All Research Sponsored By:BrightTALK by TechTarget
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Marketing Insights - COVID-19’s Impact on Webinar and Virtual Event Strategies
This summer, BrightTALK surveyed 1,000 marketing professionals across the globe to better understand how strategies have shifted. In this live session, BrightTALK’s Nick Markwith will dig into the data with a special emphasis on webinars and virtual events.
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Content Intelligence - Developing a Data-Driven Content Strategy
In the second episode of the Content Intelligence Series, Nick Markwith will explore how to start developing a data-driven content strategy that produces results from an analytical perspective.
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Creating B2B Engagement, Not Just B2B Content
Join marketing experts as they break down underutilized tactics you can use to improve engagement at all stages of the funnel. From executing an on-demand promo plan to leaning into real-time personalization, you'll walk away with tips and tricks you can implement immediately to broaden your content’s exposure.
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Scaling B2B Demand for Authentic Connections
In this eBook, learn how to effectively reach and convert targets at scale. Download your copy to explore new perspectives and methodologies on how to balance the crucial and competing needs for scale and depth of connections with your audience.
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Pre-Webinar Checklist
From doctors to airline pilots, checklists are crucial to success for even the most skilled professionals. By following these simple best practices you can create a smooth webinar experience that will improve your program success. Download your copy of the “Pre-Webinar Checklist,” to get started.
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Three Steps to Authentic Connections in B2B
In today’s B2B marketplace, buyers no longer fall prey to one-size-fits-all marketing campaigns and pushy sales calls. Authenticity is key—and webinars and videos are key to achieving the human touch. They're also consistently ranked as the top performing content marketing tactics. Explore the 3 steps to authentic connections in B2B here.