CRM Research
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Thinking Strategically About ABM
Sponsored by: TechTarget and MarketoIndustry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
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Webcast: Thinking Strategically About ABM
Sponsored by: TechTarget and MarketoIndustry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
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Creating Personalized Experiences with Real-Time Insights for CEM
Sponsored by: OpenTextCreating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.
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Improving Your Sales Performance with the Right Tools, Strategy
Sponsored by: XactlyThe goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.
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Building a Winning Sales Management Strategy
Sponsored by: XactlyCompanies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
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Strategic Marketing Software Boosts Inbound Marketing Tactics
Sponsored by: TechTarget Customer ExperienceMarketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
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Microsoft Dynamics 365: Changing the CRM, ERP Cloud Game
Sponsored by: MicrosoftWith Dynamics 365 integration, Microsoft has changed the game for other CRM systems, and transformed how companies buy cloud services. In this expert guide, learn what this change spells out for the future of cloud ERP and CRM systems, and how you can leverage it in your company.
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Microsoft Dynamics CRM: A Look at New Features and Uses
Sponsored by: MicrosoftThis e-guide explores 3 of the most prevalent features Microsoft Dynamics CRM has rolled out and how they will affect industries that rely on these technologies. We'll also use the healthcare industry as an example of how one feature, document generation, ties into CRM and what that means for healthcare professionals.
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Contact center software features help fulfill the customer's journey
Sponsored by: ConvergeOneFrom cutting costs to guaranteeing a better customer service experience, contact center infrastructure updates can make a huge difference. In tis expert handbook, learn how to analyze, consider and choose the right contact center software for your organization.
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Develop a Multichannel Strategy that Supports Customer Experience Management
Sponsored by: BoldChat - LogMeInProviding a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.
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What to Look for in Marketing Automation Software
Sponsored by: MarketoWhen you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.
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Video, Live Chat Usher in Multichannel Customer Service Challenges
Sponsored by: BoldChat - LogMeInCustomers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.
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How Supply Chain Partners can Enhance Analytics by Sharing Data
Sponsored by: Sage SoftwareIn this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.
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Is Online Video Chat the Path to a Personalized Customer Experience?
Sponsored by: BoldChat - LogMeInIn this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.
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Reaching New Heights In Omnichannel Customer Service
Sponsored by: BoldChat - LogMeInToday's customer service professionals need to be able to reach out on whatever platform the customer feels the most comfortable with. In this expert e-guide, discover some tips on how to manage successful omnichannel customer service, as well as strategies for employing data monitoring to handle potential problems directly.
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WCM's New Role: Targeted Customer Experience
Sponsored by: SitecoreIntegrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.
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How A Good Sales Strategy Can Convert Prospects Into Customers
Sponsored by: Oracle Corporation UK LtdSales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.
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Cloud-based CRM's Market and Capabilities
Sponsored by: Oracle Corporation UK LtdCustomer relationship management (CRM) is one of the most important technologies to invest in during your digital transformation. Read on to learn about the nature of the cloud-based CRM market, how CRM helps knowledge management, and more.
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Customer Engagement Strategies Hinge on Social Media Savvy
Sponsored by: BazaarvoiceSocial media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
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Manage Your Contact Center For More Meaningful KPI's
Sponsored by: GenesysIn this expert e-guide you'll find some helpful hints as to how you can identify the proper metrics needed to produce meaningful contact center KPI's. In addition, read 7 dos and don'ts of call center management to help you nourish your agent's best CRM practices.
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Key Pros and Cons of Salesforce Sales Cloud
Sponsored by: SalesforceIn this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
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What to Expect from the Salesforce Sales Cloud Platform
Sponsored by: SalesforceIn this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.
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Predictive Analytics Foretells Consumer Wants on Social Media
Sponsored by: IBMToday's companies are looking for new, unusual ways to reach their customers. Unsurprisingly, many of these enterprises are turning to one of the platforms generating the most data every day: Social media. In this guide on predictive marketing analytics and social media, examine how these 2 approaches can work together to shape business strategy.
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Data Analytics Maps Positive Customer Journeys
Sponsored by: TechTarget Customer ExperienceAmid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
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Customer Experience Analytics: Delivering More Personalized Customer Service
Sponsored by: zendesk (bime by)In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
