Marketing Literature Research
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Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
Sponsored by: AT&T CorpThis white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
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AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
Sponsored by: AT&T CorpThis brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
Sponsored by: AT&T CorpTurn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
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Intel Technology Provider
Sponsored by: IntelDesigned for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.
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Three Key Steps to B2B Marketing Optimization
Sponsored by: MarketoIn B2B marketing, small changes can mean big differences to the success of marketing programs. But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
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Creating Sales Opportunities with Lead Scoring
Sponsored by: Genius.comLead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Seven Email Marketing Refreshes
Sponsored by: Bronto SoftwareThis whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.