Delivering on Your Customer Promise: A Guide to Messaging and Content Development

In today’s competitive landscape, it’s not enough to tout the features and functionality of your product or solution. Buyers want to know whether you’re able to meet their actual functional, emotional and social needs. Together, these elements make up the customer promise – how your solution will deliver on the demands of a buyer and buying team.

Packaging all of this into one message or one piece of content can feel like a tall order, but the risk is much higher if organizations don’t make this investment in their content.

Access this e-book to discover the elements of an effective customer promise and how to fit those promises into your messaging and overall content strategy.

Vendor:: Enterprise Strategy Group
Posted:: Dec 2, 2024
Published:: Dec 27, 2024
Format:: PDF
Type:: TechTarget Media

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