All Research Sponsored By:TechTarget
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Light at the End of the Funnel
Whether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
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Ransomware Backup Protection Requires a Comprehensive Approach
We've curated the most current and sought-after features from our editorial staff in one, easy-to-digest guide so enterprises like yours have a resource to help them safeguard their backups from ransomware. Simply click claim my guide to access the exclusives inside, including how to operate post-attack and 4 ways to test your recovery plan.
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What an Actual Marketing Transformation Really Looks Like
Download this TechTarget case study to learn how TIBCO achieved true marketing transformation through the use of TechTarget marketing technology.
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Selecting and Engaging Relevant Accounts for ABM ROI
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
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Decoding ABM: Simple data-driven strategies for successful ABM
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
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Identifying and Overcoming Buying Group Blindness
Read this research brief to understand why SiriusDecisions recommends operating demand creation programs that incorporate messaging and offers targeting the most critical roles within these buying groups, and how to avoid missed buying signals.
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Building an ABM Program That Actually Works
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
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Take Out the Trash
Muda - a Japanese word for 'waste' - is a key concept in lean manufacturing - always reduce waste. This concept translates to your sales and pipeline building. Read this expert e-book for 4 ways to eliminate wasted time and increase ISR productivity with better data.
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Profiling ABM Success: New Research for Benchmarking and Roadmapping Your Own ABM Journey
As account-based marketing (ABM) evolves, so too do the ways leading organizations implement it. In this research report, learn about successful B2B ABM practitioner experiences, successes, and struggles. Glean insight into ABM strategies, and explore the profile of a successful ABM program.
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How ISRs Improved Sales Appointment Rates by 19X
Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
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Is There a Silver Bullet for B2B Marketing Data?; Real advantages companies are gaining right now
How does your organization plan on keeping up with changing buyer behaviors? In this e-book, learn how a customer-driven lifecycle can help bridge the gap between past and present buyer behaviors, and explore how TechTarget can help you keep up with these revolutionary changes.
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Guide to Workplace Collaboration Tools
The secret is out about the benefits of using a cloud-based workplace collaboration tool, which companies rely on to increase employee productivity while in the midst of a content tsunami. Participate in our survey today for complete access to a printable chart, and start comparing 10 top cloud collaboration vendors & features for your company.
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Why More High-Performance Companies Are Depending on Intent Data
Increasingly more often, high-performance businesses are depending on intent data to fuel their pipelines. Watch this webinar to find out more about real purchase intent data, where it comes from, and how your business can make use of it.
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Advancing High Tech Inside Sales: Data-Driven Best Practices from ISR/BDR Leaders
The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
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eBook: Virtualization Security
Space savings and reductions in energy costs are causing more organizations to move, or at least consider the move, to virtual environments. Download this eBook and discover how to mitigate the inherent security risks associated with the adoption of virtualization security.
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eBook: Encryption 360 Degrees
Data breaches and regulatory mandates are fueling the exploding interest in encryption. This exclusive eBook evaluates today's encryption technologies from all angles and projects trends throughout 2009 to give you a complete picture of today's encryption landscape! Access this resource today.
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eBook: Understanding GRC
This in depth eBook explores all facets of GRC from the complexities of evaluating the right solution for your organization to implementing governance frameworks. Download this exclusive resource today and stay ahead of the GRC curve.