All Research Sponsored By:Freshpaint
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Healthcare Marketing in the Privacy Era: Embracing the Consumer Mindset
Healthcare marketers compete not just with other providers but with retail giants—where brand preference is built through world-class consumer experiences.An exceptional online experience is critical, but privacy concerns make consumerization challenging. Tune into this webinar to learn more.
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Unlock improved ROI With Full Visibility From Ad Click to Patient Visit
Freshpaint’s Ad Performance beta introduces powerful, privacy-first features designed to elevate your marketing performance. Watch this on-demand webinar to explore how these features can redefine your strategy and help you make smarter, privacy-first decisions with insights into CAC and ROI across service lines.
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2025 State of Payer Marketing Report
Healthcare payers face many challenges in today’s marketing landscape, from managing ad budgets to navigating complex privacy regulations. To better understand these issues, Freshpaint and Becker’s Hospital Review surveyed 100 marketing pros from national and regional payers. Access the report to learn more.
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When Healthcare Privacy & Marketing Performance Collide
Healthcare marketers face shrinking budgets, stricter privacy rules & mounting pressure to deliver. Removing ad trackers like Meta’s pixel solves privacy issues but hurts performance. Access this guide to learn more.
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How Digital Advertising Works in Healthcare Marketing
This eBook is a comprehensive guide that covers how advertising channels impact full-funnel healthcare marketing, what data they capture from websites today, and the limited dataset they need to function.
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Bridging the Gap Between Appointment Data and Ad Campaigns
Unlike ecommerce, where marketers optimize in real time with purchase data, HIPAA and other restrictions make it hard to link marketing to key patient actions like attending an appointment. The result? Guesswork, making it harder to prove ROI, secure investment, and drive growth. Access this e-book to learn more.
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Navigating HIPAA Compliance for Payer Marketing
Healthcare organizations have faced uncertainty since HHS issued guidance on online tracking technologies, leaving marketing, compliance & legal teams questioning what qualifies as PHI & how to handle data shared with non-HIPAA business associates. Access this guide to learn more.
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Unlock Growth Without Compromise
Freshpaint’s Healthcare Privacy Platform ensures your marketing funnel remains fully HIPAA-compliant while driving real healthcare outcomes, like booked and attended appointments. Access this white paper to learn more.
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Hipaa Hazards: Exploring Web Trackers Beyond Google Analytics
Any web tracker that collects health information and personal identifiers puts you at risk of violating HIPAA. And there are a lot of web trackers that collect health information. To help you understand all of these web trackers, and what to do about them, the team over at Freshpaint put together this guide.