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  • Use Every Bit of Data to Delight Your Customers Every Time With Treasure Data Enterprise Customer Data Platform (CDP)

    Becoming a “customer-centric” organization requires harnessing customer data responsibly from every source. But many companies struggle to unify the myriad data sources without a customer data platform. Explore this white paper to discover how Treasure Data can turn every bit of customer data into fuel to deliver personalized CX every time.

  • The Forrester Wave™: Customer Analytics Technologies, Q3 2020

    As customer analytics models become commoditized, CI professionals are seeking providers that optimize decisions at a customer level and cater to a wide range of enterprise users. To generate visibility in this vendor landscape, Forrester researched 11 providers’ current offerings, strategy, and market presence. Download the report to learn more.

  • Powering Privacy Compliance with a Customer Data Platform

    Building a strong tech foundation is essential to avoid regulatory penalties and to create the customer trust needed for long-term success. Customer data platforms (CDPs) can play a central role in moving your company towards a complete solution. Access this data sheet to learn more and discover how Treasure Data CDP can help.

  • Treasure Data Enterprise Customer Data Platform

    Becoming a “customer-centric” organization requires harnessing customer data responsibly from every source. But many companies struggle to unify the myriad data sources without a customer data platform. Explore this solution overview to discover how Treasure Data can turn every bit of customer data into fuel to deliver personalized CX every time.

  • The Forrester Wave™: Real-Time Interaction Management, Q4 2020

    In the race to personalize customer interactions at scale, vendors that implement real-time interaction management (RTIM) systems will have the upper hand, but B2C marketing professionals often find the diverse market landscape overwhelming. Explore this report to discover how the top 13 providers measure up and select the right one for your needs.

  • CUSTOMER EXPERIENCE (CX) TRENDS & INSIGHTS

    CMOs agree that great CX is the key to remaining competitive in 2021. This requires that organizations connect physical and digital customer experiences through sophisticated journey design and seamless omnichannel execution. Explore this report to access survey results, recommendations, and more to best inform your CX strategies in 2021.

  • 6 Steps to Ensure CDP RFP Success

    Access this step-by-step guide to learn about the 6 key stages to creating an RFP for a Customer Data Platform and ensuring your plan runs as smoothly as possible.

  • AB InBev Brings People & Data Together to Make Great Marketing Happen

    Global beer company AB InBev struggled to unify and secure their data management strategies that spanned across 40+ countries and 500+ brands. To break down data silos and better inform their marketing strategy, they partnered with Treasure Data to implement a CDP interface. Explore this case study to learn how CDPs help you deliver great CX.

  • The Best Martech Stack How to Achieve Optimize and Future-proof it

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  • Where CDP Fits in Your Tech Stack

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  • CDP Demo: Connecting web, mobile, in-store and contact center experiences for retail

    See how the Treasure Data CDP helps retailers deliver seamless, personalized experiences across ecommerce website, mobile app, store and contact center in this brief demo.

  • 6 Steps to Ensure CDP RFP Success

    In this paper, explore the six steps to ensure CDP RFP success, as well as use cases, best practices, and more.

  • The Data-Driven Marketer’s Guide to Data Enrichment

    In this paper, take a deep dive into the world of data enrichment, covering what it is, key considerations, processes and more.

  • CDP vs DMP

    Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) are often confused with each other, but they are not the same. Open up this white paper to take a deep dive into the differences between CDP and DMP.

  • The Complete Guide to Customer Data Platforms

    To effectively personalize customer experiences, there’s a long, complicated process of collecting, unifying, storing, and analyzing customer data across teams and multiple channels. Customer data platforms (CDPs) can centralize this process and improve customer satisfaction. Explore this comprehensive guide to answer CDP FAQs and more.

  • Retail and Consumer Industry Innovation in 2021

    After major pandemic era innovations, digital customer interactions are expected to increase by 40% in 2021, and retailers will need to enact swift, well-planned digital transformations to meet modern demands. Explore this report to learn what innovations from 2020 are here to stay.

  • THE 6-STEP GUIDE TO CONSUMER ENGAGEMENT IN THE NEW RETAIL ECONOMY

    At first, Customer Data Platforms (CDPs) can seem confusing: people see different capabilities and come away without understanding how they fit together. Download this eBook to learn about CDPs and where they could fit within your tech stack.

  • Where CDP Fits In Your Tech Stack

    At first, Customer Data Platforms (CDPs) can seem confusing: people see different capabilities and come away without understanding how they fit together. Download this eBook to learn about CDPs and where they could fit within your tech stack.

  • Preparing for a Future Without Third-Party Cookies & IDFA

    As the ad industry continues to shift away from third-party cookies, advertisers and partners are left wondering how to best move forward with authenticating and targeting audiences. To learn more, Advertiser Perceptions surveyed over 100 US marketers and agencies to uncover their plans. Open now for key insights from the study, all by the numbers.

  • CDP Deployment:Lessons from the Field

    The CDP Institute recently asked veteran customer data platform (CDP) users and consultants to share their hard-earned knowledge about what does – and doesn’t – work in the field. Open up this white paper to explore some key lessons learned from this study, as well as best practices and steps to selecting your own CDP.

  • The State of CDPs: Data Unification, Activation & Compliance

    In the last few years, Customer Data Platforms (CDPs) have become an increasingly hot topic. But do these solutions actually deliver on their promises? To find out, Treasure Data partnered with Advertiser Perceptions to gauge the success enterprise marketers are having using a CDP. Download the report to review the key findings.

  • Why Big Data in the Cloud?

    This resource explores the value of big data in the cloud. Read on to discover use cases, potential challenges, key technologies, and more.

  • Cloud Integration and Big Data: Expert Best Practices and Emerging Trends

    In this expert e-guide, senior vice president at Cloud Technology Partners and cloud computing thought leader, David Linthicum, discusses three key topics: integration, the cloud and "big data." The discussion ranges from cloud integration to security issues in the cloud and the workings of Hadoop.

  • Treasure Data Service: The first cloud service for the entire data pipeline

    This brief resource introduces the first cloud service for the entire data pipeline. Inside, learn how this strategy can help you acquire, store, and analyze customer information and big data.

  • Power Up Your Gaming Analytics in Days

    This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.

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