Breaking Free from Leads-Based Models

Why should B2B marketing teams shift away from Marketing Qualified Leads (MQLs)? Forrester and TechTarget can name seven reasons.

#1: MQLs can ignore signals that are valuable to sellers.

Along with mapping out the rest of the reasons, this e-book – Get Off the MQL Hamster Wheel. Get On With Winning Deals. – considers how organizations can evolve their revenue engine.

Read on to unlock these insights, which are informed by Forrester VP and Principal Analyst Terry Flaherty’s keynote webinar at TechTarget’s Reach event.

Vendor:: TechTarget
Posted:: Aug 31, 2023
Published:: Aug 31, 2023
Format:: HTML
Type:: TechTarget Media

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