Tech Buyers' Perceptions of AI-Generated Content - New Research

With the demand for content higher than ever from B2B buyers, it’s no surprise that marketers are excited about the opportunity generative AI (GenAI) presents to ease the content creation burden. Yet with great new tools comes great responsibility – and the same is true for GenAI.

Before marketers get carried away creating mountains of AI-generated content, they need to be sure this new content will resonate with buyers.

Download Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content, a new infographic from TechTarget's Enterprise Strategy Group, to explore recent research into how tech buyers perceive AI-generated content and how marketers can best meet these preferences.

Vendor:: Enterprise Strategy Group
Posted:: Dec 2, 2024
Published:: Dec 27, 2024
Format:: PDF
Type:: ESG Infographic

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