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CRM Research

  • WCM's New Role: Targeted Customer Experience

    Sponsored by: Sitecore

    Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.

  • 7 Steps for Delivering Next-Generation Digital Customer Service

    Sponsored by: Genesys

    In this white paper, explore 7 steps to meet your customer's needs by designing a cross-channel CRM experience that is personalized, context-based, and low effort. Learn the benefits of designing a consistent CEM experience, personalizing that experience with contextual information, employing behavioral analytics and more.

  • Transforming Customer Experience In The Digital World

    Sponsored by: Genesys

    The proliferation of communications channels have made it increasingly difficult to provide an efficient CRM program. In this white paper, discover the benefits of integrating communications technologies to foster a consistent customer relations brand, while compiling a complete customer history to provide a unified view of the customer.

  • When Content Meets Commerce: How to Make it a Perfect Relationship

    Sponsored by: Sitecore

    This white paper examines the biggest obstacles to uniting web content management (WCM), marketing, and online commerce systems. Uncover the 3 secrets to success when it comes to transforming the digital customer experience.

  • Online Commerce: Plotting a Course to Personalization

    Sponsored by: Sitecore

    This report investigates the current state of online commerce, paying particular attention to issues like web content management (WCM) and architecting a continuous customer journey. Uncover the report's key findings about WCM, e-commerce, and more in order to improve your ability to deliver personalized, differentiated customer experiences.

  • Provide Top Customer Experiences with Faster Customer Care

    Sponsored by: Zendesk

    Constellation Research has compiled extensive research and in-depth interviews of businesses that have implemented agile customer care strategies. Discover what analysts have revealed to work for real organizations.

  • Macy's Directs Millennial Traffic with API-led Mobile Development

    Sponsored by: TIBCO Software Inc.

    This case study examines how Macy's optimized their mobile app to improve the customer experience. Find out how they increased market share and awareness by creating targeted mobile features for the millennial demographic with an API-led strategy.

  • Building a Digital Sales Team

    Sponsored by: Oracle Corporation UK Ltd

    Cloud-based applications empower sales teams with abilities and customizable options of which predecessors could only dream. Access this white paper to learn how sales teams are going to be transforming in the next few years and how to position your team to best handle it.

  • API and Traffic Management: How Bazaarvoice Drove Brand Engagement

    Sponsored by: TIBCO Software Inc.

    Explore the API-led approach Bazaarvoice implemented, leveraging client side Javascript and mobile apps. Discover how this API grew richer and expanded, leading them to rely on an API management platform to unlock increased scalability, improve customer relationships, create new opportunities for innovation, and more.

  • 7 Ways to Improve Inventory Management

    Sponsored by: Sage (UK) Limited

    Inventory management is mission critical. Ensuring adequate stock levels without tying up excessive capital in stock might sound easy. But with supplier outages, manufacturing hold-ups, poor sales forecasting and other potential problems, it can be a challenge. Explore 7 ways you can improve inventory management by using business management tools.

  • APIs and Mobile: Creating an Integrated Physical-Digital Consumer Experience

    Sponsored by: TIBCO Software Inc.

    Learn how retailers are leveraging APIs to improve mobile strategies and enhance consumer engagement. Discover how APIs make your digital assets consumable in any sort of app across a variety of platforms, allowing you to improve customer experiences without sacrificing security for sensitive data.

  • Focus: ERP in the cloud

    Sponsored by: ComputerWeekly.com

    In this guide we reflect on 50 years of business software followed by a look to the future as we explore the evolution from on-premise to cloud systems; analysing Oracle's claim for Infrastructure as a Service (IaaS) business to the proliferation of cloud integrations.

  • Redefine the Partner Experience With New PRM Technology

    Sponsored by: Webinfinity

    Learn to change how you think about partner relationship management (PRM) and start focusing on improving digital experiences across a diverse group of systems and content sources. Inside, discover the big problems facing current PRM programs, and 5 key benefits of new PRM technology.

  • Search-Driven BI for a Customer-Centric Business World

    Sponsored by: CA Technologies

    In this expert e-guide, we explore how to tackle the challenges of implementing self-service and leveraging big data for advanced analytics. Inside, learn about a search-driven BI approach that enables faster, more data-driven decision-making with smart, highly automated and easy-to-use analytics tools.

  • Advanced Process Automation: Setting New Standards of Service in the Contact Center

    Sponsored by: NICE Systems, Inc

    Explore 5 key benefits of robotic automation in the contact center, discover how 6 industries have already benefitted from reduced delays, lower operating costs, and fewer mistakes.

  • Ten Steps to Reap the Rewards of Chat Support

    Sponsored by: Bomgar Corp.

    Chat is proven to be customer and budget friendly, so why are organizations waiting to pull the trigger? Access this infographic to explore the 10 steps to reaping the full benefits of chat support. Learn how to handle implementation problems to launch and gain value from your chat support channel.

  • Best Practices for Leveraging Online Meeting Technology

    Sponsored by: Cisco Systems, Inc.

    With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.

  • How to Conquer Distribution and Inventory Management Challenges

    Sponsored by: Sage Software

    Getting a comprehensive view of business processes, integrating new technology with legacy systems, and leveraging automation are all essential parts of modern ERP and inventory management. Discover a simplified approach to distribution and inventory management that leverages mobile, CRM, real-time analytics, and more.

  • Effective Mobile Customer Engagement Report 2016

    Sponsored by: BoldChat - LogMeIn

    85% of consumers are unlikely to do repeat business with a brand following a bad mobile experience. Access this report to learn why you need to treat your mobile experience as more than an extension of your current customer engagement strategy and how to effectively manage your mobile engagement.

  • Accenture and Salesforce

    Sponsored by: Accenture

    Learn to provide non-stop performance to your customers by enhancing your relationship management software. Specifically, how to improve an implementation of Salesforce by customizing your deployment.

  • 5 Ways To Improve Your Customer Experience This Holiday Season

    Sponsored by: BoldChat - LogMeIn

    Online shoppers have high expectations, and 82% of consumers have stopped doing business with a brand after just one bad experience. Access this e-book to gain 5 tips on bolstering your customer engagement strategy during this year's holiday season.

  • How A Good Sales Strategy Can Convert Prospects Into Customers

    Sponsored by: Oracle Corporation UK Ltd

    Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

  • Delivering Analytically Injected Digital Personalization for Online and Offline Data

    Sponsored by: SAS

    This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.

  • Sales Performance Management: Vendor Comparison

    Sponsored by: Oracle Corporation UK Ltd

    The SPM market saw a 10% growth in 2015 and is expected to continue in this trend. Software spending alone is expected to grow from $715 million to $1.54 billion in 2019. This expert vendor comparison takes an in-depth look at the SPM market, current trends, and provides analysis and comparison of the top 13 SPM vendors.

  • Enhanced Client Onboarding for Wealth Management

    Sponsored by: Accenture

    This paper examines an accelerator for wealth management and Salesforce Financial Services Cloud, exploring how these technologies can help your company succeed in the face of digital disruption. Discover how these tools can boost CRM management, collaboration, analytics, and client onboarding.

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