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Social Networking White Papers

  • MicroScope: Grasp the social networking opportunity

    Sponsored by: MicroScope

    An issue looking at the issues around social media, the growth in unclouding and some security industry predictions for the year ahead.

  • 2017 State Of Global Customer Service Report

    Sponsored by: Microsoft

    Uncover the Microsoft 2017 State of Global Customer Service report's key findings about digital brand engagement, customer self-service, omnichannel strategies, and more.

  • Everyone Wins When Registration Is Easy

    Sponsored by: Janrain

    Explore how the Dr. Pepper Snapple Group uses a customer identity management platform to facilitate a seamless registration process, provide a personalized experience on brand sites, welcome back returning visitors with a one-click login experience, and more.

  • Slate Increase Registrations More Than 30% by Improving User Experience

    Sponsored by: Janrain

    Explore how Slate, a digital magazine, upgraded its log-in system to make it easier for readers to engage with and register for its content.

  • Providing Great Customer Service Through Social Media

    Sponsored by: Zendesk

    One of the first challenges to providing great customer service is where to focus your time and resources. Providing great customer service through social media can be a way to get around this hurdle. Learn how you can get started with developing a social customer service strategy of your own.

  • Creating An Omnichannel Experience For Your Customers

    Sponsored by: Genesys

    Consumer behavior is rapidly changing in today's always-on digital world ... and according to an Aberdeen Report; companies with an omnichannel program see 25% annual growth in revenue and a lower volume of customer complaints. Learn how to create an omnichannel contact center experience for your customers.

  • Safety Meshing: Hybrid trust models in social networks for end-to-end encryption

    Sponsored by: ComputerWeekly.com

    This article in our Royal Holloway Information Security Thesis series looks at an alternative approach to end-to-end encryption.

  • The Public Sector Guide to Social Media Strategy and Policy

    Sponsored by: Smarsh

    This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.

  • Are we trusting social networks too much?

    Sponsored by: ComputerWeekly.com

    This article in our Royal Holloway Security Series sheds an often uncomfortable light on the privacy risks people incur by using social media, and offers advice on how to minimise those risks

  • Explore the Changing Contact Center Landscape

    Sponsored by: LogMeIn Rescue

    New technology is shifting contact centers in a different direction – one that appeals more to current customer expectations. In this expert guide, discover new opportunities available for contact centers. Explore why infrastructure has become a major concern, new multichannel technology, and how one call center made social media work.

  • Chit-Chat: The New Team Messaging Apps Go Mainstream

    Sponsored by: SearchNetworking.com

    In this special edition of Network Evolution, we explore how the rise of team collaboration apps could change the way enterprises do business.

  • Customer Engagement Strategies Hinge on Social Media Savvy

    Sponsored by: Bazaarvoice

    Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

  • Social Media Monitoring Long on Promise, Short on Results

    Sponsored by: SearchContentManagement

    Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.

  • InterSystems Caché gives PCS an advantage in cloudbased social media management applications

    Sponsored by: InterSystems

    Thanks to social media, brand perception can change rapidly in any given market. Read on to learn how cloud technology eases brand management in existing markets and transitions into new ones.

  • New Rules of Engagement: Dispelling 3 Myths of Communications

    Sponsored by: Avaya TSG

    Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.

  • New Rules of Engagement: Dispelling 3 Myths of Communications

    Sponsored by: Avaya CenturyLink

    Take a closer look at the pros and cons of adopting a consumer-like approach to business communications. Explore 3 enterprise communication myths, and how you can selectively leverage components of these misconceptions to foster a culture of engagement.

  • Engagement Everywhere eBook

    Sponsored by: Avaya

    Two out of three executives under the age of 35 are frustrated by technology at work, but believe they can be more productive with information sharing, and that better communications will positively impact business growth. Find out how else the digital revolution is impacting midsize businesses.

  • Security Challenges in Healthcare Social Media Usage

    Sponsored by: Actiance

    In this e-guide, Jeani Park, senior director at an Internet and mobile device monitoring company, answers questions about security challenges that healthcare organizations face when it comes to social media. Discover best practices for governing use of social media in a hospital or practice so that you can ensure patient information stays secure.

  • How Does Social Customer Service Affect Contact Centers?

    Sponsored by: Oracle Corporation

    In this e-guide, our CRM experts discuss how social media is transforming the way contact centers work. Learn strategies and best practices for implementing a social media customer service plan in your contact center.

  • Answering Customer Complaints Gracefully on Social Media

    Sponsored by: Oracle Corporation

    This exclusive e-guide digs into the challenges of implementing a social customer service strategy in your enterprise. Uncover considerations on deciding how the organization should interact with customers, which sector of the company should handle these communications, and more.

  • Social Media Customer Service: Where Companies Go Wrong

    Sponsored by: Oracle Corporation

    This exclusive e-guide explores the disconnect between customer service and social media in companies both large and small. Uncover the risks of ignoring customer service on social media, and learn expert tips to get it right.

  • Assessing the Benefits of Social and Cloud-Based CRM Tools

    Sponsored by: Microsoft

    Do the cloud and CRM go hand in hand? Most will argue yes, but why? In this expert e-guide, tap into advantages of CRM in the cloud, and learn how technology company Shuttle Cloud uses cloud tools to manage customers, organize sales leads and hire internally. Plus, gain tips for making social CRM tools work effectively in your organization.

  • Expert Tips for Social CRM: Why Companies Are Pinning Their Hopes on Pinterest

    Sponsored by: Microsoft

    Discover how you can formulate a winning social CRM strategy, and knock your customers' expectations out of the park. Tap into why Pinterest is piquing the interest of businesses and get an exclusive look at how MLB teams engage with their customers via personalized mobile updates.

  • CRM Analytics: How to Make the Most of Customer Data

    Sponsored by: SearchCRM

    The right combination of technology and human resources behind CRM analytics can provide a competitive advantage. Discover how you can empower sales, marketing, and customer service teams to make smarter, data-driven decisions with CRM analytics.

  • CRM Stories: Rogerseller

    Sponsored by: Microsoft

    In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.

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