All Research Sponsored By:Enterprise Strategy Group
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Your Tech Buyers are Hungry for GenAI … Serve Them What They Want!
To make sense of where tech buyers stand today, Enterprise Strategy Group (ESG) conducted a survey across 670 IT and business decision makers involved in GenAI initiatives. Download this ESG infographic to view the results, including GenAI research activity and 3 pro tips from our analysts on using GenAI.
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From Origination to Proliferation: How to Maximize Content ROI
In this webinar, Enterprise Strategy Group analysts Christophe Bertrand and Melinda Marks will zoom in on the most difficult content challenges faced by go-to-market teams and unpack the barriers to achieving ROI and strong engagement from your content-based programming. Tune in to learn more.
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Leveraging CX Research to Inform Your Personalization Efforts
While many may not spend much time thinking about the impact they have personally on customer experience, the impact is very real. In this webinar, discover what’s essential to understand about people’s wants and needs from the latest CX research.
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Lessons Learned from Security Buyers
Today’s security technology landscape is always changing. This makes it difficult to know exactly how to market your solutions and to recognize what will drive high levels of engagement. Tune into this webinar to discover tips for mastering the current MDR market.
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Strategies for Creating Tech Marketing Content that Delivers Results
For tech organizations, it can be tricky to know what types of content are going to deliver results. So, how can you create the marketing and sales material that meets your objectives while still piquing the interests of your audiences? Browse this guide to learn more.
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A Better Way to Bring Buying Teams Together
In ESG white paper, explore how marketing and sales teams can work together to leverage research and analyst insights to build high-value, compelling content that engages buying teams within target accounts.
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Buyer-Centric Storytelling that Builds Credibility
Storytelling is at the heart of content marketing, and if you want to engage your customer, you need to tell a story that matters to them. In this webcast, Enterprise Strategy Group (ESG) analysts talk through storytelling in content marketing, and how you can deliver success by developing a buyer-centric narrative. Tune in to learn more.
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Walk a Mile in Your Buyers Shoes
When seeking outsourced content creation assistance, 41% of marketers rank finding partners that can empathize with their audience as a top challenge. Empathy drives engagement; so, how can you integrate more of it into your organization’s content for B2B buyers? Find tips in this 13-page e-book by TechTarget’s Enterprise Strategy Group (ESG).
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What is Great Content for Buyers and Why's it so Hard?
To discover how to develop strong content for buyers, and to learn why doing so can be challenging, tune into this webcast featuring EVP of Research & Strategy at TechTarget’s Enterprise Strategy Group (ESG), John McKnight.
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The Impact of Sustainability on IT Buying decisions
To discover how sustainability is impacting IT buying decisions, and to find out how to incorporate messaging about the topic into your business’s content marketing strategy, watch this webcast featuring experts from TechTarget’s Enterprise Strategy Group (ESG).
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Using Data to Create Effective B2B Content
According to TechTarget’s research, 90% of buyers report that they’re more likely to engage with a business after consuming multiple pieces of that organization’s content. But that content has to be high quality. Download this infographic to learn how you can use data to create standout content.
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What Is Great Content for Buyers and Why’s It So Hard?
This e-book, “What Is Great Content for Buyers and Why’s It So Hard?” explains why great content is so important, what makes for greatness, why that’s so hard, and how your team can get there. Download your copy to get started.