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Online Marketing Research

  • Moving to Marketo: Accelerate Your ROI With a Seamless Migration

    Sponsored by: Marketo

    You may have the best marketing team out there, but without the right software you won't achieve results. Download now to discover if your current marketing automation platform (MAP) is putting your business at risk, and explore your options with Marketo's Engagement Marketing Platform.

  • BIG Experimentation Ideas Retail Edition

    Sponsored by: Optimizely

    Experimentation isn't just a chance to keep carts from being abandoned. Read on to discover how industry-leading retail customers are using experimentation software to set themselves apart from the competition.

  • Gartner: How to build an online community

    Sponsored by: ComputerWeekly.com

    Gartner analyst Julie Hopkins explains seven ways to lure people to participate in online communities and shows how to choose the tactics that will best suit your business needs.

  • European cross-border e-commerce

    Sponsored by: ComputerWeekly.com

    European consumers' growing use digital channels as part of their shopping experience is driving retailers’ focus on delivering efficient online, cross-border operations in Europe, this research report from Accenture reveals.

  • Three Ways Online Anonymity Hurts Businesses and Consumers

    Sponsored by: Gigya

    While protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.

  • Key Aspects of a Web Content Management Strategy

    Sponsored by: Ektron

    In this e-guide, discover expert tips for a strong WCM system strategy. Read on to learn about solutions that can help an organization tailor its homepage appearance every time a new visitor arrives, distinctly message repeat visitors, track how and why customers are navigating compared to prospects, shorten Web forms and more.

  • Websites are Dead. Long Live Digital Presence

    Sponsored by: Limelight Networks, Inc.

    In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.

  • Developing a Solid Web Content Management Strategy

    Sponsored by: Limelight Networks, Inc.

    In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.

  • Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans

    Sponsored by: WebTrends

    With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.

  • Taking Control with Marketing Optimization

    Sponsored by: WebTrends

    Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.

  • Nine Real-World Results from Testing and Targeting

    Sponsored by: WebTrends

    In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.

  • Gartner Magic Quadrant reveals fragmented social CRM market

    Sponsored by: Infor CRM

    This tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.

  • True Profiles: A Contemporary Method for Managing Customer Data

    Sponsored by: Unica Corporation - An IBM Company

    As the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.

  • eBook: Building a Business Case for Social CRM and Customer Communities

    Sponsored by: Sirius Computer Solutions

    Learn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.

  • Presentation Transcript: Computing as a Service- New Models for Scaling your Online Business

    Sponsored by: Rackspace Hosting & Limelight Networks

    Learn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.

  • Tips from the Trade – Competing on Web Analytics

    Sponsored by: SAS

    The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.

  • Ten Tips for Effective Lead Management

    Sponsored by: Marketo

    Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

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