All Research Sponsored By:Silverpop Systems Inc. an IBM Company
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How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics
Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information and it also provide marketers a rich opportunity to develop strong customer relationships.
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Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense
This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results.