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Sales and Marketing Software Research

  • Three Key Steps to B2B Marketing Optimization

    Sponsored by: Marketo

    In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

  • Realizing Rapid ROI Through Mobility

    Sponsored by: BlackBerry

    Companies are reaping the benefits from mobile CRM, field service and sales force automation processes with the latest Research In Motion (RIM) offerings. Read this white paper to learn more!

  • Force.com Cloud Platform Drives Huge Time to Market and Cost Savings

    Sponsored by: Salesforce.com

    IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.

  • Which Off-line CRM solution for Field Force?

    Sponsored by: Wipro

    This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.

  • Creating Sales Opportunities with Lead Scoring

    Sponsored by: Genius.com

    Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

  • Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis

    Sponsored by: TIBCO Spotfire Division

    This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

  • Introduction to Microsoft Dynamics CRM Online

    Sponsored by: Microsoft

    This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.

  • Grow Your Business with Microsoft Dynamics CRM

    Sponsored by: Microsoft

    View this webcast to see how that Microsoft Dynamics CRM 4.0 gives you the capability to easily create and maintain a clear view of customers from first contact through purchase and post sales.

  • Sales 2.0: Tap Into Social Media to Drive Enterprise Sales Results

    Sponsored by: InsideView

    Read this paper to learn how Sales 2.0 technology helps sales identify the right opportunities at the right time and determine the right people to contact. Also learn how this unique approach enables sales and marketing collaboration to drive productivity and close more deals in this increasingly connected world.

  • Web 2.0 at Work: Departmental Use Cases

    Sponsored by: Oracle Corporation

    With the introduction of Web 2.0 technologies into your enterprise, you can greatly increase the value of your company's most important assets. Leading companies are harnessing Web 2.0 technologies and applying them to build their next-generation workplaces.

  • Sales Prospector Demo

    Sponsored by: Oracle Corporation

    View this three-minute demo to learn how Oracle's Social CRM application, Sales Prospector, helps increase a salesperson's effectiveness by providing relevant information about existing and potential customers.

  • Top 5 Best Practices for Creating Effective Campaign Dashboards

    Sponsored by: Tableau Software

    We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

  • Ten Tips for Effective Lead Management

    Sponsored by: Marketo

    Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

  • Siebel CRM On Demand: Best Practices for Pipeline Management

    Sponsored by: Oracle Corporation

    This white paper discusses common factors that impact the ability to effectively manage the sales pipeline and details processes and best practices that can help companies overcome sales challenges and establish a critical competitive advantage.

  • Why CRM? The Business Case for Customer Relationship Management

    Sponsored by: Oracle Corporation

    Organizations are adopting CRM solutions because they understand that having the technology to execute a customer-centric strategy is a business imperative. Learn the strategic value of CRM -- increased revenue, productivity, and customer satisfaction.

  • Attain True Market Leadership in a Customer-Driven Age

    Sponsored by: Oracle Corporation

    In today's demanding business environment you either lead or you fall behind. So what defines leadership in an environment where business models shift all the time and CEOs have 90 days to please shareholders or face their wrath?

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