Online Advertising White Papers
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Websites are Dead. Long Live Digital Presence
Sponsored by: Limelight Networks, Inc.In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
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Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
Sponsored by: WebTrendsWith over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
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Nine Real-World Results from Testing and Targeting
Sponsored by: WebTrendsIn today's wired world, you must make sure your website is optimized for optimal ROI and sales. Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
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The Human Face of Big Data: Data Driven
Sponsored by: TechTarget ComputerWeekly.comSoftware engineers are transforming the daily lives of hundreds of millions of people for good and for ill, writes Jonathan Harris.
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Digital Billboard Advertising - New Life for a Classic Medium
Sponsored by: Motorola SolutionsRead this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
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Removing Internet Anonymity Barriers with IP Intelligence
Sponsored by: Digital ElementNetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
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NetAcuity: The Industry Standard for IP Intelligence Technology
Sponsored by: Digital ElementNetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.