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CRM Research

  • Transforming Workforce Technology is the Key to Improving Customer Experience

    Sponsored by: Dell and Microsoft

    This Forrester report explores how to leverage employee-facing technologies to improve customer experiences. Uncover key findings about workforce experiences across Asia Pacific and Japan (APJ) to learn how everything from legacy apps to mobile and SaaS impact the employee experience.

  • The Total Economic Impact of Using Zendesk for CRM

    Sponsored by: Zendesk

    In this research report by Forrester Consulting, learn about the potential ROI and total economic impact that your organization may realize by implementing Zendesk's customer support tools to improve the handling of customer interactions.

  • Predictions for CRM Customer Service & Support

    Sponsored by: Zendesk

    According to Gartner, 50% of agent interactions will be influenced by real-time analytics. The future of customer service is evolving – and you'll need to keep up. In this Gartner report snapshot, learn what technology will play a key role in the future of great customer service, 3 report findings, and 3 recommendations for you to consider.

  • ABM Grand Slam Summer Webinar Series

    Sponsored by: TechTarget

    In this 6-part webinar series, we take a closer look at each of the 6 steps of the ABM process, so you can tweak one, two or all six steps in your approach.

  • Moneyball: Using Advanced Account Insights for Effective ABM Activation

    Sponsored by: TechTarget

    Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.

  • How Market Leaders are Delivering Exceptional Customer Experiences by Mobilizing Legacy Apps

    Sponsored by: Capriza

    This white paper explores how to reach customers and engage them with fast, mobile, immediate apps and transactions. Learn how to mobilize your existing apps and legacy systems by finding out how innovative companies like Target and DirecTV rapidly created unique mobile apps for their businesses with little to no code.

  • Mobile is a Secret Weapon for Lubrizol's Digital Transformation

    Sponsored by: Capriza

    This webcast explores how Lubrizol – a leading provider of specialty chemicals – found a way to take even complex legacy apps like those for ERP and CRM mobile. Discover how they enabled their development teams to mobilize critical apps like SAP and build native micro apps fast with a simple UI.

  • Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage

    Sponsored by: TechData - LG

    Read on to learn how digital signs are improving the customer experience by communicating with customers' mobile devices, creating sharper displays with pixel-by-pixel control, improve customer interaction near products, and much more.

  • Supporting Retail In The Age Of The Connected Consumer

    Sponsored by: Getronics

    Advancing technologies are giving customers more power than ever, leading the age of the "connected customer." So how do you turn these technologies into support for the retail industry? Access this brochure for 6 keys to retail technology success, as well as testimony from businesses that have put this tech to the test.

  • Accelerate App Development with a Lifecycle of Service and Support

    Sponsored by: Getronics

    When it comes to managing apps, every organization has the same goals: to drive down cost and complexity, to stop paying for licenses that are never used, to accelerate the provision of new apps without compromising security, etc. Discover how app services help you engineer new apps, re-platform for mobile, and more.

  • How Teams Can Simplify Collaboration to Increase Productivity

    Sponsored by: Salesforce.com

    Explore how to update inefficient collaboration for the faster-paced, modern workplace. Learn how to take teams out of their siloes and close productivity gaps with a unified, cloud-based platform that consolidates collaboration and CRM tools for both desktop and mobile.

  • Population Health Management: A Look at Essential Tools

    Sponsored by: Salesforce.com

    With population health management tools, one size does not fit all. That's why it's important to include a mix of technologies, including HIEs, CRM, and data analytics. In this e-guide, Jitendra Barmecha, senior vice president and CIO at St. Barnabas Health System, explains how his organization benefits from this technology mix.

  • 5 Must Do's to Shift to Modern Commerce Now

    Sponsored by: Pros Inc.

    Today's B2B buyers are all about self-service. But there are steps you must take in order to ensure a smooth transition to modern commerce. In this infographic, learn the 5 must-do's to shift to modern commerce.

  • Find The Right Global Digital Marketing Agency

    Sponsored by: IBM

    As traditional agencies, consulting firms and system integrators add capabilities and compete head-to-head for brand engagements, marketing leaders gain manifold options within the global digital marketing agency ecosystem. Start your agency search with these Gartner insights.

  • Workforce Transformation Strategy: A Spotlight On India

    Sponsored by: Dell India

    Access this Forrester Research Report, which surveyed 61 IT decision makers in India on the major workforce transformation trends they saw throughout 2016

  • Keeping Up With Modern Commerce: Ensure Your CRM Is Up-To-Task

    Sponsored by: Pros Inc.

    With modern commerce, it's more vital than ever for businesses to meet changing B2B buying expectations, and continue to keep up their customer relationship to attain growth goals and remain viable. Uncover more about modern commerce, including how it's defined, why business leaders should pay attention, and what it entails.

  • Omnichannel Strategies and APIs: Redefine Your Customer Relationships

    Sponsored by: MuleSoft

    New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.

  • Infographic: Transforming Workforce Technology Is the Key to Improving Customer Experience

    Sponsored by: Dell India

    Forrester Research experts investigate the drivers, challenges, and outcomes of organizations as regards their workforce transformation and employee technology use. Additionally, see how a design-driven, mobile workforce technology strategy will help you reduce HR costs and increase productivity.

  • Transforming Workforce Technology Is The Key To Improving Customer Experience

    Sponsored by: Dell India

    This Forrester report examines how employee experience, customer experience, and revenue growth are inextricably linked. Read on to leverage employee-facing technologies to improve customer experiences, evaluate the impact of legacy apps on employees, and provide infrastructure support for mobile and SaaS.

  • The Public Sector Guide to Social Media Strategy and Policy

    Sponsored by: Smarsh

    This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.

  • Call Center Vendor Technology: Comparison Report

    Sponsored by: Genesys

    Contact center vendors are expanding to deliver omnichannel technology and enhance cloud delivery capabilities. In this vendor comparison report, learn how to evaluate different vendors' technology offerings, and their ability to deliver in relevant regions worldwide.

  • 3 Ways Your Service Desk Can Increase Business Trust with Agile

    Sponsored by: Cherwell

    Service desks are losing their good reputation, being seen as slow and unhelpful. Read on to learn about the three keys to building business trust with your service desk utilizing Agile methodology.

  • Datasheet: SAP Hybris Commerce Cloud

    Sponsored by: SAP Hybris

    Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.

  • Product Demo: Quip – Cloud-Based Content Collaboration Platform

    Sponsored by: Salesforce.com

    To make better decisions for your customers and clientele, you need a platform that opens the doors to collaboration. In this product demo, learn about Quip by Salesforce – a cloud-based living content, CRM and collaboration tool.

  • Digital Trends Reshaping the Buying Experience

    Sponsored by: SAP Hybris

    Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.

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