Online Marketing White Papers
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Three Ways Online Anonymity Hurts Businesses and Consumers
Sponsored by: GigyaWhile protecting one's online identity has traditionally been a huge concern for Internet users, consumers and businesses alike are realizing the value of a more open, connected social web. In this white paper, explore three ways that user anonymity can negatively impact ROI for businesses and customer experiences.
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Key Aspects of a Web Content Management Strategy
Sponsored by: EktronIn this e-guide, discover expert tips for a strong WCM system strategy. Read on to learn about solutions that can help an organization tailor its homepage appearance every time a new visitor arrives, distinctly message repeat visitors, track how and why customers are navigating compared to prospects, shorten Web forms and more.
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Websites are Dead. Long Live Digital Presence
Sponsored by: Limelight Networks, Inc.In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
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Developing a Solid Web Content Management Strategy
Sponsored by: Limelight Networks, Inc.In this expert e-guide, find five must-see steps that will help your organization enable Web content management (WCM) success. Also inside, uncover top tips for planning an intelligent WCM strategy.
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
Sponsored by: WebTrendsWith over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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Taking Control with Marketing Optimization
Sponsored by: WebTrendsCustomers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
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Nine Real-World Results from Testing and Targeting
Sponsored by: WebTrendsIn today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
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Gartner Magic Quadrant reveals fragmented social CRM market
Sponsored by: Infor CRMThis tip guide provides you with Gartner's expert insights into this fragmented social CRM market and predictions for the future of social CRM from their 2011 Magic Quadrant for Social CRM.
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True Profiles: A Contemporary Method for Managing Customer Data
Sponsored by: Unica Corporation - An IBM CompanyAs the internet changes the way of traditional marketing and communication, discover a “True Profile” as a means of understanding customer behavior, actions and preferences using analytics. Learn the 4 key components of True Profiles and the business benefits included.
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eBook: Building a Business Case for Social CRM and Customer Communities
Sponsored by: Sirius Computer SolutionsLearn how to build a business case for social media outlets affecting customer relations and customer communities including Facebook and Twitter, as well as what social media means for CRM, best practices for managing online customer communities, and expert advice on implementing social media programs successfully.
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Presentation Transcript: Computing as a Service- New Models for Scaling your Online Business
Sponsored by: Rackspace Hosting & Limelight NetworksLearn how service-based solutions can bring flexibility and lower costs to your IT infrastructure. Find out how to maximize your organization's resources and quickly scale your infrastructure to meet the demands of expanding global online audiences.
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Ten Tips for Effective Lead Management
Sponsored by: MarketoLearn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.
