User and Entity Behavior Analytics for McAfee Enterprise Security Manager
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[Research] Buyer Behavior and the New Marketing Funnel
By: TechTarget
Type: eBook
To effectively target IT buyers, you must understand their typical buying behavior. Unfortunately, that’s not simple to do—their preferences change quickly and often.
Surveying 700 technology decision-makers, TechTarget sought to discover how IT buyers are approaching their buying journeys today. This e-book examines those findings, shining a light on:
- How and where buyers are researching products
- How intent data can drive effective content and outreach
- And more
Take a look through the book to explore the insights in full and to unlock 5 significant high-level changes in IT buying behavior.
These are also closely related to: "User and Entity Behavior Analytics for McAfee Enterprise Security Manager"
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Building the foundation of a mature threat hunting program
By: Tanium
Type: eBook
Because cybercriminals are smart, especially the sophisticated ones who can change their behavior on the fly, hunters must be even smarter. Learn the step-by-step way to build a successful threat hunting program that addresses visibility and data gaps, sets hunters up to deliver accurate threat intelligence with the right technology, and creates the ultimate edge against attackers.
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Target customers more efficiently with an order management system
By: IBM
Type: eGuide
As the focal point for customer orders and activities, data collected by order management systems can help companies determine behavior patterns and buying habits to improve CX.
Discover how your organization can use order management systems to target customers more efficiently in this expert guide—which you can download after a brief survey.
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Leading Transformation Through Uncertainty
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Learn more about the traits, beliefs, behaviors, and other necessary characteristics of the agile leadership style in this 21-page Atlassian guide. Download this e-book to enhance your agile team’s practices and tools.
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34-page guide: LLMs and observability
By: Honeycomb
Type: eBook
“As organizations eagerly embrace the potential of LLMs,” this e-book explains, “the need to understand their behavior in production and use that understanding to improve development with them has become apparent.” Step in observability, here to help you develop and deepen your understanding of LLMs. Read on to learn more.
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Generative AI will power adaptive applications
By: Couchbase
Type: White Paper
Soon, enterprises will incorporate GenAI across the organization and inside nearly every application. These apps will be adaptable and take on new behaviors, understand situations, offer better advice, and create hyper-personalized experiences for users. This is what Couchbase refers to as AI-powered adaptive applications.
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Intent Data Revolution: Matching Use Cases for Maximum Impact
By: TechTarget
Type: Webcast
Along with highlighting changing buyer behaviors, in this webcast Forrester Principal Analyst Malachi Threadgill breaks down the opportunities that a comprehensive intent strategy can provide for B2B marketers. View now to access these insights.
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B2B marketer’s guide to better understanding your audiences
By: BrightTALK by TechTarget
Type: BrightTALK
Due to a variety of new technology and tools, marketing teams now have 360-degree view and insights into their audience. However, those insights mean nothing if you don’t know to utilize them to efficiently drive growth. So, how can you best decode audience behavior? Read through this guide to learn more.
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What IT sales & marketing teams need to know about buyers
By: TechTarget
Type: Research Content
A crowded market challenges the sales and marketing teams of IT solutions to stay competitive. By understanding IT buyer behaviors, teams can gain the edge that they need to set their organizations apart. Achieve that understanding by reviewing this TechTarget report, which answers questions like “Where do IT buyers conduct their research?”
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3 modern SOC challenges & how to address them
By: Palo Alto Networks
Type: Product Overview
Along with digging into 3 issues challenging today’s SOC teams, this overview explores how your organization can overcome the obstacles by leveraging an AI-driven SOC platform. Read on to unlock the complete insights.
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Zero Trust at Scale: A Look Inside Cisco’s Zero Trust Integration Model
By: Cisco DUO
Type: White Paper
In this guide, you will learn why Cisco invested in Zero Trust when remote work initially gained foothold, how Cisco Zero Trust facilitates stakeholder engagement and buy-in, and more.
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How IT buyers are conducting industry research
By: TechTarget
Type: Infographic
One way to improve how you engage with IT buyers is by understanding how they approach their industry research. This means learning not only where they research, but also when, why and how long they do so. Review this TechTarget infographic to access findings about IT buying behavior.
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Bridging the gap between leaders & contributors
By: Atlassian
Type: Research Content
Gaps in understanding and perception between leaders and individual contributors are getting in the way for many teams. But there’s hope. Atlassian analyzed more than 100 specific behaviors to uncover which ones make the biggest difference. Discover a few that ranked highest in this report.
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Why digital transformation can’t wait
By: BrightSpot
Type: White Paper
With customer behaviors changing faster than most organizations can handle, many are struggling to find the tools and strategies to keep up and provide their customers with stellar experiences. A centralized content hub and management system may be able to help. Browse this white paper to learn more.
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Exhaustive Kubernetes e-book: 29 patterns for cloud app development
By: Red Hat and Intel
Type: eBook
This exhaustive O'Reilly e-book aims to help developers discover and learn about the most common patterns for creating cloud-native applications with Kubernetes. Read the book now, or save it for reference material in a pinch.
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Panda Adaptive Defense 360 Technologies
By: WatchGuard Technologies, Inc.
Type: White Paper
In an era of sophisticated ransomware and increasingly frequent cyberattacks, MSPs need to make sure they have comprehensive security capabilities. Access this white paper to learn how Panda Adaptive Defense 360 offers a full protection stack including endpoint protection technology, zero-trust defense, and contextualized behavior detection.
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Data-Driven Sales Mastery: Insights from Tech Leaders
By: TechTarget
Type: BrightTALK Webinar
In this webcast, leaders from TechTarget, Databricks and Airtable discuss how sales leaders can improve sales activity by leveraging data. But what data should they leverage, and how should they use it? Watch now to unlock answers.
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What to do when 58% of IT professionals won’t attend live events
By: TechTarget
Type: Infographic
Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Why AI is the key to combatting disruptions & challenges
By: Teradata
Type: Case Study
When this telecom and media organization began to struggle with challenging dynamics and disruptions, they sought out a way that they could transform their company processes with AI, analytics, and data. Luckily, they found Teradata who was able to meet all their needs and more. Dig into this case study to learn more.
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Bolster signature-based malware detection with machine learning
By: Sentinel Labs, Inc.
Type: eGuide
Discover how to enhance malicious code and behavior detection by combining signature-based detection with machine learning. Hear from experts Michael Cobb and Karen Scarfone about how to improve malware threat detection and 10 questions to ask endpoint security vendors.
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Modernizing security ops: skill gaps & new threats
By: Fortinet, Inc.
Type: Product Overview
Comprehensive report on automating security to tackle complex threats. Highlights Fortinet's automated solutions and urges leaders to use AI, centralized platforms, and services to ease SOC team burdens. Advocates for adaptable automation to bridge capability gaps, enhance detection, quicken response, and prevent alert fatigue.
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The state of financial institution cyberattacks
By: Contrast Security
Type: Research Content
With cyberattacks increasingly targeting financial institutions, modern bank heists can occur without a hint of noise. This annual report aims to shed light on the cybersecurity threats facing the financial sector, focusing on the changing behavior of cybercriminal cartels and the defensive shift of the financial sector. Read on to learn more.
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Your comprehensive guide to the Fujitsu Group
By: Fujitsu
Type: eBook
What is the Fujitsu Way, and what does it actually look like in practice for organizations looking to promote sustainable transformation? Take a deep dive into Fujitsu’s inner workings in this comprehensive e-book.
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Using Intent Data to Align to Today’s Tech Buyer Journey
By: TechTarget
Type: BrightTALK Webinar
To thrive in today’s IT market, you need to understand how IT buyer behavior has changed dramatically. In this webinar, experts from TechTarget and Enterprise Strategy Group explore changes in buyer behavior and how leveraging intent data can enable businesses to successfully engage technology decision-makers. Watch now to unlock these insights.
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Closing the gap: How to engage buyers & empower vendors
By: TechTarget
Type: BrightTALK Webinar
Marketing and sales leaders, the idea of customer centricity isn’t necessarily new – but taking a hard look at your buyer interactions can help illuminate your best path forward. In this webinar, learn about a new GTM playbook focused on understanding the needs of your priority accounts and the unique individuals comprising the buying teams.
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Leader’s guide for driving organizational excellence
By: Miro
Type: Webcast
In today’s rapidly evolving landscape, organizations are constantly changing in order to keep up with new standards and trends. However, transformation isn’t always easy, and many leaders can struggle with knowing what steps to take to achieve success. Access this webinar to learn more.
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The key to a proactive approach to fraud protection
By: Oversight Systems
Type: Landing Page
When every payment contains some type of risk to a company’s bottom line, it’s critical to take a proactive and effective approach to fraud protection. Browse this case study to discover more.
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Put Purchase Intent Data to Work for You
By: TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Navigating the Complexities of a Convertible Funnel
By: TechTarget
Type: Webcast
Tune into this TechTarget webinar to learn new ways to accelerate demand capture by leveraging rich behavioral information from internal and 3rd-party sources, and how to make sure your marketing and sales teams aren't leaving potential profit on the table.
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What buyers want from vendor sales rep interaction, in their own words
By: TechTarget
Type: Infographic
In this TechTarget infographic, take a look at the ever-increasing buyers’ need to find information without intrusive sales pitches, and discover practical tips on how to shape your digital marketing strategy to address this change in buyer research behavior.
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Software supply chain security & the SOC: End-to-end security is key
By: ReversingLabs
Type: eBook
Check out this report to learn how a modern software security assurance strategy can bring the SOC into the loop of continuous integration/continuous deployment (CI/CD) software development and release cycles. In addition, the report outlines comprehensive software supply chain security best practices.
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Seven Wonders of the HPC World
By: Dell Technologies & AMD
Type: eBook
This 11-page e-book demystifies the definition of HPC and the power of supercomputing by illustrating 7 innovative use cases to consider. Browse your copy to learn how HPC supports the James Webb Space Telescope (JWST), models wildfire behavior, cracks cardiovascular disease, and your company.
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Keys to company-issued card usage and compliance
By: Oversight Systems
Type: White Paper
Despite the level of convenience that a company credit card can provide, many organizations find that it can increase the chances of non-compliant behavior, leading to a handful of challenges. So, how can your business best new policies? Access this white paper to learn more.
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Omnichannel engagement: The secret to achieving customer satisfaction
By: 8x8
Type: eBook
When your customers are satisfied with your products or services, it leads to soaring KPIs, and better and more integrated customer experiences. But how do you build a business case to make this happen at your organization? It’s not as difficult as you would think. Read on to learn more about building a business case for omnichannel.
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Fuel your GTM with credible, data-driven content
By: Enterprise Solutions Group
Type: BrightTALK Webinar
In this webinar, John McKnight, EVP, Research & Analyst Services at TechTarget’s Enterprise Strategy Group, takes an in-depth look at how GTM teams should tap into quantitative, qualitative and the best sources of behavioral data to generate positioning, messaging and asset deliverables that win. Watch now to learn more.
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7 steps to successfully add AV to your UC practice
By: Shure Inc
Type: Infographic
The complexities of space design and user behavior in modern hybrid meeting and learning environments require more sophisticated AV conferencing solutions to deliver successful outcomes. This infographic helps you get started on this journey and provides a guide to expanding your offering and in-house AV competencies.
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Using audience insights to drive value at scale
By: BrightTALK by TechTarget
Type: BrightTALK Webinar
B2B customers have embraced video-based content and the emergence of new technologies has made creating content easier and cheaper than ever before. Today’s marketers need to leverage data if they expect to stand out in the crowded B2B space. Tune into this webinar to discover more.
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Guide to MITRE ATT&CK & endpoint security
By: Palo Alto Networks
Type: Research Content
Discover how Palo Alto Networks' Cortex XDR performed in MITRE's 2023 cyberattack simulations versus Turla. Achieving 100% visibility, it blocked all techniques, ensuring top-quality detections. Delve into the results and uncover Cortex XDR's effectiveness in this report.
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Guide to MITRE ATT&CK & endpoint security
By: Palo Alto Networks
Type: Product Overview
Discover how Palo Alto Networks' Cortex XDR performed in MITRE's 2023 cyberattack simulations versus Turla. Achieving 100% visibility, it blocked all techniques, ensuring top-quality detections. Delve into the results and uncover Cortex XDR's effectiveness in this report.
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In 2017, the insider threat epidemic begins
By: TechTarget ComputerWeekly.com
Type: Essential Guide
Cyber security resiliency depends on detecting, deterring and mitigating insider threats. This report from the Institute for Critical Infrastructure Technology assesses the risks and potential solutions.
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What you need to know before migrating to SASE
By: Palo Alto Networks
Type: Gartner Magic Quadrant
Read this Gartner 2024 Strategic Roadmap for SASE Convergence report to gain actionable SASE recommendations for your business, to view the current and future state of SASE, and to examine a detailed migration plan.
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Do Your Members Know About Your Price Transparency Tool?
By: HealthSparq
Type: White Paper
Did you know that most health plan members have no idea that they have cost estimation tools available from their health insurance plan? In fact, only 1 in 3 people recall ever being told about these resources, but a whopping 67% list this as one of the top five most important health plan resources.
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SASE: How to establish a unified data protection policy
By: Superloop
Type: White Paper
According to Gartner, a cloud access security broker (CASB) is an on-premises or cloud-based security policy enforcement point, which is designed to combine and interject enterprise security policies as cloud-based resources are accessed. Access this resource to learn how you can achieve a unified data protection policy approach.
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How to accelerate the adoption of IoT within your organization
By: Ensono Limited
Type: White Paper
In white paper, join Ensono analysts as they try to surface some of the most important elements to consider when rolling out IoT and how you can accelerate the adoption of IoT within your organization.
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How Oversight helped White Cap fight fraud
By: Oversight Systems
Type: Case Study
White Cap Construction Supply distributes construction materials to contractors across 450 branches. With so much infrastructure comes an equally large quantity of data. Read the case study now to learn how Oversight helped White Cap tighten up procure-to-pay operations and fight fraud.
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CW ASEAN: European data law - be aware and prepare
By: TechTarget ComputerWeekly.com
Type: Ezine
Businesses across ASEAN will soon have to comply with a new data protection law – the General Data Protection Regulation (GDPR) that will apply to companies that collect the personal data of Europeans. In this month's edition of CW ASEAN, we look at how ASEAN is gearing up for the GDPR, the current state of compliance and its impact on businesses.
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7 top predictive analytics use cases
By: TechTarget ComputerWeekly.com
Type: eGuide
Across industries, companies are using predictive analytics to forecast future trends and actions. Learn about the most popular use cases for predictive analytics.
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CIO Trends #11: Nordics
By: TechTarget ComputerWeekly.com
Type: eGuide
The Nordic region is a place where people aren't afraid to try out the latest digital technologies. In banking for example, the region is leading the way in the age of open banking. Read here why this might be the case. But it goes way beyond the technology itself and has a lot to do with the attitude to change in the region.
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CIO Trends #11: Nordics
By: TechTarget ComputerWeekly.com
Type: eGuide
The Nordic region is a place where people aren't afraid to try out the latest digital technologies. In banking for example, the region is leading the way in the age of open banking. Read here why this might be the case. But it goes way beyond the technology itself and has a lot to do with the attitude to change in the region.