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CRM Research

  • Top CRM Lead Management Providers: An Analyst Report

    Sponsored by: Marketo

    This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.

  • Enterprise Content Management E-Book: Outthink Content Chaos

    Sponsored by: IBM

    Enterprise content management (ECM) can make or break your reputation with your customers. Learn how cognitive and cloud-based ECM both secures your content and puts it to work for you. Access this e-book and its accompanying videos to learn about a plethora of business challenges and how ECM helps overcome them.

  • Sales & Marketing Alignment: Bridging the Gap

    Sponsored by: TechTarget

    Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives.

  • Geospatial intelligence on the move

    Sponsored by: ComputerWeekly.com

    By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.

  • Case Study: How Honda France Consolidated Their BI Platforms

    Sponsored by: Yellowfin

    This case study explains how Honda France found a web-based program that was hassle-free and allowed them to spend less time worrying about collecting analytics. Learn how they adopted a program which is accessible from mobile devices, merged seamlessly with their existing CRM platform, cut the cost of their existing BI capabilities, and more.

  • Modernize Your SAP Implementation to Make Real-Time Business a Reality

    Sponsored by: Pure Storage

    Learn how businesses can extract data directly from SAP ERP, CRM, and SCM systems and analyze data in real-time, enabling business managers to quickly make data-driven decisions.

  • Forbes Insights: Using Big Data to Elevate the Customer Experience

    Sponsored by: SAS

    This resource explains how you can implement big data analytics to improve your customer's experience. You'll learn how best to tackle data integration challenges and how to share information with customers in an effective manner.

  • Redefining Brand Performance for the 21st-Century

    Sponsored by: SAS

    This white paper explains how to most effectively gain insights into your brand's performance through a connected view of customer experience,competencies, commitment and customer insight. Gain ideas on how you can project a strong brand image focused on building your profit.

  • Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience

    Sponsored by: SAS

    This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.

  • Five Ways CRM Tools Improve Constituent Relationships

    Sponsored by: Infor

    When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.

  • Maximizing Moments of Truth: Optimizing Customer Interactions

    Sponsored by: SAS

    The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • Digital Business: 5 Tech Trends Changing Everything

    Sponsored by: SAP

    To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.

  • Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges

    Sponsored by: SAP

    Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.

  • Wholesale: SMBs are Using Technology to Sharpen Business Practices, Improve Customer Engagement

    Sponsored by: SAP

    The Internet of Things (IoT) can offer new insights and provide more value to customers and consumers. Learn more ways disruptive technology can help you engage your audience and maintain your competitive advantage by reading this report.

  • IDC: How Retailers Can Drive Revenue, Efficiency, and Loyalty with Smart Adoption of Advanced Technology

    Sponsored by: SAP

    The digital transformation of retail is changing the buying, sourcing, merchandising, and sales strategies of our in-store past. Learn what your competitors are doing to expand their omni-channel reach, and uncover new ways to approach these changes.

  • Manage Your Contact Center For More Meaningful KPI's

    Sponsored by: Genesys

    In this expert e-guide you'll find some helpful hints as to how you can identify the proper metrics needed to produce meaningful contact center KPI's. In addition, read 7 dos and don'ts of call center management to help you nourish your agent's best CRM practices.

  • Key Pros and Cons of Salesforce Sales Cloud

    Sponsored by: Salesforce

    In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.

  • What to Expect from the Salesforce Sales Cloud Platform

    Sponsored by: Salesforce

    In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

  • Predictive Analytics Foretells Consumer Wants on Social Media

    Sponsored by: SearchContentManagement

    Predictive marketing analytics can show companies how to tap and target consumers on the vast and fertile communications real estate known as social media.

  • Data Analytics Maps Positive Customer Journeys

    Sponsored by: SearchCRM

    Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

  • Bring the Quoting Process Into the 21st Century

    Sponsored by: Quosal

    With references from 80's classic Back to the Future II, this e-book explores how implementing advanced proposal and quoting software can quickly bring your quoting process into the 21st century. Tap into 7 ways to get your quoting strategies out of the 90s to close more deals.

  • Customer Experience Analytics: Delivering More Personalized Customer Service

    Sponsored by: zendesk (bime by)

    In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.

  • CRM Survival Guide

    Sponsored by: bpm'online

    As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.

  • How to Determine the Best CRM Software for Your Organization

    Sponsored by: bpm'online

    It's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.

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