All Research Sponsored By:TechTarget
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The Demise of Dead-End Demand
Tune in to this webinar, featuring expert insights from Demand Gen Report’s Andrew Gaffney and TechTarget CMO John Steinert, to explore how the best sources of purchase intent data are combining with more intelligent approaches to help B2B marketing & sales teams.
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Embracing your Customer’s Uniqueness to Win in ABM and ABX
Tune in to this TechTarget webinar for a close look at how to attract more new buyers and bind existing customers through a focus on customer centricity that goes far beyond modeled personas.
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Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends
Tune in to this webinar to explore the latest research on where your IT buyers plan to invest for 2022 and why.
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Secrets from 100,000 Demand Gen Campaigns Presentation-EMEA
Tap into TechTarget's insights on creating highly engaging content in this e-book, and take a dive into the secrets gleaned from over 100,000 demand gen campaigns.
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Using Programmatic Webinars to Achieve Better ABM Engagement
Explore in this e-book why teams struggle with the shifts ABM requires of them, and discover a methodology by which they can drive substantive success with thoughtful, programmatic implementation of webinar series.
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Secrets from 100,000 Demand Gen Campaigns eBook
Tap into TechTarget's insights on creating highly engaging content in this e-book, and take a dive into the secrets gleaned from over 100,000 demand gen campaigns.
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Warm Up Your Winners
Take a look at this infographic to learn how—using real purchase intent data—teams can develop a more effective email nurturing strategy that engages prospects better by connecting the topics relevant to them and the solutions you sell.
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How Citrix Leverages Intent & Multi-Layered Engagement to Innovate in Its ABM Programs
In this e-book, global digital workspace leader Citrix shares how it is winning with strategies that identify, influence and deliver opportunities from existing and net-new ABM accounts. Download your copy to learn more.
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USING INTENT DATA TO POWER MORE FULLY INTEGRATED ABM
82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.
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Is Bad Outreach Killing Your Business?
While there are now more total touches across a buyer’s journey, there’s also been a reduction in the time available for meaningful sales interaction. In this infographic, explore how—by acknowledging the problem and implementing real intent data—your high-velocity teams can eliminate bad touches and realize the benefits of more relevant outreach.
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The Frightening Realities of Your SDR Program ... and What to Do About Them
To compete for pipeline in their markets, companies have had to add more and more SDRs to their prospecting program. This e-book, The Frightening Realities of Your SDR Program ... and What to Do About Them, explores recent research that highlights key failures and how to go about solving them. Download your copy to get started.
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Customer-Centric Growth in a Shapeshifting Cybersecurity Market
Cybersecurity vendors that have found success while weathering the many changes occurring across the landscape have one thing in common: they put their customers at the center of everything they do. Download this e-book to gain insights to help you take advantage of the market.
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Password Security Guidelines
In this expert guide to Password Security Guidelines, learn how you can keep your enterprise safe by improving your password policies today. We ask you to participate in our Security Market Research Program to receive a free download of the guide.
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Implementing a Zero-Trust Approach to Network Security
Implementing zero trust requires creating detailed policies and devising certain "hoops" through which those wanting access to critical infrastructure must jump. Not an easy task. Luckily, searchSecurity is here to help. Participate in our IAM research program for access to our guide, Implementing a Zero-Trust Approach to Network Security.
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Is Bad Outreach Killing Your Business?
There are many ways an opportunity can go sour—in some cases it’s out of Sales’ hands. But other times, it’s caused at least partly by bad interaction. Buyers identified 6 behaviors that are “immediate killers”. Discover the 6 here.
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Resource Library
Join Jon Brown, VP & Publisher of Market Insights at TechTarget, as he explores how AI, automation, hybrid cloud, remote work, edge computing, and enhanced security impact systems management solutions buyers—and how they’re responding. Tune in to the conversation here.
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Bridging the Engagement Gap for Sales
When it comes to identifying and unifying buyers, tech sellers face an uphill battle. The recent acceleration of virtual selling has only amplified their pain. Read on to learn how Sales and Marketing organizations can better identify and bring buying teams together so sellers can more effectively engage their target accounts.
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The B2B Buyer Persona Framework
In this B2B Buyer Persona Framework, explore how B2B buyers differ from B2C personas, B2B functional and emotive attributes, and much more. Save the exclusive Forrester framework here.
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Delivering On The Promise Of Intent
The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. Now, companies are trying purchase intent data but are unsure of how to adjust or optimize effectively to deliver better results faster. Watch this webinar to learn how to address these challenges head-on.
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Introducing The Insights-Driven Targeting Spectrum
In this report, explore the Forrester Insights-Driven Targeting Spectrum, gain a comprehensive view of 6 sequential capabilities to more effectively target buyers, and discover the best guidelines to ensure evolving levels of data maturity.
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Assigning Buying Groups Using Standard Functionality In Sales Force Automation Systems
B2B technologies and processes should reflect how B2B buyers buy — as buying groups. In this brief, discover how organizations can operationalize buying groups using currently available sales force automation (SFA) system functionality.
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Security in the supply chain: Lessons learned from SolarWinds
Explore some of the key lessons we've learned from SolarWinds, and tips for applying them to your supply chain, in our expert guide—which you can download after a brief survey.
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Account-Based Selling: A Foundation
In this brief, explore the concept of account-based selling in the B2B market, and learn how to define the conditions that must be in place to realize the desired return on effort and investment. Download the brief here to start learning.
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2021 DevOps Pulse Survey Results
This short webinar is designed to offer practical insights to tech vendor marketing and sales professionals on the state of global DevOps adoption across today’s enterprise organizations. Tune in here.
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Buying Group Service-Level Agreements 101: Defining What To Pass Between Revenue Engine Teams
In this exclusive Forrester report, explore the importance of standardizing service-level agreements (SLAs).