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A Computer Weekly e-Guide to CRM

We take a look at the fundamental do’s and don’ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.

These are also closely related to: "CPQ - CPQ Cloud for Channel Sales"

  • How to speed up testing and deployment with automation

    A global cloud data management company was seeking to provide its clients with the most reliable and efficient solution possible to meet their dynamic needs. However, to achieve this goal, the organization needed to implement much higher test automation coverage and required assistance in developing an automation framework.

    In this case study, you’ll learn why the company decided to partner with Qualitest, who helped them by automating the test scripts around all tracks and providing maximum coverage, thereby enabling faster testing and deployment. Read on to discover the potential of automation for your organization.

  • A Computer Weekly Buyer's Guide to Customer Experience

    Today, CRM is data-intensive and organizations need fresh strategies to coordinate massive amounts of data from a variety of sources – both internal and external. 

    This CW Buyer’s Guide for CRM explores how to bring the power of advanced analytics to bear on all of the data that currently exists in your organization. Learn how to craft data-first CRM strategies and get tips about:

    • How to coordinate data sources for effective CRM
    • 5 ways to reduce risks for Salesforce deployments
    • The pros and cons of current CRM software offerings
    • And more 

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  • Marketing software moves closer to centre of the CIO's vision

    In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.

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  • Technology industry at the cross-roads: Transforming quote-to-cash operations

    This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.

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  • Leveraging MXDR: A business’s journey

    Operations for Magnaflux – a business that specializes in non-destructive testing (NDT) – span 6 continents. So, how does Magnaflux ensure high-quality network security in such dispersed locations? Find out in this case study.

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  • The last mile to the individual customer: Sales and marketing software trends

    From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.

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  • SMS marketing: 5-step guide for success

    With it being reported that today’s SMS channels have a 95% open rate, it’s no wonder that more and more organizations are working to incorporate these messages, alerts, and promotions into their marketing strategies. However, many companies are still unsure. Browse this guide to learn more.

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  • Customer experience insights guide

    According to a recent study, every year $98 billion is lost by companies failing to provide “simple” experiences that customers want. This report provides a complete breakdown of the current state of customer experience, looking at the key trends defining the modern customer’s demands. Read on to learn more.

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  • Pros and cons of major CRM providers

    In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.

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  • The technological evolution of IT industry leaders: Part one

    This first part of this e-guide explores the technological evolution of Oracle, Cisco and Dell throughout the past two decades, including the technologies that have risen to the forefront, from real-time analytics and data management to Cisco's edge computing ambitions.

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  • MicroScope – September 2022: The green agenda

    Sustainability is now seen as a necessity for business to have on their agenda, so read about how the channel is turning green to capture customer attention. Also discover how the pandemic has changed sales forever and boosted the importance of relationships, as well as learn about how to handle currency fluctuations, rises and inflation.

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  • How to build & deliver a successful modular content strategy

    Today, user experience is more important than ever. This means that organizations must ensure that their content is shown on the right channel at the right time. But how exactly can this best be done? Browse this guide to discover the benefits of modular content strategies.

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  • MicroScope – January 2023: Channel themes for 2023

    In this month's ezine, we provide a guide to the main areas of focus for the channel in the year ahead and look at what makes a good partner incentive programme.

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  • MicroScope – March 2020: Making life simpler for the channel

    In this issue, read about how Dell is continuing on its mission to make life easier for partners by introducing improved tools, and we take a closer look at how cloud, cyber security and 5G are set to dominate over the course of 2020

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  • The future of customer engagement through digital communication

    Digital is the present and future of customer engagement, with well-developed integrated communications platforms a must-have for modern enterprises. Access this report to learn how GlobalData puts together a comprehensive guide to how modern businesses are redefining their customer engagement by using digital communications and APIs.

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  • What's going to impact channel in 2017?

    Is the year ahead a bright one for channel? In this January 2017 edition of MicroScope E-zine, uncover the key expectations for channel in 2017.

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  • MicroScope: Grasp the social networking opportunity

    An issue looking at the issues around social media, the growth in unclouding and some security industry predictions for the year ahead.

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  • MSP quarterly business reviews: What too many do wrong

    In this white paper, take a dive into the quarterly business reviews for MSPs and examine what makes them essential to a scaling MSP business.

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  • Deep observability exposes previously unseen threats

    Unfortunately, as IT and cloud environments become increasingly complex, challenges establishing and maintaining observability are only rising. Gigamon’s deep observability technology is designed to overcome these challenges, using network intelligence and insights derived from metadata to deliver defense in depth. Read on to learn more.

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  • CW ANZ – February 2019: Home in on storage minutiae

    In this edition of CW ANZ, we look at how organisations are using storage analytics to manage their storage footprint and what suppliers are doing to help enterprises get the most of out of the technology.

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  • MicroScope – February 2020: The power to transform

    In this issue, MicroScope asks experts what to expect in 2020, and the channel shares why change is necessary to thrive in different business environments

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  • MicroScope – May 2021: Exploring digital metamorphosis

    Digital transformation is the buzz phrase, but is it more a question of evolution? In this issue, experts weigh in on digitisation and its effect on the world of work. Also read about local broadband providers aiming to improve internet connection and productivity, and find out how to tackle sales in a post-pandemic landscape

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  • Computer Weekly buyer's guide to customer insight

    In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.

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  • Reimagine the in-store experience

    The power of Smart Stores. Physical stores still represent 80 percent of retail sales, making exceptional in-store service a modern imperative. With AWS Smart Store capabilities, you can: Update digital technologies in physical stores, empower advanced in-store operations, and provide a seamless checkout experience for customers.

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  • MicroScope – January 2022: Squaring up to ransomware

    In this issue, discover how to best fend off the ever-increasing threat of ransomware, learn what the next stage of the data warehouse could be, and find out what leading channel experts believe awaits the industry in the year ahead

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  • Bitcoin, App Security, and Oracle's Controversial Licensing Policies

    Discover how blockchain, the tech behind bitcoin, is extending its reach beyond financial services into new industries. Also learn from developers about the pros and cons of componentizing application software, examine what a recent court case shows about Oracle's licensing policies, and more.

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  • Cloud migration vs. staying on-prem: How to make the choice

    Today, many organizations have one question on their minds: do they migrate their operations to the cloud or should they stay on-prem? The answer may be different for everyone, but understanding what’s best for your needs may be tricky. Browse this white paper to learn more.

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  • IT Channel Guide to the Untapped Audio-Visual Market Opportunity

    With 44% of today’s employees reporting that they’re not satisfied with their communication equipment for teamwork, it has become critical for organizations to invest in workplace communication and collaboration technology. But what exactly should IT leaders be investing in? Browse this white paper to learn more.

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  • MicroScope – October 2022: 40 years of MicroScope

    As we celebrate MicroScope's 40 anniversary, we look back (and forward) to assess how the channel keeps changing, with experts weighing in with their opinions

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  • Is Artificial Intelligence on the March to Replace Traditional IT Administrators?

    In this week's Computer Weekly, we look at how artificial intelligence is being used to automate existing jobs, such as IT administrators and customer service agents. Capital One's European CIO talks about how to create an agile business. And we offer tips on how to deal with an Oracle software audit. Read the issue now.

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  • July ezine: Getting storage right

    An issue looking at what products are in demand now in the storage world and what technologies are coming that need to be embraced by the channel.

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  • MicroScope: Hatch a plan for retirement

    An issue looking at the issues around business management and retirement and how distribution plays a crucial role with cloud and IoT.

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  • April ezine: SD-WAN more than just networking

    An issue covering SD-WAN, storage innovations and opportunities for channel growth

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  • Transform digital commerce with AWS for Retail

    More than ever, customers are demanding seamless and compelling digital shopping experiences. To meet new and evolving expectations, retail organizations are migrating to AWS to create agile and cost-effective digital commerce platforms to modernize their applications. Read on to learn why.

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  • Channels to Managed Print Services in Europe

    Analyst group Quocirca reviews channel-led managed print services (MPS) programmes.

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  • Upstack 2023 annual report

    This 2023 Annual Report captures the value UPSTACK has worked hard to deliver for their customers and the major milestones they have reached along the way.

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  • A Computer Weekly buyer's guide to modern enterprise resource planning

    The use of modern enterprise resource planning can make a business more agile. In this 14-page buyer's guide, Computer Weekly looks at how to best prepare for modernisation, the opportunity to build sustainably and how to unshackle your firm from unplanned upgrade needs.

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  • Strategies for winning the battle for the policyholder

    According to recent research insurance profits fell by about 15% across the sector over the last year. This white paper examines the opportunities for insurance businesses willing to lean in on new and emerging technologies and outline the strategies that could bring success in a sector in flux. Download now to learn more.

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  • The currency of trust: why banks and insurers must make customer data safer and more secure

    Banks and insurers enjoy a significantly higher level of trust from consumers in the cyber security of their systems than any other sector, but the financial services industry is less confident in its ability to detect security breaches, this report from Capgemini reveals.

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  • Digital leaders in the UK 2019

    This report from management and technology consulting firm BearingPoint is intended to give an assessment and provide a constructive analysis of UK companies' digital maturity, hence the nature of the statistics provided.

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  • Computer Weekly - 9 August 2022: Eurotunnel's digital journey for the realities of post-Covid travel

    In this week's Computer Weekly, the travel industry was devastated by the pandemic, but we find out how Eurotunnel is turning to digital to better engage customers in the post-Covid world. We examine the impact of the economic slowdown on the tech giants. And we explain all you need to know about data gravity. Read the issue now.

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  • MicroScope – April 2020: Seeking sustainability in the channel

    In this issue, we look at sustainability in the channel, with customers increasingly wanting to know that their reseller has a handle on their carbon footprint. Also, read about SCC's insight on mobile working and workforce security, and take a closer look at Riverbed's return to its roots

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  • Why it's time to mothball traditional ITSM approaches

    The IT service management (ITSM) times truly are a' changing, and traditional ITSM tactics just don't cut it in today's digitally disrupted marketplace. Discover in this expert guide how to boost IT service delivery in today's digitally enabled marketplace, see how SABRE technology redefines ITSM support.

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  • Escaping legacy – removing a major roadblock to a digital future

    Core legacy systems inhibit businesses' ability to meet changing customer demands in the digital age. The scale and nature of the problem is such that it needs to be addressed now.

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  • MicroScope – July 2021: Life on the edge

    With opportunities around edge computing on the up, we ask experts to weigh in on how the channel can approach using the tech to its advantage. Also discover how to encourage employees to take cyber security lessons seriously, and how collaboration is key to growth this year

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  • Storage Capacity 101 to Post-Grad in a Flash

    In this report from Quocirca, analyst Clive Longbottom explains why you don't always get what you think you're getting with flash storage.

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  • MicroScope: Chart course to Covid-19 recovery

    Customers have had to react to changes caused by the pandemic, so what decisions have they made in the past year? In this issue, we explore how businesses have adapted to the new normal, different approaches to remote working, and take a look at the challenge of sustainability

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  • MicroScope – December 2020: Reasons to be positive for 2021

    In this issue, discover why the continued digital transformation trend means 2021 is looking good for the channel. Also read how business processes can be optimised by adding artificial intelligence to the mix, and how the channel is looking at the challenge of sustainability

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  • Achieving channel growth by recruiting influential MSPs

    Managed services and MSPs’ increasing influence on enterprise technology purchases has created an urgency for IT companies to recruit the right MSP partners. In this e-book, learn how to define and execute successful MSP recruitment initiatives. Discover how you can generate more recurring revenue and create a salesforce multiplier effect here.

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