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All Research Sponsored By:Freshworks

  • The New CX Mandate

    Open up this white paper to explore insights and predictions from 175 CX leaders about the future of contact centers in retail, including how to manage shopper expectations, understand 2021 priorities and more.

  • Why a Unified CRM is the Key to Sales and Marketing Alignment

    Check out this white paper to unpack the challenges standing in the way of sales and marketing alignment and discover how a new generation of CRM technology is poised to change everything.

  • The Total Economic Impact™ Of Freshdesk

    This study from Forrester examines the potential financial impact of Freshdesk, an online, cloud-based omnichannel customer service platform. Open now to uncover key findings from the study, including challenges, benefits, analysis of costs and more.

  • Rethink Retail with Conversational Commerce

    In this white paper, explore how to rethink retail with conversational commerce, leading to more sales, higher customer satisfaction and better ROI.

  • Stories of CX Transformation

    Explore five inspiring stores of how the UK’s top retailers transformed CX and excelled amid disruption, in this eBook.

  • The Total Economic Impact™ Of Freshserviceon IT Service Management

    This study from Forrester examines the potential ROI organizations may get from adopting Freshservice’s ITSM solution. Open now to discover key findings from the study, including challenges, benefits, an analysis of costs, and more.


    In this Hackett Group’s 2021 study on IT transformation, they uncover that those who are further along in their transformation journeys are more successful in meeting business objectives. However, there are many things that stand in the way of that goal, especially compared to 2020 top IT priorities. Open now to learn more.

  • 7 Scenarios that Mandate a Relook

    With more employees working remotely, how can an ITSM budget provide more value? Open up this e-book to check out 7 scenarios where there are opportunities for flipping the switch on your ITSM strategies and getting value back.

  • Insights & predictions of 1500 customer service leaders

    61% of CX survey respondents reported an increase in overall contact volume—and digital connection is driving this growth. Access this survey to learn how leaders are navigating a changing customer service market, what tools are being turned to as companies address staffing shortfalls, how digital engagement can be improved, and much more.

  • Building a Recession-Proof Contact Center

    Your contact center should be resilient enough to handle anything that comes your way—especially in times of financial downturns. Luckily, this 12-step guide to maximizing contact centers can help you protect existing revenue, optimize costs, and create operational flexibility. Download the guide here to learn more.

  • Mid-Market Grid® for CRM Software

    The Grid® for CRM Software compares the top CRM vendors in the market, voted on by real software users, not analysts. Check out this report to see which products and sellers you should have on your radar as you prepare to make a CRM software investment.

  • Why a Unified CRM is the Key to Sales and Marketing Alignment

    Check out this eBook to unpack the challenges standing in the way of sales and marketing alignment and discover how a new generation of technology is poised to change everything.

  • To Optimize Marketing/Sales Alignment, Focus First on the Buyers’ Journey

    Download this white paper, which features research from Forrester, on their Go-To-Customer (GTC) Strategy for aligning marketing and sales, and how it can help you deliver a more connected customer experience

  • Companies with Happy Sales Teams Experience Better Business Outcomes

    Many executives say they’re dedicated to fostering a sales team that is high-performing and productive. It’s less common to hear about companies striving for a more abstract metric, like a happy sales team. Download this research paper to learn about happiness as a metric, and how it can help you predict sales team performance.

  • The State of Sales and Marketing Alignment in 2021

    Regardless of the technological advancements in recent years, one challenge has persisted: The alignment of sales and marketing teams—or lack thereof. To get a closer look at this notoriously frustrating issue, Freshworks conducted a survey of over 1,200 go-to-market leaders from around the world. Download your copy to review key findings.

  • Effective Sales Operations: Are We There Yet?

    In an effort to improve customer relationships, businesses have invested in Software-as-a-Service (SaaS) CRM solutions. Freshworks commissioned Forrester Consulting to evaluate the current state of mid-market to large organizations’ SaaS CRM adoption, challenges faced, and future CRM needs. Explore their findings here.

  • Magic Quadrant for IT Service Management Tools

    This Magic Quadrant report from Gartner uncovers vendors in the enterprise ITSM markets that can help organizations build up their current and future IT roadmaps.

  • Wake Forest University Leverages the “Forest Plan” of Freshworks to Enhance Campus Service Delivery

    Access this case study to discover the benefits that Freshservice provided Wake Forest University and learn about the future of Freshworks in its ecosystem.

  • Klarna Wows its 80M Customers with Instant Responses and Rapid Resolutions with Freshchat

    Fintech company, Klarna, has a lot of ground to cover, and its legacy chat solution just couldn’t keep up. After searching for a new solution, Klarna decided to implement Freshchat by Freshworks. Learn about their experience working with Freschat, and the benefits they’ve achieved since partnering in this case study.

  • Pearson Refurbishes Their Customer Service and Boosts Email Support with Freshdesk

    Publishing company, Pearson Netherlands, had predominantly been using email to respond to customer queries. But as they grew, they realized they needed to implement a new support solution, like Freshdesk by Freshworks. Learn about their experience using Freshdesk in this case study.

  • Freshdesk Helped Bridgestone Set Up an Intuitive Helpdesk

    Jump into this case study to learn how Bridgestone, the world’s largest tire production and distribution company, adopted a customer service helpdesk tool to integrate disparate lines of communication, ease the role of service agents, and increase productivity.

  • The surprising links between sales happiness, performance and technology

    A recent study underwritten by Freshworks and Harvard Business Review Analytic Services found that the sales executives who rate their workforces as “Very Happy” also report the highest annual sales growth over the last 2 years. Explore more results from their research and happiness’ true effect on sales team performance in this white paper.

  • How to deliver a Service Catalog that your customers will “actually” use

    Jump inside this white paper to uncover best practices on how to design, develop, implement, and drive adoption of a service catalog that your internal customers and employees will actually use.

  • Freshworks Named in Gartner's 2019 Magic Quadrant for Sales Force Automation

    Freshsales, a cloud-based sales CRM software, was recently recognized in the Gartner Magic Quadrant for Sales Force Automtion. Learn about the next generation of CRM—read more about Freshsales here.

  • Education CRM Software

    To nurture interested students visiting your website, your team needs a CRM made specifically for education to engage and encourage the student as much as possible. Learn how Freshsales, an education CRM, unites platforms, sales cycles, and students alike in this article.

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