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CRM Research

  • Develop a Multichannel Strategy that Supports Customer Experience Management

    Sponsored by: BoldChat - LogMeIn

    Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.

  • What to Look for in Marketing Automation Software

    Sponsored by: Marketo

    When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

  • The Definitive Guide to Social Marketing

    Sponsored by: Marketo

    Examine the phenomenon of social media and how it's affecting marketing strategies, CRM, brand engagement, and more. Uncover helpful tips for leveraging social media as a key marketing tool, as well as explore concepts like how to choose the right social media platforms, social media advertising, and more.

  • Jumpstart Your Account-Based Marketing

    Sponsored by: Marketo

    Account-based marketing (ABM) can be an effective approach for your business. But it's important that you lay the foundation for success. Learn important factors in building a successful ABM program and how you can achieve them, like: identifying high-yield target accounts, measuring campaign engagement to help set realistic sales goals, and more.

  • Video, Live Chat Usher in Multichannel Customer Service Challenges

    Sponsored by: BoldChat - LogMeIn

    Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.

  • How Calltech Communications Switched To Dynamic Visual Analytics Technology

    Sponsored by: Qlik

    Calltech Communications, a media management technology company, needed to replace their static reporting with dynamic visual analytics. In this case study, discover how they not only did this successfully, but also enabled their users to synthesize separate data sources, analyze trends within seconds, and more.

  • How Supply Chain Partners can Enhance Analytics by Sharing Data

    Sponsored by: Sage Software

    In this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.

  • Is Online Video Chat the Path to a Personalized Customer Experience?

    Sponsored by: BoldChat - LogMeIn

    In this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.

  • Reaching New Heights In Omnichannel Customer Service

    Sponsored by: BoldChat - LogMeIn

    Today's customer service professionals need to be able to reach out on whatever platform the customer feels the most comfortable with. In this expert e-guide, discover some tips on how to manage successful omnichannel customer service, as well as strategies for employing data monitoring to handle potential problems directly.

  • 7 Steps for Delivering Next-Generation Digital Customer Service

    Sponsored by: Genesys

    Explore 7 steps to meet your customers' needs by designing a cross-channel CRM experience that is personalized, context-based, and low effort. Learn the benefits of designing a consistent experience, personalizing that experience with contextual information, employing behavioral analytics, and more.

  • Transforming Customer Experience In The Digital World

    Sponsored by: Genesys

    Today, less than 50% of customers are satisfied when switching channels. Learn how to optimize the digital experience in the contact center with a consistent experience for customers.

  • Provide Top Customer Experiences with Faster Customer Care

    Sponsored by: Zendesk

    Constellation Research has compiled extensive research and in-depth interviews of businesses that have implemented agile customer care strategies. Discover what analysts have revealed to work for real organizations.

  • Building a Digital Sales Team to Boost Productivity, Generate Revenue

    Sponsored by: Oracle Corporation UK Ltd

    Gartner predicts that by 2018 mobile sales productivity tools will help sales reps cut data entry time in half. Access this white paper to learn the advantages of sales apps, how analytics-driven insights can help salespeople, how Global Drinks Partnership grew revenue by 31% in one year, and more.

  • Focus: ERP in the cloud

    Sponsored by: ComputerWeekly.com

    In this guide we reflect on 50 years of business software followed by a look to the future as we explore the evolution from on-premise to cloud systems; analysing Oracle's claim for Infrastructure as a Service (IaaS) business to the proliferation of cloud integrations.

  • Redefine the Partner Experience With New PRM Technology

    Sponsored by: Webinfinity

    Learn to change how you think about partner relationship management (PRM) and start focusing on improving digital experiences across a diverse group of systems and content sources. Inside, discover the big problems facing current PRM programs, and 5 key benefits of new PRM technology.

  • Effective Mobile Customer Engagement Report 2016

    Sponsored by: BoldChat - LogMeIn

    85% of consumers are unlikely to do repeat business with a brand following a bad mobile experience. Access this report to learn why you need to treat your mobile experience as more than an extension of your current customer engagement strategy and how to effectively manage your mobile engagement.

  • Accenture and Salesforce

    Sponsored by: Accenture

    Learn to provide non-stop performance to your customers by enhancing your relationship management software. Specifically, how to improve an implementation of Salesforce by customizing your deployment.

  • 5 Ways To Improve Your Customer Experience This Holiday Season

    Sponsored by: BoldChat - LogMeIn

    Online shoppers have high expectations, and 82% of consumers have stopped doing business with a brand after just one bad experience. Access this e-book to gain 5 tips on bolstering your customer engagement strategy during this year's holiday season.

  • How A Good Sales Strategy Can Convert Prospects Into Customers

    Sponsored by: Oracle Corporation UK Ltd

    Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

  • Delivering Analytically Injected Digital Personalization for Online and Offline Data

    Sponsored by: SAS

    This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.

  • Sales Performance Management: Vendor Comparison

    Sponsored by: Oracle Corporation UK Ltd

    The SPM market saw a 10% growth in 2015 and is expected to continue in this trend. Software spending alone is expected to grow from $715 million to $1.54 billion in 2019. This expert vendor comparison takes an in-depth look at the SPM market, current trends, and provides analysis and comparison of the top 13 SPM vendors.

  • The Definitive Guide to Lead Generation

    Sponsored by: BlueBox(an IBM company)

    In this ebook, discover some tactics to successfully generate leads, as well as how to nurture those leads to create successful, profitable campaigns. Click inside to find out how best to use website forms, pay-per-click ads, email marketing, and more to discover leads, as well as how to turn those leads into marketing successes.

  • WCM's New Role: Targeted Customer Experience

    Sponsored by: Sitecore

    Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.

  • Search-Driven BI for a Customer-Centric Business World

    Sponsored by: CA Technologies

    In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.

  • Best Practices for Leveraging Online Meeting Technology

    Sponsored by: Cisco Systems, Inc.

    With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.

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