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CRM Research

  • 15 Steps (And More) to Improve the Customer Experience

    Sponsored by: Zendesk

    Customers – they're the lifeblood for many organizations. Which is why keeping up customer experience with the right CRM tools is a necessity. In this expert e-guide, learn 15 steps to improve the customer experience and how to use social CRM tools to your advantage.

  • Improve The Customer Experience Through New Technology, Better Insights

    Sponsored by: Zendesk

    In the age of the customer, the term customer experience is highly charged and constantly changing. What adds to this is the new technology being used in contact centers to improve the customer experience. In this e-guide, learn how artificial intelligence, chatbots, and better data insights are used to improve CX and increase customer loyalty.

  • Technologies, Strategies & Best Practices for Today's CEM

    Sponsored by: TechTarget

    Customer experience management is a growing part of customer relationship management, fueled by new technologies and social media. Access our e-guide, CEM Best Practices: Optimize Customer Relations & Increase Profit for advice on best practices and strategies to optimize your CEM so you can keep up with your consumers.

  • Salesforce vs. Microsoft Dynamics: Your expert guide to buying, managing and running a CRM system

    Sponsored by: TechTarget

    The CRM software market has exploded due to the demand for a more dynamic way to work with customers. Access your expert guide to buying, managing and running a CRM system with a comparison of Salesforce and Microsoft Dynamics, by participating in our CEM and CRM Research Program today.

  • How to get a 360-degree view of your customers

    Sponsored by: TechTarget

    Many companies still struggle with siloed customer information that's outdated, poorly managed or poorly integrated with other systems. Learn about data integration capabilities, legacy systems and data quality initiatives to help you get the big picture of your customers in our expert guide, CEM handbook: The 360 degree view.

  • A New Measure of Sales Success

    Sponsored by: TechTarget

    Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.

  • Quoting with Spreadsheets: Is It Costing You More Than You Think?

    Sponsored by: Quosal

    This white paper exposes 10 hidden costs of calculating quotes for sales proposals with spreadsheets. Discover how a platform purpose-built for quote automation averts the frustrating, time consuming, and costly tasks associated with tailoring spreadsheets to quoting and empowers your sales teams.

  • Choose the Right Quote & Proposal Automation Solution

    Sponsored by: Quosal

    Finding the right quote and proposal automation tool is a key area of sales process automation that businesses often tend to overlook. Discover how to help your sales teams produce timely, accurate, and professional-looking quotes quickly and uncover 9 quote and proposal best practices.

  • Make a Big Impact on Customer Engagement with Small Format Displays

    Sponsored by: TechData - LG

    This e-book explores how to leverage small format displays and tablets to increase engagement. Find out how to put right strategies in place for connectivity and content management to make it happen.

  • Digital Signage Displays: LCD, Direct View LED, and OLED Explained

    Sponsored by: TechData - LG

    Find out how digital signage can be a strong marketing differentiator, and learn about your different options for displays, including advanced OLED, LCD/LED, and more.

  • E-Commerce Technologies & Trends Changing the Customer Experience

    Sponsored by: Adyen

    When it comes to customer experience, companies either make over-the-top statements or heavily discount products and product quality. But what do customers really want? In this e-guide, learn about the e-commerce key technologies and trends that defined 2016 and are continuing into this year.

  • How Omnichannel Data is at the Core of New Commerce Offerings

    Sponsored by: Adyen

    Most companies know they need to bring data silos together to improve customer experience, but they're struggling to do it. In response, some technology vendors are creating omnichannel technology to bring together disparate pockets of customer data. Learn how 2 major vendors are targeting customer data silos to create a truly omnichannel picture.

  • Technology Trends in Customer Support Centers

    Sponsored by: Zendesk

    In a recent Gatehouse Research survey, 54% of customer service and IT executive respondents cited inconsistent service as their main cause of customer frustration. Access the results to the rest of the survey and see how your peers are answering the tough questions.

  • Sales Force Integration for Dummies

    Sponsored by: INFORMATICA

    In this e-book, learn some best practices for integrating Salesforce.comwith your other essential business systems. Discover how to navigate your systems integration lifecycle, 10 do's and don'ts when evaluating a Salesforce integration system, and more.

  • Live Chat: How to Grow Your Business With Proactive Support

    Sponsored by: Zendesk

    It's time to ask: How do we get more value from Live Chat? In this whitepaper, learn how to take your customer support to the next level and shift from reactive to proactive support by implementing strategies like real-time monitoring and data analysis.

  • How Salesforce Can Be Used To Boost Sales Performance

    Sponsored by: Conga

    Sales teams have one primary goal: To sell fast, and sell more. In this e-guide, explore the pros and cons of the Salesforce Sales Cloud and gain 5 tips to boost sales forecast accuracy. Plus, learn how Rotobec, a manufacturing company, uses Salesforce automation to connect sales and service data.

  • Getting to Why in Omnichannel Marketing Attribution

    Sponsored by: SAS

    For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.

  • Customer Experience Leader DirecTV Modernizes to Maintain Their Lead

    Sponsored by: Capriza

    In this concise case study, learn how DirecTV decided on a mobile app that streamlined processes by enabling real time box activation.

  • In Good Company: The Value of Conscious Consumers

    Sponsored by: Zendesk

    Consumers are willing to pay 5% or 10% more to purchase from community-responsible companies over others. Access this white paper to learn how to establish a relationship with these consumers and improve your top line.

  • Why You Need to Accelerate Your Sales Contract Experience

    Sponsored by: Conga

    Every day, all over the world, businesses are using contracts to lock in business. Whether it's for services, product, an MSA, or a quote, contracts make it legal. But waiting for a sales contract to be finished is frustrating. Learn how to accelerate your contact experience and promote collaboration between sales and legal teams.

  • From Cost Center to Profit Center: The Potential ROI of Zendesk

    Sponsored by: Zendesk

    In this 30 minute webinar, Forrester Senior Analyst, Ian Jacobs, discusses the financial impact of Zendesk, a study conducted by Forrester Consulting that examines the costs and benefits of Zendesk to reveal its ROI over a three year period.

  • The Multichannel Customer Care Report

    Sponsored by: Zendesk

    Today's customer wants the personalized experience of human communication but expects the speed and ease of automated services – thereby creating a paradoxical conundrum for businesses. Uncover the key findings of this 2017 customer care report to learn about multichannel strategies for meeting rising expectations.

  • The Salesforce Admin's Guide to Document Generation

    Sponsored by: Conga

    Document generation allows data from a CRM system to be put into a useable format. In order to harness all of the benefits of document generation, you first need to understand when, why, and how to begin a strategy. Inside, learn 3 scenarios when document generation is needed, the key stakeholders involved, and steps to starting a strategy.

  • Gartner: Rethinking CRM Customer Service Fundamentals

    Sponsored by: ServiceNow

    To survive in the changing business landscape, your entire enterprise now needs to be involved in customer service, not just one department. This Gartner report takes an in-depth look at the 3 guiding principles of renewing your CRM and customer service strategy for the next generation of customers.

  • How CPQ Software Can Boost Your Sales Processes

    Sponsored by: Conga

    The sales process is riddled with obstacles, but determining price and delivering an accurate quote should not be one of those obstacles. In this e-guide, discover how configure price quote (CPQ) software and Salesforce tools can help speed the sales process and bring BI to your sales processes.

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