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CRM Research

  • CRM Suites For Midsize Organizations

    Sponsored by: SAP Hybris

    Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.

  • Creating a Connected Customer Experience: Best Practices & Industry Analysis Report

    Sponsored by: MuleSoft

    Customer experience is more important than ever. Increasing numbers of businesses see customer experience as the key battleground, where fortunes can be made or lost. In this research report, discover a number of best practices and barriers to consider when connecting your customer experience to deliver a seamless experience.

  • Vendor Analysis for Multichannel Customer Engagement Tools

    Sponsored by: SAP Hybris

    Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.

  • Infographic: Europe Media Consumption Study Results

    Sponsored by: ComputerWeekly.com

    TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.

  • 11 Hot E-Commerce Vendors And How They Stack Up

    Sponsored by: SAP Hybris

    In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.

  • Critical Capabilities for E-Commerce Platforms

    Sponsored by: SAP Hybris

    30% of e-commerce sites will integrate technology from more than 15 vendors to deliver a digital experience by 2018. Learn which capabilities are critical for B2C and B2B organizations delivering a personalized customer experience across channels.

  • A Computer Weekly Buyer's Guide to SAP Hana Deployment

    Sponsored by: ComputerWeekly.com

    SAP's Hana in-memory data platform promises to transform business processes. In this 11-page buyer's guide, Computer Weekly looks at how Hana is changing traditional SAP architecture, how it has streamlined customer services for one business, and why there is confusion over Hana implementation.

  • Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?

    Sponsored by: ComputerWeekly.com

    In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.

  • Transforming The Member Experience Starting With Your Contact Center

    Sponsored by: Salesforce

    What does it take to turn patients into happy members of your health plan for life? In this white paper, uncover the building blocks of an effective call center strategy in order to make the most of your customer relationships.

  • How CRM is Opening Senior Care to New Frontiers

    Sponsored by: Salesforce

    In this resource, uncover 3 major trends shaking up the healthcare industry and how you can leverage customer relationship management (CRM) to stay ahead of them.

  • Take Customer Engagement to New Heights

    Sponsored by: Salesforce

    In this e-book, learn how CareFirst BlueCross BlueShield and American Addiction Centers are taking the patient experience to the next level and transforming healthcare service.

  • The Age of the Patient: How CRM Guides Providers in this New Era of Healthcare

    Sponsored by: Salesforce

    The shift toward value-based reimbursement and advances in CRM technology has created an opportunity to transform the patient experience. In this e-book, uncover how you can engage your patients and maintain relationships to improve satisfaction in this "Age of the Patient."

  • CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens

    Sponsored by: SAP Hybris

    Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector.

  • Reasons Why Executives Choose SAP Hybris Commerce Cloud

    Sponsored by: SAP Hybris

    Find out why more executives at both small and large organizations are choosing SAP Hybris Commerce Cloud for their private cloud-based, integrated commerce, CRM, and content management strategies.

  • CMO Review: Navigating Change in the Digital Landscape

    Sponsored by: SAP Hybris

    Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.

  • All Cloud Contact Center Software Is Not Created Equal

    Sponsored by: Genesys

    Cloud architecture and design are now more important than ever in contact center software – but how may this affect your future plans? Register now for this on-demand webinar and learn from Glenn Nethercutt and Joe Ciuffo of Genesys how you can get started with contact center infrastructure in the cloud, how CX demands are changing tools, and more.

  • Enterprise Chatbots Winning Hearts, Minds and Loyalty in the Digital Age

    Sponsored by: [24]7

    Chatbots are evolving in ways that have a profound effect on digital commerce and the future of customer care and marketing. Inside this Opus Research Report, learn how new, intelligent chatbots are being used across enterprises.

  • Your Guide to Building Customer Loyalty with Analytics

    Sponsored by: SAS

    Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.

  • 7 Case Studies: How Leading Brands Win at Paid Search

    Sponsored by: [24]7

    Across strategies and success metrics, tests confirm the benefits of high-frequency predictive search bidding – an overwhelming majority of today's consumer online experiences begin with a search engine. Find 7 case studies of companies across industries, and learn how they each harnessed paid search bidding to outmaneuver the competition.

  • The Business Impact of Artificial Intelligence (AI)

    Sponsored by: [24]7

    According to recent Forrester Research, robots will take 24.7 million jobs by 2027, but create 14.9 million new jobs in the same period. No doubt that artificial intelligence (AI) will impact jobs globally more than any other technology in our lifetime – so what should we do about it? Learn how AI will impact your business.

  • The Retailer's Blueprint For Success: Enabling Great Customer Experiences

    Sponsored by: NetSuite

    Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.

  • Moving Beyond Loyalty Pricing, Personalization And The Modern Customer

    Sponsored by: NetSuite

    Retailers might be reluctant to admit that they have been drawn into price wars, but recent research confirms that this trend is putting retailers in a race to the bottom line. How to encourage full-price sales instead? This report examines consumer sentiment, retailer best practices, and system requirements for maximizing sales and loyalty.

  • Computer Weekly:Global Ransomware Attack Could Be a Security Wake-Up Call

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.

  • Social Impact, Accelerated: How Your Nonprofit's Back Office Can Change The World

    Sponsored by: NetSuite

    For most organizations, having a system that runs their business properly is essential for success. For nonprofit organizations, it's even more crucial. Inside, learn how nonprofits can use NetSuite, a cloud ERP and CEM technology, to tackle challenges including the "starvation cycle," properly handling donations and partnerships, and more.

  • How to Measure Marketing Success with Call-Tracking Software

    Sponsored by: Twilio

    Foundations Recovery Network, a US-based rehab network, needed to know if they were getting their money's worth advertising on Google – more imperative due to the high online competition in the substance abuse recovery field. Learn how they leveraged new call-tracking software to understand if their marketing strategy was worth it.

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