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CRM Research

  • Your Guide to Building Customer Loyalty with Analytics

    Sponsored by: SAS

    Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.

  • 7 Case Studies: How Leading Brands Win at Paid Search

    Sponsored by: [24]7

    Across strategies and success metrics, tests confirm the benefits of high-frequency predictive search bidding – an overwhelming majority of today's consumer online experiences begin with a search engine. Find 7 case studies of companies across industries, and learn how they each harnessed paid search bidding to outmaneuver the competition.

  • The Business Impact of Artificial Intelligence (AI)

    Sponsored by: [24]7

    According to recent Forrester Research, robots will take 24.7 million jobs by 2027, but create 14.9 million new jobs in the same period. No doubt that artificial intelligence (AI) will impact jobs globally more than any other technology in our lifetime – so what should we do about it? Learn how AI will impact your business.

  • How to Measure Marketing Success with Call-Tracking Software

    Sponsored by: Twilio

    Foundations Recovery Network, a US-based rehab network, needed to know if they were getting their money's worth advertising on Google – more imperative due to the high online competition in the substance abuse recovery field. Learn how they leveraged new call-tracking software to understand if their marketing strategy was worth it.

  • The Evolution To Real-Time Customer Experience: Optimize Customer Experience With CX Data Platforms

    Sponsored by: DataStax

    According to Forrester Research, 89% of companies are investing in tools and technology to improve their CX initiatives. In this Forrester report, discover how and why CX data platforms are imperative in the customer-oriented landscape of today, and get tips on how to use this technology to optimize your customer experience.

  • The Retailer's Blueprint For Success: Enabling Great Customer Experiences

    Sponsored by: NetSuite

    Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.

  • Moving Beyond Loyalty Pricing, Personalization And The Modern Customer

    Sponsored by: NetSuite

    Retailers might be reluctant to admit that they have been drawn into price wars, but recent research confirms that this trend is putting retailers in a race to the bottom line. How to encourage full-price sales instead? This report examines consumer sentiment, retailer best practices, and system requirements for maximizing sales and loyalty.

  • Computer Weekly:Global Ransomware Attack Could Be a Security Wake-Up Call

    Sponsored by: ComputerWeekly.com

    In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.

  • Social Impact, Accelerated: How Your Nonprofit's Back Office Can Change The World

    Sponsored by: NetSuite

    For most organizations, having a system that runs their business properly is essential for success. For nonprofit organizations, it's even more crucial. Inside, learn how nonprofits can use NetSuite, a cloud ERP and CEM technology, to tackle challenges including the "starvation cycle," properly handling donations and partnerships, and more.

  • Beyond the Cubicle: Life in the Digital Workspace

    Sponsored by: Citrix

    Virtual work is having a meaningful impact on the way employees do their jobs and deliver value to their organizations. With a secure, integrated digital workspace, IT can help organizations provide better customer service, securely accommodate contract and mobile workers, and drive a competitive advantage. Download the eBook to earn more.

  • Digital Commerce: 21-Vendor Comparison

    Sponsored by: Salesforce

    The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.

  • B2C Commercial Suite 13-Vendor Analysis and Comparison

    Sponsored by: Salesforce

    Inside this Forrester Research Report, discover the 13 most significant B2C commercial suite vendors and how they've been scored to see how each measures up to help eBusiness and channel strategy professionals make the right choice.

  • The 7 Types of Sales Representatives & Which Performs Best

    Sponsored by: LogMeIn, Inc.

    What are the qualities of a successful customer representative? In this short research report summary, discover the 7 different profiles of reps, and learn which profile is most likely to be hired, and which has been identified as the best performer.

  • Economy Drives New CRM Opportunities

    Sponsored by: Conga

    Companies are missing out on CRM opportunities. Learn how to make the most of your CRM investment by equipping it with right analytics and notifications to troubleshoot issues and make customer-support more nimble.

  • Digital Transformation in Sales: Evolving the Art of Customer Engagement

    Sponsored by: Microsoft

    This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.

  • Legal services Marketplace Relies on Call Tracking to Demonstrate ROI for Lawyers

    Sponsored by: Twilio

    Learn how Avvo implemented trackable numbers with Twilio to satisfy customers, increase conversion rates, deliver metrics, give business a boost.

  • Tackling the Disrupted Customer Journey: A Customer 360 View for Financial Institutions

    Sponsored by: DataStax

    Why do 63% of customers feel their banks don't understand their needs when 70% of banking executives claim customer centricity to be highly important? Access this report to get a 360 degree view of the disrupted customer journey, and learn how to close the customer expectancy gap.

  • eBook: How to Keep Pace with the Modern Customer with Your Contact Center

    Sponsored by: Genesys

    Your customer's expectations are higher than ever – which also means that it's important to know what is holding your contact center back. Learn how to stay ahead of the curve with a contact center capable of delivering a fast, seamless customer experience.

  • Digital Marketing Hubs: Vendor Comparison Report

    Sponsored by: Cxense

    Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time. In this Gartner Research report, learn about digital marketing hubs.

  • CX Technology Shaping Business Brand Images: Learn How to Stay Ahead of Change

    Sponsored by: Comarch

    How is new technology shaping brand image and influencing customer purchase decisions? This question is outstanding in every business's mind in recent years. Learn which CX technologies have the biggest impact on retailers, and discover how to embrace the changes for better customer loyalty.

  • Why Your Business Needs a Personalization Strategy

    Sponsored by: Cxense

    Return customers are an asset for your company, providing quality, actionable data for you and your marketing department. Learn more about how you can leverage web personalization in your web apps and website design to provide an enticing customer experience that will keep your customers coming back.

  • Be a Marketing Hero

    Sponsored by: Cxense

    If you don't provide a personalized experience, somebody else will – and that's where your customers will keep going back to. Learn more about how you can leverage web app and website personalization in your own company and start keeping your customers.

  • Samsung Displays Build Retail Brand and Customer Awareness Inside and Out

    Sponsored by: TechData - Samsung

    This case study explores how Maverik partnered with Samsung and RevelTV, a digital signage integrator, to design and deploy an integrated digital signage program with high-brightness, commercial-grade visual displays. Learn how to increase customer engagement with customizable digital displays that enhance marketing strategies.

  • How to Create Compelling CX with Online Personalization

    Sponsored by: Cxense

    In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.

  • How to Increase Your Conversion Rates with Website and App Personalization

    Sponsored by: Cxense

    Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.

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