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Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs.
Watch to learn 3 critical areas for improvement that you must address to ensure your ABM efforts will really pay off:
- Achieving an aligned approach to account and buying group prioritization
- Reconceiving enablement roles and responsibilities
- Optimizing XDR processes and KPIs for opportunity maximization