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CRM Research

  • 5 Drivers of the Successful Modern Sales Force

    Sponsored by: Oracle Corporation

    Uncover 5 steps your sales team should take to modernize sales tactics in the age of the empowered customer. Plus, learn how to become a mobile, productive sales team, stay ahead of competitors with actionable analytics, collaborate across the enterprise to close more deals, faster, and more.

  • Capitalize on the Power of Analytics for Retail

    Sponsored by: IBM

    This white paper describes the benefits that you can experience with retail analytics, including personalized shopping experience, optimized merchandising and supply chains, and operational excellence. Discover a tool that can help you anticipate future behaviors and optimize customer interactions.

  • Predictive Analytics: How To Anticipate Your Customer's Needs

    Sponsored by: IBM

    In our hyper-connected, socially networked marketplace, customer expectations are more important than ever.In this resource discover how you can tap into customer insights and leverage buyer sentiment with predictive analytic tools.

  • 4 Steps to Evolve Your Customer Service Strategy

    Sponsored by: Microsoft

    This white paper shows you how to craft a customer service strategy that can help you to empower agents, build great experiences, and manage a daunting amount of channels. Uncover 4 steps to effectively evolve your customer service approach.

  • Amore Pacific

    Sponsored by: IBM

    Access this case study to discover how AmorePacific was able to harness the power of statistical analysis and predictive modeling to tailor messages and improve customer retention with their existing database information.

  • Stepping Up to the Challenge: CMO Insights from the Global C-suite Study

    Sponsored by: IBM

    Discover how CMOs are wielding more power in the boardroom, and having positive effects on the bottom line with proactive (and modern) customer experience management strategies.

  • Changing Gears: With a Shift Toward Social, GM Uses New Channels to Talk With (Not at) Customers

    Sponsored by: Oracle Corporation

    This informative article discusses Oracle's social relationship management cloud service that allows enterprises to evaluate customer sentiment from social interactions. Read now to see how GM was able to benefit from social exchanges with customers and improve their overall customer service with Oracle's platform.

  • Forbes Article: Customer Service Is The New Marketing

    Sponsored by: Oracle Corporation

    CX is shorthand for "customer experience." But why should you care about CX? Access this resource to discover how customer experience can become a major agent of change in any organization. Read on to learn how your organization can create exceptional customer experiences that can supplement your existing marketing strategies.

  • Benchmarking Enterprise Maturity for Social Customer Service

    Sponsored by: Oracle Corporation

    This resource describes the challenges that impede integration of social media with the rest of your contact center and explains how to conquer them by using a social customer service maturity model as a tool to assess contact capabilities. Identify your maturity level and learn how to progress to a higher level for optimal customer satisfaction.

  • Hug Your Haters: A Conversation About Social Customer Service With Jay Baer

    Sponsored by: Oracle Corporation

    This exclusive interview with best-selling author and CEO of Convince & Convert, Jay Baer, discusses how social customer service will change the future of business. Read on to see why providing engaging social customer service is key to maintaining current customer relationships and gaining new ones.

  • The Socially Enabled Enterprise: Study Results

    Sponsored by: Oracle Corporation

    Uncover key characteristics of socially enabled enterprises in this research report by downloading it now. Read on to discover how you can transform your business to reap the benefits of social engagement.

  • Socially Enabling Businesses Across the Globe

    Sponsored by: Oracle Corporation

    Today, social is the new business norm. But unlike in the past, numerous siloed social solutions won't cut it anymore. In this resource, learn how you can properly integrate social into your business to improve customer experience management strategies, and collaboration across departments.

  • Delivering on the Promise of the Social Business

    Sponsored by: Oracle Corporation

    This paper aims to illustrate the value of social business transformation, how to understand social business maturity, as well as how leaders can plan and prioritize for continued success, scale, and maturation. Read on to learn more.

  • Acquire, Grow & Retain Customers

    Sponsored by: IBM

    Tap into how you can gain a holistic view of your customers for more informed decision-making with a robust big data and analytics engine. Plus, get advice on how you can eliminate uncertainty about your data, and better identify potential customers and bring them into the fold.

  • CRM Analytics: How to Make the Most of Customer Data

    Sponsored by: SearchCRM

    This expert e-book delves into the power behind CRM analytics in helping you to make the most of your customer data. You'll also uncover why companies shy away from analyzing social media data, as well as how companies can make the most of the stacks of tweets and Facebook postings.

  • How Close Tracking Against Services Contracts Can Increase Profitability

    Sponsored by: Sage (UK) Limited

    Access this white paper now to learn how you can increase customer satisfaction and boost profitability with service contract tracking.

  • Social Selling Guide: Using Social Media to Drive Sales

    Sponsored by: Microsoft

    This white paper is your guide to implementing a social selling strategy in your organization. You'll explore how social media is impacting the selling lifecycle, discover the pros and cons of becoming a social seller, and more.

  • How to Turn Leads into Sales in the Digital Era

    Sponsored by: Microsoft

    This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.

  • Stay Connected With Customers, Wherever They Roam

    Sponsored by: SearchCRM

    In this expert e-book, consultant Steve Robins explains how mobile location-based services work, the benefits of using them and the potential risks. You'll also discover how retailer Nordstrom has adopted sensor-based beacon technology to better assist in-store customers.

  • 10 Tips for CRM Data Quality Success

    Sponsored by: Trillium Software

    This e-book highlights how to initiate a data quality project and maintain it over time in support of your ongoing CRM efforts. Uncover 10 tips for CRM data quality success.

  • 7 Requirements For Effective Customer Communication Management

    Sponsored by: Kofax from Lexmark

    You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.

  • Using Analytics to Drive Sales Performance

    Sponsored by: Microsoft

    This comprehensive report provides expert commentary about the pros, cons, and requirements for implementing sales analytics into your organization. Learn the crucial steps to take and the mistakes to avoid with analytics in order to empower sales teams and transform your organization.

  • 5 Ways Wholesale Distributors Can Succeed with the Millennial Generation

    Sponsored by: Infor

    This resource features a checklist of five tactics that can help you prepare your business to succeed with the next generation of customers, partners and employees. Access now and you'll also unlock the details and benefits of each tactic.

  • How to Provide Efficient & Exceptional Service

    Sponsored by: ConnectWise

    In this white paper, learn 8 best practices that can empower your team to deliver exceptional services to your customers, including: treat everything as a ticket, automate service workflows, leverage remote monitoring, and 5 more.

  • The Struggle to Make Multichannel Singular

    Sponsored by: SearchCRM

    This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.

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