Generate a 3x boost in offer responses with Unica Interact

The Bank of Montreal (BMO) has a deep legacy and a well-established reputation in personal and commercial banking. But BMO also recognizes that consumer expectations have evolved, with customers expecting to choose freely the time and channel they prefer for engaging with their financial institution.

Those expectations present a challenge — requiring that BMO be able to meet a customer’s needs irrespective of timing, with their history accessible as needed to deliver the service required.

In this case study, discover why, in order to drive conversion and enhance the customer experience, BMO trusts Unica Interact to help deliver tailored, relevant, and compelling offers through each of the bank’s channels.

Vendor:: HCL Software
Posted:: Mar 1, 2024
Published:: Mar 1, 2024
Format:: HTML
Type:: Case Study

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