All Research Sponsored By:Adobe
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Gartner Peer Insights 'Voice of the Customer': CRM Lead Management
With all the CRM solutions on the market, it can be difficult to know which is best for you. Gartner aims to make that decision easier with their Peer Insights 'Voice of the Customer' report, which summarizes CRM product reviews from IT decision makers. Download a copy to see what customers ranked as the top choices.
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Attracting more students to study in New Zealand with Marketo Engage
Despite a website that attracted more than one million unique visitors annually, Education New Zealand (ENZ) was not collecting data or tracking interactions with potential students—and dropping enrollment numbers were proof of insufficient engagement. Learn how ENZ revamped their direct marketing approach with Marketo Engage in this guide.
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Making the cross-channel commitment.
The decision to take a customer-centric approach involves organization-wide planning, with every induvial understanding the role they play in supporting the customer experience. To help you out, Adobe's guide examines 6 ways to tell if you're ready for a cross-channel commitment.
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Televerde doubles productivity while empowering customers, women, and communities with Marketo Engage
To support their own marketing goals and maximize success for client campaigns, marketing and sales solution provider, Televerde, relies on Marketo Engage. Learn about their experience using Marketo and how its helped increase marketing efficiency by 4x in this case study.
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Analyst Report: The ROI of Marketo Engage
Adobe commissioned Forrester Consulting to conduct a Total Economic Impact study, which examined the potential ROI for companies that implement Marketo Engage. Forrester interviewed real customers who had experience using the marketing solution. Read the complete report for their in-depth observations and analysis
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Case Study: Bandwidth Drastically Improves Webinar Performance with Predictive Audiences
As API platform provider, Bandwidth, grew, they began struggling with a common marketing challenge—reaching and exceeding goals without fatiguing the audience. To help address this issue, Bandwidth decided to implement Predictive Audiences by Adobe. Read this case study to learn about their experience and the benefits they achieved with Adobe.
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Making the cross-channel commitment
To reach customers everywhere — email, SMS, social, and more — you need a cross-channel marketing solution. But, before your organization says, “we do,” make sure you’re ready for the commitment. To find the right technology partner and ensure you’re ready, download this guide.
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Lenovo speaks fluent e-commerce with Adobe
When PC manufacturer, Lenovo, set a goal of doubling digital sales in three years, they knew it was time for a new technology stack and a company-wide change in culture. After some discussion, Lenovo decided to work with Adobe. Learn about the manufacturer’s experience and the benefits they achieved in this case study.
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Customer Experience Management (CXM) by Adobe
CXM means orchestrating and delivering the end-to-end customer experience across every touch point, at any time, at scale. Hear from the digital leaders that are taking a CXM mindset to their content creation, marketing, advertising, analytics, commerce and more on this Adobe webpage.
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Adobe Experience Platform
Download this white paper to explore a simpler way to deliver the service your customers expect with Adobe’s Experience Platform.
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The Marketing Value of Marketing Automation.
Making customer experience the heart of your business requires in-depth digital transformation—old marketing tools, data-gathering systems, and outdated technology simply won’t cut it. That’s where marketing automation comes in. Download this white paper to explore 6 ways marketing automation helps prove value and drive success.
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Bank of New Zealand pioneers a pathway to transformation with Marketo
As they grew, financial institution, Bank of New Zealand, realized they would need to upgrade their marketing technology to meet customers’ evolving expectations. Read this brief case study to see why Bank of N.Z. chose to implement Marketo and how it helped them meet strategic goals.
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Step Confidently Into Seasons Of Change
Access this ebook to look at 5 ways to tell if your commerce platform will support rapid growth and business change.
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Making it Count: Digital Transformation in the Face of a Crisis
For the U.S. Census Bureau, the strategy for 2020 was always focused on digital adoption and making it easier for people to self-respond with the first online census—it was just heavily accelerated with COVID-19. To help meet these goals in a shorter timeframe, the Census Bureau turned to Adobe. Learn about their partnership in this resource.
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Adobe Customer Showcase
What benefits could you achieve using one of Adobe’s solutions? Explore their customer success content library to see what some organizations have accomplished with their marketing & analytics, eSignature, and other products.
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Analyst report: Comparing the top digital experience platforms
Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations. This Gartner report will help application leaders responsible for digital experiences identify vendors suited to their needs. Read on to review a comparison of: Salesforce, Adobe, SAP and more.
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Evolution of the Marketer's Toolkit
Download this research report to explore data management’s increasingly important role in marketing and customer service, as well as tips to help you decide if a CDP or DMP is better for you.
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The Evolution of Modern Digital Teams
Access this ebook to learn the results of a global survey of 500 professionals who perform a digital function within their company and discover the ways companies can use 5 key insights to continue to improve their digital capabilities.
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Finding love in the digital age
Today, Cupid Media boasts that it has helped more than 30 million people look for love around the world. The key was engagement—marketing engagement, that is. In this white paper, learn how Cupid Media worked with Adobe Advertising Cloud, part of Adobe Experience Cloud, to deliver end-to-end advertising management across channels.
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Digital Document Processes In 2020: A Spotlight on Western Europe
Read this Forrester report to explore the status of digital document processes and eSign adoption in Western Europe.
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Philips Accelerates the Creation of Digital Experiences with Integrated Data and Content
Check out this video to learn how Philips accelerated the creation of digital experiences with integrated data and content across global properties with Adobe Experience Cloud to deliver personal experiences to their customers.
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How to select the right enrollment and forms management solution
Enrollment form creation and management becomes increasingly complex as the number of forms you deal with grows—especially if you’re competing in a regulated industry. In this guide, learn how to select the right enrollment and forms management solution with insight from Adobe.
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Franke Group drives digital transformation
In this 2-minute video, learn how to develop a digital showroom using Adobe Experience Manager. Watch the video here.
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How to select the right digital asset management solution
The number of customer segments that successful businesses need to target with personalized content has grown from a handful to hundreds or thousands—and it shows no sign of stopping. It’s time to invest in the right digital asset management (DAM) solution. Find out where to start your search in this exclusive guide.
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The Business Value of Adobe Experience Manager Forms
The drive for both data and control of processes has caused forms to multiply. And multiply. And multiply. IDC recently spoke with organizations using Adobe Experience Manager Forms (AEM Forms) to see if the management platform has helped. Read the IDC report here to see what they found.