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CRM Research

  • How Manufacturers Can Use Value Selling to Deliver Great Experiences at Every Touch Point

    Sponsored by: Infor

    Learn how manufacturers are developing long-term customer relationships while providing great service to existing customers. Also discover the role of CRM software in value-selling, delivering a consistent experience, and using customer data to build better insight.

  • It's a Mobile World: Is Your Sales Team Equipped For Success?

    Sponsored by: Infor

    74% of sales organizations have already enabled mobile CRM access. Does your organization fit into that majority, or is it at risk for falling behind? Learn about the state of mobility today and the importance of mobile CRM access for your sales team.

  • How IoT-Enabled Platforms Are Transforming Retail

    Sponsored by: Microsoft

    Taking advantage of digital, omni-channel retailing opportunities means architecting the customer journey across the pantheon of smart, connected devices and platforms. Find out how a unified IoT platform and business strategy can help you deliver targeted, differentiated experiences, increase employee engagement, and more.

  • Telstra Transforms their Retail Store Experience with Windows 10 and IoT

    Sponsored by: Microsoft

    Watch this video to learn how a partnership with Microsoft and adoption of the Windows 10 platform allowed Telstra, a mobile network provider, to reduce the in-store order time to just 3 minutes, grant customers the option of switching between a digital and physical shopping experience seamlessly, and more.

  • Caesars Entertainment Pilots the Connected Room Experience

    Sponsored by: Microsoft

    Watch this video case study to learn how Caesars Entertainment Corporation, a world leader in the hospitality industry, created a new IoT connected room experience. Learn about how a tablet placed in one of their suites allows guests to fully customize their stay.

  • Leading Business Transformation in the Digital Age

    Sponsored by: Microsoft

    This resource explores how building a strong CRM program or "customer journey map" to foster in the customer an emotional investment with the company in the era of digital business.

  • Accelerate Your Mobile App Implementation To Improve Field Workforce Productivity

    Sponsored by: CraveInfoTech

    Mobile apps are the key to future-proofing your organization. Access this white paper to learn how mobile apps are taking center stage when it comes to your business operations. Discover how mobility will improve the quality and safety of field work, speed up processes, manage inventory, and more.

  • RBC Implements Virtual Agents to Improve Online Customer Experiences

    Sponsored by: [24]7 Customer, Inc.

    RBC, a large financial services institution, wanted to improve customer relations while reducing the number of calls coming into its contact centers. Access this case study to learn how they implemented virtual agents across their banking, direct investing, and insurance websites to enhance the customer experience and improve their bottom line.

  • 8 Steps to Creating an Effective Holiday Marketing Campaign

    Sponsored by: Marketo

    This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.

  • Top CRM Lead Management Providers: An Analyst Report

    Sponsored by: Marketo

    This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.

  • What Are the Alternatives to NetSuite?

    Sponsored by: Deskera

    It is hard for SMBs to want to do business with large ERP and financial providers, especially when the provider merges with an even larger company. Thankfully, the ERP market is growing and there are alternatives to playing with the big boys. Learn about this cloud-based alternative and consider whether you need to go big to be successful.

  • Enterprise Content Management E-Book: Outthink Content Chaos

    Sponsored by: IBM

    Enterprise content management (ECM) can make or break your reputation with your customers. Learn how cognitive and cloud-based ECM both secures your content and puts it to work for you. Access this e-book and its accompanying videos to learn about a plethora of business challenges and how ECM helps overcome them.

  • How to Create Highly Effective Email Marketing

    Sponsored by: Marketo

    This ebook explains how you can craft 10 different types of marketing emails to create the most customer engagement possible. You'll learn the best time to send abandoned-cart emails, how much information to include in your new subscriber emails, what it takes to build lasting relationships with your customers, and more.

  • Buying ERP? 5 Shocking Examples of Where it Went Wrong

    Sponsored by: Deskera

    Enterprise resource planning (ERP) software is one of the most important tools you'll have to decide on. The ERP software market can be dangerous if you do not tread carefully. Here are 5 examples when ERP projects experienced significant failures.

  • The Modern State of Email and How To Increase Your Deliverability

    Sponsored by: Marketo

    In this white paper, explore what drives modern email deliverability and learn some best practices for crafting an engaging email. Discover Gmail's new tabbed inbox filters, how to write subject lines with important "trigger words" and more.

  • How is Deskera, the next NetSuite?

    Sponsored by: Deskera

    The cloud-based ERP/CRM tool market is going through a shakeup. Before you start looking at vendors, take a look at what your current business needs are. Access this white paper to learn which considerations you need to prioritize, and why, as well as how your business size may affect which options are available to you.

  • Sales & Marketing Alignment: Bridging the Gap

    Sponsored by: TechTarget

    Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives.

  • Leveraging Analytics For The Future in The New Data Generation

    Sponsored by: SAS

    In this whitepaper learn how you can leverage your business' analytics do discover not only what your customers want now, but to learn what they will want in the future. Learn how to build detailed customer profiles, personalize analytics using AI, increase customer engagement with transparent analytics, and more.

  • The Value of Cloud ERP to Your Business

    Sponsored by: NetSuite

    Finding the right ERP strategy is critical because it helps perform and improve critical functions like automating core business operations, improving financial compliance, enhancing customer service, and more. Access this buyer's guide to help decide if on-premise ERP is right for your needs or if it's time to consider migrating to the cloud.

  • Cox Automotive Turbocharges Cloud Customer Experience

    Sponsored by: Red Hat

    Create a private cloud that provides a self-service IT portal for its resource provisioning—unlocking the potential to support development of new products while avoiding the risk of shadow IT.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • Digital Business: 5 Tech Trends Changing Everything

    Sponsored by: SAP

    To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.

  • Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges

    Sponsored by: SAP

    Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.

  • Wholesale: SMBs are Using Technology to Sharpen Business Practices, Improve Customer Engagement

    Sponsored by: SAP

    The Internet of Things (IoT) can offer new insights and provide more value to customers and consumers. Learn more ways disruptive technology can help you engage your audience and maintain your competitive advantage by reading this report.

  • IDC: How Retailers Can Drive Revenue, Efficiency, and Loyalty with Smart Adoption of Advanced Technology

    Sponsored by: SAP

    The digital transformation of retail is changing the buying, sourcing, merchandising, and sales strategies of our in-store past. Learn what your competitors are doing to expand their omni-channel reach, and uncover new ways to approach these changes.

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