All Research Sponsored By:TechTarget
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3 paths to more productive revenue capture in a changing interaction landscape
In this white paper, explore how changes in B2B interaction are impacting relationship-creation and how you can use intent data to connect buyers to the solutions they need. Download today to see how you can transition to ABM 2.0 and become a key player in the enablement of both high-velocity and field sales teams.
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Why More High-Performance Companies Are Depending on Intent Data
In this webinar, Eric Wittlake, Sr. Marketing Analyst, TOPO, discusses new use cases and applications for intent data that reach beyond just account based strategies and explores how entire go-to-market teams are using it to significantly improve results for each function within the team.
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Expert Webinar: Closing the Loop on ABM Revenue in 2021
Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
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Today’s Market Realities Require New Demand Gen Strategies
In this e-book, we discuss the shortcomings of the classical lead gen model and provide a framework you can use to improve productivity and effectively identify, pursue and manage real opportunities.
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Using Intent Data for Effective Persona Development in ABM
In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
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3 C’s for Understanding Real Intent Data: Context, Content and Contacts
To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
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Evolving Persona Thinking to Win More Business
Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts.
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Three Ways Personas Can Improve ABM Performance
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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Secret Ingredient For Revenue Growth
Join Andrew Gaffney, President, Demand Gen Report and John Steinert, CMO, TechTarget as they explore key trends driving the use and success of purchase intent in high performance organizations.
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Intent Data: It’s Becoming a Key Ingredient for Revenue Growth
A new study from Demand Gen Report has uncovered that intent is now a key pipeline accelerator and use cases for intent data are rapidly expanding within sales and marketing organizations. Download this exclusive report sponsored by TechTarget to discover 10 emerging use cases to put to use in your company.
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Because Your MQLs Just Won’t Cut It
Watch this webinar to see how to Cornerstone transformed marketing and sales efforts to deliver full-funnel ABM at scale using the latest in behavioral data sources: real purchase intent.
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Use Intent Data to Adapt Account Strategies in a Shifting Market
Open this white paper to learn how to embrace real purchase intent and make agile changes to account lists and resources to reach your target market faster and easier.
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How Intent Data Impacts Tech Buying and Selling in Today’s Market
In this webinar you will get a clear read on today’s markets. Learn what your marketing and sales teams should be doing to optimize demand capture in the current environment.
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Expert Panel Webinar: Today’s Market Realities Require New Demand Gen Strategies
This interactive panel webinar addresses three major pivot points for optimizing your demand capture capabilities moving forward – actions you should be considering to protect revenue in the short term and achieve breakthrough success in the future. Watch it here to learn more.
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Planning your post-COVID-19 collaboration strategy
With COVID-19, many organizations have postponed investment plans, and instead shifted focus to transitioning to remote work quickly. What about your organization? Tell SearchContentManagement in their brief-multiple-choice survey. Click here to get started.
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How to Use Purchase Intent to Refocus ABM Priorities
This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here.
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Billion Dollar Blindness
Read this presentation recap to see how teams can increase their productivity and yields from a market, an ideal customer profile (ICP) or a set of named ABM accounts with the latest intent data and AI-driven technologies.
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The Science of Cross-Sell and Upsell
Download this research brief to explore a new 5-step approach for implementing a more structured and consistent approach to cross-selling and upselling.
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Hybrid Cloud Storage: The Bridge Between Sites
Have your storage priorities shifted as the year progresses during the COVID-19 pandemic? Let us know in our multiple-choice storage survey and you'll get access to 5 free guides on topics like the hybrid cloud, NVMe, multi-cloud management, and more.
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Webinar: Who You Gonna Call?
Are you aligned to maximize customer revenue across marketing, sales, and customer success? Having the right data and insights will help. In this webinar, get expert tips how to use intent monitoring and the data collected to maximize opportunity capture across the entire revenue lifecycle, and deliver a seamless customer journey.
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Why Your Falling Lead Conversion Rates Are a Good Thing (And What to Measure Instead)
In this brief, explore how individual lead counts and conversion metrics can distract organizations from producing pipeline and revenue, and how buying-group-aware measures enabled by the Demand Unit Waterfall™ can provide a more meaningful evaluation of the health of the B2B revenue engine.
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Who You Gonna Call?
Download this eBook to explore real-world examples of how Marketing, Sales and Customer Success leaders are using intent monitoring to align their teams and maximize opportunity capture across the entire revenue lifecycle.
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Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
Watch this brief video to hear from Barry Magee, Director of Business Intelligence at Citrix, as he recounts how the Citrix sales team quickly adopted TechTarget’s Priority Engine, and the benefits it helped them realize.
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Moving From Leads to Buying Groups in One Easy Step
In B2B organizations, shifting the focus from individual leads in the demand process to buying groups and demand units represents a major change. Download this white paper to learn how to leverage the teleservices team as the first step in an incremental evolution from individual leads to buying groups.
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How to Use Email Marketing to Nurture Third-party Leads
More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.