All Research Sponsored By:Adobe
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Demystifying Omnichannel Analytics - A Closer Look.
Discover how omnichannel analytics creates seamless customer experiences. By unifying data across touchpoints, organizations gain insights, personalize interactions, and make informed decisions. Learn how The Home Depot improved campaigns with this approach. Read this white paper to build an effective omnichannel analytics strategy.
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Customer Analytics Solution Buyer’s Guide.
Modernizing customer analytics requires a unified, journey-focused view across channels. Adobe Customer Journey Analytics offers eight key features: insights, data management, flexible analysis, advanced reporting, data protection, reduced overhead, decentralized access, and AI. Use this guide to assess analytics solutions.
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A Destination Without Borders.
OTTO boosted sales with Adobe Customer Journey Analytics, gaining flexibility to analyze product metadata and improve shopping experiences. Over 40 optimization cycles showed quality product information is key to satisfaction. The platform allows deeper analysis with more variables and data sources, transforming e-commerce performance.
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The Future of Adobe Workfront
Discover Adobe Workfront's AI-driven innovations that streamline workflows, boost productivity, and enhance marketing operations. Learn how Workfront powers Adobe's Content Supply Chain Solution, unifies operational data, and equips digital agencies to deliver exceptional client services. See how AI automation is transforming work management.
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Prudential Financial Transforms Its End-to-End Content Creation Process.
Prudential Financial transformed its creative workflow using Adobe Workfront, achieving 124X ROI with 94% positive sentiment. By democratizing creativity with templates, streamlining processes, and fostering collaboration, the Prudential Creative House team gained time for high-value projects. See how they revolutionized content at this firm.
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Optimizing Resource Management with Workfront: A Coca-Cola Case Study
Learn how The Coca-Cola Company transformed resource management with Adobe Workfront, ensuring the right people work on the right projects at the right time. Their solution uses capacity matrices, Fusion automations, and real-time dashboards to streamline allocation and prevent burnout. Discover strategies for optimizing your resource planning.
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Building Effective Creative Workflows.
JLL's creative team boosted output by 260% in two years, producing 10,000 assets annually, by using Adobe Workfront to streamline workflows. Effective reporting and integration led to higher job satisfaction and less designer burnout. Learn how organized workflows enabled JLL designers to focus more on creativity and less on administrative tasks.
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Manage Content at the Speed Of Digital Business
Digital businesses need content management for fast, personalized experiences. Adobe Experience Manager Sites boosts content velocity, rapid development, and performance with marketer-friendly tools, flexible frameworks, and built-in testing. Learn how to accelerate content creation while enhancing website performance and conversion rates.
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Engaging Investors With Agile Content
Vanguard enhanced their digital presence with Adobe Experience Cloud, achieving 6-10x efficiency in website creation via reusable components. They unified sites on one CMS, saved $22 million in personalization, and boosted engagement by 176%. Adobe's tools enabled an end-to-end content workflow. Explore Vanguard's digital transformation journey.
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Content Management System Buyer’s Guide
A modern CMS must support site performance, flexible content creation, experimentation, omnichannel management, headless/hybrid delivery, and fast development. These features enable marketers and developers to create high-performing digital experiences across platforms while maintaining brand consistency. Read the guide for an informed decision.
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Executive Summary: The Business Value of Adobe Experience Manager Assets
IDC's research shows organizations using Adobe Experience Manager Assets gain $58.4 million higher annual revenue, 55% faster marketing campaign launches, and 66% quicker digital asset creation. With an 868% three-year ROI and 5-month payback, AEM Assets delivers measurable impact. Read the full white paper to learn more.
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Magic Quadrant for B2B Marketing Automation Platforms
B2B Marketing Automation Platforms assist in capturing leads, engaging customers, and measuring performance. In Gartner's 2024 Magic Quadrant, Leaders are Adobe, Microsoft, Salesforce, Oracle, and Creatio. Vendors are adding AI to improve journey orchestration. Read the full Magic Quadrant to find the right platform for your marketing needs.
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Driving Growth: Milwaukee Bucks drive over 300% revenue growth using Marketo Engage and Microsoft Dynamics
The Milwaukee Bucks achieved 315% revenue growth in two years using Marketo Engage with Microsoft Dynamics. This transformation doubled full-season ticket sales, increased click-through rates by 300%, and boosted beer sales by 142% via their app. Read the case study to see how marketing automation drove these results for the NBA franchise.
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2025 AI and Digital Trends
Organizations struggle to deliver consistent customer experiences across channels. AI-powered personalization is key to driving engagement and growth. Executives invest in unified data, automated journeys, and generative AI for hyper-personalized experiences. Learn how AI can transform your customer engagement strategy in this white paper.
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Content Drives New B2B e-Commerce
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Adobe Commerce Users Get AI Search for Sites
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Ajax at Adobe with Dreamweaver CS4, Adobe AIR and More
Hear Kevin Hoyt, platform evangelist at Adobe, discuss building Ajax apps using the latest version of Dreamweaver CS4 and extending apps outside the browswer with Adobe AIR.
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Engaging with the New eLearning
Industry studies reveal evident increases in training and development delivered via eLearning. This white paper explores the advantages of eLearning and highlights 12 strategies with focus on virtual learning programs.
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Informal Learning: Extending the Impact of Enterprise Ideas and Information
Forward-thinking organizations are turning to enterprise learning in their quest to be better informed, better skilled, better supported at the point of need, and more competitive in their respective marketplaces.
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Delivering on the Promise of eLearning
This white paper considers some of the reasons that institutions and enterprises are turning to eLearning to engage learners with ideas and information. It also gives suggestions for creating digital learning experiences that engage learners.