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CRM Research

  • Making CRM Easy and Accessible for Small-to-Midsize Businesses

    Sponsored by: Microsoft

    This brief resource provides guidance for small-to-midsize businesses on adopting CRM technologies to better engage customers. Uncover pitch guidance scenarios and key talking points to help you build a case for buying CRM tools.

  • Digital Customer Experience Success Stories

    Sponsored by: Mitel Networks Limited

    Customers demand outstanding convenient service on any platform. Discover how other businesses are catering to their needs by downloading this case study now.

  • 10 Tech Tools to Improve The Customer Experience

    Sponsored by: Mitel Networks Limited

    This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.

  • Popular Technologies Enrich Customer Experience Strategies

    Sponsored by: SearchCRM

    This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.

  • Brand Loyalty in the Digital Age

    Sponsored by: Axway

    In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.

  • Drive Sales Productivity and Customer Engagement in the Cloud

    Sponsored by: Oracle Corporation

    This brief webcast discusses how cloud content and process can improve sales performance, shorten sales cycles, and improve customer engagement. We reveal how cloud tools can transform sales productivity and customer engagement in your enterprise, and ultimately drive revenue.

  • 4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging

    Sponsored by: IBM

    Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.

  • Enhance the Customer Experience with Advanced Analytics

    Sponsored by: Microsoft

    No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.

  • Customer Identity Management: Generate Quality Leads with Automated Onboarding

    Sponsored by: Gigya

    Access this brief case study to learn how an educational website increased their average weekly subscribers with an automated onboarding process. Discover how they were able to update identity and behavioral data in near real-time and segment users into relevant email campaigns.

  • NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform

    Sponsored by: Gigya

    This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.

  • Achieving a Single Customer View: The Holy Grail for Marketers

    Sponsored by: Gigya

    This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.

  • Market Overview: Customer Identity and Access Management Solutions

    Sponsored by: Gigya

    How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.

  • Identity Management for Consumer-Facing Enterprises

    Sponsored by: Gigya

    A superior strategy for customer identity and access management can improve marketing with targeted promotions. Access this resource to learn how to achieve a real-time view of the customer by converting trusted, opt-in third-party identities into first-party, enterprise-owned data

  • Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue

    Sponsored by: Gigya

    This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.

  • The Evolution of Consumer Identity: 5 Biggest Trends

    Sponsored by: Gigya

    This resource reveals the 5 biggest trends currently influencing the customer identity and access management space. Learn how to prepare for upcoming developments regarding traditional usernames and passwords vs biometric authentication, regional data privacy regulations, IoT, and more.

  • Unifying Critical Data to Formulate Customer Insights

    Sponsored by: IBM

    Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.

  • Why Identity is at the Heart of the IoT

    Sponsored by: Gigya

    This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.

  • Social's Shift to Service: Why Customer Service Engagement is the New Marketing

    Sponsored by: Oracle Corporation

    How can your business take advantage of consumer's social usage to provide outstanding service? In this white paper you will discover how an increased social media consciousness can help your organization effectively engage with customers to meet their complex expectations.

  • Super Bowl 50: The Social Story

    Sponsored by: Oracle Corporation

    How can your brand galvanize your campaigns with meaningful messages and unique second screen activations? Click through now to discover the powerful bond between social media and sports that your brand should be leveraging to drive engagement.

  • Enhance Your 360-Degree View of the Customer

    Sponsored by: IBM

    In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.

  • 6 Questions To Ask A Social Platform Vendor Before Signing A Contract

    Sponsored by: Oracle Corporation

    You've probably noticed the abundance of social relationship management tools on the market today. From long-established companies to fresh start-ups, the space is saturated with solutions for pretty much everything. Download this white paper now to learn what social relationship management platform is right for your business.

  • Using Big Data Technologies to Better Understand and Engage Customers

    Sponsored by: IBM

    In this paper, you will discover 5 high-value uses for big data and receive advice on how to exceed customer expectations of service by leveraging big data to produce an enhanced, 360-degree view of your consumers. Read on to turn your big data swell into a wealth of valuable information.

  • The Key is Accessibility: Five Ways to Improve Customer Service

    Sponsored by: Mitel Networks Limited

    Read this white paper to boost your customer service levels by leveraging the mobility of your agents, as well as your customers. Access this paper to discover 5 ways to improve your customer service availability.

  • Case Study: Analytics for Big Customer Data

    Sponsored by: IBM

    This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.

  • Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers

    Sponsored by: IBM

    This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.

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