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CPQ - Get More From Your Reps and Your CRM Investment

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A Computer Weekly e-Guide to CRM

We take a look at the fundamental do’s and don’ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

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    A global cloud data management company was seeking to provide its clients with the most reliable and efficient solution possible to meet their dynamic needs. However, to achieve this goal, the organization needed to implement much higher test automation coverage and required assistance in developing an automation framework.

    In this case study, you’ll learn why the company decided to partner with Qualitest, who helped them by automating the test scripts around all tracks and providing maximum coverage, thereby enabling faster testing and deployment. Read on to discover the potential of automation for your organization.

  • A Computer Weekly Buyer's Guide to Customer Experience

    Today, CRM is data-intensive and organizations need fresh strategies to coordinate massive amounts of data from a variety of sources – both internal and external. 

    This CW Buyer’s Guide for CRM explores how to bring the power of advanced analytics to bear on all of the data that currently exists in your organization. Learn how to craft data-first CRM strategies and get tips about:

    • How to coordinate data sources for effective CRM
    • 5 ways to reduce risks for Salesforce deployments
    • The pros and cons of current CRM software offerings
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  • Leveraging MXDR: A business’s journey

    Operations for Magnaflux – a business that specializes in non-destructive testing (NDT) – span 6 continents. So, how does Magnaflux ensure high-quality network security in such dispersed locations? Find out in this case study.

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  • The last mile to the individual customer: Sales and marketing software trends

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    In this month's ezine, we provide a guide to the main areas of focus for the channel in the year ahead and look at what makes a good partner incentive programme.

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  • Pros and cons of major CRM providers

    In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.

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  • Every Touch Counts: Creating High-Quality Interactions

    When buyers and sellers divide such a limited amount of time across so many digital touchpoints, there’s little time for quality one-to-one interaction—but plenty of chances to screw things up. In this guide, explore the importance of digital touchpoints with Forrester and TechTarget.

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    82% of revenue teams say their investment in intent data will increase over the next 12 months, with 34% indicating it will increase significantly.Discover why teams are shifting to intent data to power more fully integrated ABM—and how your team can do the same—in this DemandGen report.Download the report here.

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  • Could BANT be killing your sales efforts?

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  • Dash to Flash

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  • Avon calling: what happens when lockdown eliminates your business model?

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  • Avon calling: what happens when lockdown eliminates your business model?

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  • TechTarget: Key findings from media consumptions study

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  • Computer Weekly - 27 July 2021: Are we getting cyber security skills all wrong?

    In this week's Computer Weekly, the chair of the new UK Cyber Security Council tells us how she plans to fundamentally reimagine what working in IT security means. Our latest buyer's guide examines ERP modernisation and its role in digital transformation. And we take an in-depth look at the first preview version of Windows 11. Read the issue now.

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  • What Is Great Content for Buyers and Why’s It So Hard?

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  • Media Consumption Study 2017 UKI

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