Market Segments Research
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Parts 8 and 9 Measurement, KPIs and the Role of Awareness
Sponsored by: TechTarget90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
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Part 5: Building for the Buying Committee
Sponsored by: TechTargetIn B2B, when you market and sell to organizations, you will likely be working with members of a buying committee both directly and “behind the scenes.” Download this expert guide to explore the 3 categories of people that commonly make up buying teams, and learn how to design a strategy that can address their differing expectations.
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Part 6: Marketing Channels, Programs and Campaigns
Sponsored by: TechTargetMarketing-speak can range from one organization to the next—a “program” to one person could be a “campaign” to you. Download this expert guide to explore the differences between channels, programs and campaigns, and learn how you can create a common taxonomy to avoid terminology confusion.
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Part 4: Establish Organizational Alignment
Sponsored by: TechTargetWhen sales and marketing talk about lead generation, tensions often arise. While disagreements are normal, there are important steps you can take to prevent them from undermining what you’ll need to continuously improve. Find out what those steps are – and how to successfully take them – in this expert e-book.
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Light at the End of the Funnel
Sponsored by: TechTargetWhether you're a CMO or a demand gen specialist, all B2B marketers share the same problem: inbound funnels don't collect enough real demand. Download this e-guide to learn how better insights on available demand in a market allows you to convert more active accounts and prospects, improving ROI.
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Visual Discovery Tools
Sponsored by: TechTarget Business AnalyticsVisual discovery tools help enable business users to access and analyze data with minimal assistance from the IT department. Consult this white paper to learn more about who the target users of visual discovery tools are and how they help analyze data in a variety of systems.
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Sybase® Market Liquidity Analysis
Sponsored by: Sybase, an SAP companyA full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
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New Intelligence for a Smarter Planet: Driving Business Optimization with IBM Analytic Solutions ebook
Sponsored by: IBMOn a Smarter Planet, Leveraging Information is critical to achieve the insights needed in today's businesses. This book was written to describe New Intelligence for our customers and how IBM InfoSphere Warehousing and Smart System Analytics solutions contribute to a Smarter Planet.
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A Marketing Pilot for FTTH Network Rollout
Sponsored by: ECI TelecomOperators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
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Enterprise Performance Management - Management Excellence Metrics Reloaded
Sponsored by: Oracle CorporationIn this exclusive white paper from Oracle, read how Oracle’s Strategy-to-Success management framework provides that critical framework context.
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Retail Opportunities in a World of Extremes: Understanding Today's Teens and Boomers
Sponsored by: IBMThis IBM study focused on two groups – teens and boomers. It explores their lifestyles, values, and particular preferences and attitudes toward shopping. Read this paper to learn how retailers can better meet the needs of these two segments.
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NetAcuity: The Industry Standard for IP Intelligence Technology
Sponsored by: Digital ElementNetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
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Turning Shoppers into Advocates: The Customer Focused Retail Enterprise
Sponsored by: IBM Line of BusinessWhile retailers are heeding the daily drumbeat of pundits on the importance of focusing on the customer experience, a gap remains between what retailers are delivering and what shoppers expect.
