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  • What Your Customers REALLY Think

    Sponsored by: SDL

    Today, thanks to an explosion of new communication channels -- including mobile applications and social media -- more of customers' information is available to businesses than ever before. In this infographic, learn what customers really think about marketing data and privacy.

  • Forbes: The Secret Sauce of Oracle's Commercial Success

    Sponsored by: Oracle Corporation

    What sets Oracle Sales Cloud apart from other CRM apps is its ability to help sales reps to sell more, allow managers to know more, and, thereby, enable the organization to grow more. In this white paper you'll find a number of important lessons about infusing sales organizations with actionable insights, and more.

  • The Journey to Smarter Commerce: Your customer in context

    Sponsored by: IBM

    Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

  • The City of Vancouver's Information Services Grows to Better Meet Needs of Employees and Residents

    Sponsored by: Calabrio, Inc.

    The call center for the City of Vancouver's 3-1-1 line (city information services) was experiencing a 20 percent year-over-year call volume growth rate. They needed a way to handle the increased call volume, without sacrificing quality service or employee satisfaction.

  • Nucleus Research: The Future of Sales Performance Management

    Sponsored by: Oracle Corporation

    In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.

  • Delight & Engage Customers with Mobile APIs

    Sponsored by: Mashery

    Read this success story and learn how a robust API and secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.

  • 6 Best Practices for Creating a Content Marketing Strategy

    Sponsored by: Act On

    A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

  • Know What Customers Want Before They Do

    Sponsored by: Oracle Corporation

    In this white paper, which features John Lucker, Principal of Deloitte Consulting, learn how to create customer loyalty using data and sophisticated analytics, which, in turn, generate highly customized offers that reflect each customer's preferences, purchase history, and purchasing context.

  • The Time Is Now: Workforce Optimization Becomes Reality for the Small-to-Medium Sized Contact Center

    Sponsored by: Calabrio, Inc.

    This resource describes how workforce optimization (WFO) technologies are transforming contact centers in small to midsize businesses (SMBs).

  • CMO Guide: How to Evaluate Marketing Technology

    Sponsored by: IBM

    The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.

  • Understanding the Millennials

    Sponsored by: SDL

    In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.

  • Innovating in the Contact Center: Why Settle for Good When You Can Be Better?

    Sponsored by: Calabrio, Inc.

    In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.

  • How Customer Service Drives Loyalty Through Customer Engagements

    Sponsored by: IBM

    Consult the following report from Gartner Inc. to explore the 4 central aspects of customer engagement. Learn how these 4 areas: ethical, active, rational, and emotional each apply to a strong CRM strategy and how you can approach these attributes to build sturdier customer relationships as a whole.

  • The Socially Enabled Enterprise

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to explore how organizations are using social platforms to drive higher customer satisfaction, sales, lead generation, and more. Also learn which factors are necessary to become a socially enabled enterprise and how to get started on an effective initiative.

  • Seven Ways to Make the First Mile of Business Smarter

    Sponsored by: Kofax, Inc.

    Explore this game-changing white paper to uncover the seven ways to make the first mile of business interactions smarter.

  • Three Tips for Measuring Voice in the Sea of Big Data

    Sponsored by: Calabrio, Inc.

    This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.

  • The Chief Merchant Study: Competing in an Omni-Channel World

    Sponsored by: IBM

    Why are so many retailers struggling today? The answer is simple: Their efforts of putting the customer at the heart of their merchandising process are coming up short; they aren't customer-oriented. In this informative research report, find out what the most successful retailers are doing.

  • Socially Driven Collaborations

    Sponsored by: Oracle Corporation UK Ltd

    Access the following white paper to explore the changing relationship in IT and marketing through the adoption of social technologies. Uncover the various challenges when stating up with this collaboration technology, how to avoid them, and more.

  • Oracle Service Cloud Integration with Oracle Siebel Service

    Sponsored by: Oracle Corporation

    This paper discusses Oracle's unique approach to leveraging Oracle Service Cloud functionality with their existing Siebel Contact Center and Service functionality. Inside, learn how, by integrating the two solutions, customer acquisition, retention, and efficiencies can be improved.

  • The Inner Circle Guide To Multichannel Customer Contact

    Sponsored by: Oracle Corporation

    This report looks at customers' and businesses' attitudes toward usage of multichannel interactions. Inside, learn how to and identify the issues and potential pitfalls that businesses face when trying to improve customer communications across channels.

  • Optimize Your Workforce: Why Scheduling is the Key to Profitability

    Sponsored by: Quintiq

    This resource explores how the right scheduling tool can give you the power to optimize your workforce and achieve increased revenue, employee satisfaction, and more.

  • How to Transform Your Mobile Customer Care Strategy

    Sponsored by: Oracle Corporation

    The following white paper explores how by implementing a smart connected integration (SCI) strategy, a company can begin and nurture a better path to mobile customer service.

  • Forrester Report-Enterprises Shift To Smart Process Apps To Engage Customers

    Sponsored by: Kofax, Inc.

    In this white paper, discover how, within the next five years, a new generation of "smart process apps" will augment – and, in some cases, replace – the heavy packaged apps designed from the inside out that drive customer interaction today.

  • The First Mile - Business Critical Real Time Customer Interactions

    Sponsored by: Kofax, Inc.

    In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.

  • Meeting Customers Where They Are With Dynamic, Real-Time Mobile Engagement

    Sponsored by: Kofax, Inc.

    This white paper to highlights a mobile engagement and analytics platform equipped with all the necessities to provide comprehensive, real-time self-service capabilities, ensure a top-notch customer experience.

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