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CRM Research

  • Geospatial intelligence on the move

    Sponsored by: ComputerWeekly.com

    By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

  • What to Expect from the Salesforce Sales Cloud Platform

    Sponsored by: Salesforce

    In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

  • Predictive Analytics Foretells Consumer Wants on Social Media

    Sponsored by: SearchContentManagement

    Predictive marketing analytics can show companies how to tap and target consumers on the vast and fertile communications real estate known as social media.

  • Data Analytics Maps Positive Customer Journeys

    Sponsored by: SearchCRM

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

  • Bring the Quoting Process Into the 21st Century

    Sponsored by: Quosal

    With references from 80's classic Back to the Future II, this e-book explores how implementing advanced proposal and quoting software can quickly bring your quoting process into the 21st century. Tap into 7 ways to get your quoting strategies out of the 90s to close more deals.

  • Redefine Your Customer Service: 10 Trends to Consider

    Sponsored by: ServiceNow

    In the age of the customer, executives don't decide how customer-centric their companies are — customers do. In this Forrester report, learn the top 10 trends for application development and delivery pros supporting customer service operations. Write your company's roadmap and redefine customer service success in the age of the empowered customer.

  • Cold Calling is not Dead: Accelerate your Sales Performance

    Sponsored by: Salesforce

    While new generations of sales reps may prefer digital communications, the buyers they target will likely respond faster to cold calling. Learn 5 tips to make cold calling a successful endeavor in your organization.

  • Guide to Mastering Intelligent Customer Service

    Sponsored by: Coveo

    Today's customers are more empowered than ever, so naturally their expectations are changing across every industry. Use this e-book to explore the intelligent customer self-service approach, the balance between improving self-service and agent skills, and best practices.

  • Survey Report: Insights from Today's Customer Service Leaders

    Sponsored by: ServiceNow

    Customer service is difficult to master, but this survey report offers insights from 200 U.S. customer service leaders. Inside you will learn about common practices among these leaders and see how you can apply them within your organization.

  • How to Move Beyond Traditional CRM and Modernize Your Customer Service

    Sponsored by: ServiceNow

    According to a Forrester study, 80% of businesses believe they deliver a superior customer experience, but only 8% of their customers agree. Explore a holistic approach that brings together people, workflows, and systems to deliver a superior customer experience beyond traditional CRM.

  • Scaling the Great Wall: How to Deliver Superior Web Performance to End Users in China

    Sponsored by: Catchpoint Systems Inc.

    22% of the world's web users live in China, representing the largest eCommerce market, but it poses several problems. Access this e-book to learn about the unique challenges facing Internet content providers looking to expand their presence in the Chinese market.

  • Advanced Analytics Assessment - Telecoms

    Sponsored by: IBM

    In minutes this assessment could help empower your organization with leading industry insights. Find out how your current BI capabilities stack up against your competitors, and receive an outline for how your enterprise can begin the transition to big data analytics.

  • The CMO Perspective: Global C-suite Study

    Sponsored by: IBM

    In this research study, drawing from the responses of 5,247 C-suite executives, you'll learn what techniques a multitude of enterprises have found promising for honing their competitive edge in customer experience management such as experimenting with collaborative business models, increasing one-on-one customer communication and more.

  • Case Study: How Honda France Consolidated Their BI Platforms

    Sponsored by: Yellowfin

    This case study explains how Honda France found a web-based program that was hassle-free and allowed them to spend less time worrying about collecting analytics. Learn how they adopted a program which is accessible from mobile devices, merged seamlessly with their existing CRM platform, cut the cost of their existing BI capabilities, and more.

  • Modernize Your SAP Implementation to Make Real-Time Business a Reality

    Sponsored by: Pure Storage

    Learn how businesses can extract data directly from SAP ERP, CRM, and SCM systems and analyze data in real-time, enabling business managers to quickly make data-driven decisions.

  • Forbes Insights: Using Big Data to Elevate the Customer Experience

    Sponsored by: SAS

    This resource explains how you can implement big data analytics to improve your customer's experience. You'll learn how best to tackle data integration challenges and how to share information with customers in an effective manner.

  • Redefining Brand Performance for the 21st-Century

    Sponsored by: SAS

    This white paper explains how to most effectively gain insights into your brand's performance through a connected view of customer experience,competencies, commitment and customer insight. Gain ideas on how you can project a strong brand image focused on building your profit.

  • Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

    Sponsored by: SAS

    This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.

  • Five Ways CRM Tools Improve Constituent Relationships

    Sponsored by: Infor

    When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.

  • Maximizing Moments of Truth: Optimizing Customer Interactions

    Sponsored by: SAS

    The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.

  • CRM Survival Guide

    Sponsored by: bpm'online

    As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.

  • How to Determine the Best CRM Software for Your Organization

    Sponsored by: bpm'online

    It's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.

  • Salesforce Marketing Cloud Takes Customers Personally

    Sponsored by: Salesforce.com

    Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.

  • Customer Experience Analytics: Delivering More Personalized Customer Service

    Sponsored by: zendesk (bime by)

    In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.

  • How an Entertainment Company Improved Marketing with Advanced Analytics

    Sponsored by: Intel Corporation

    This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.

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