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At a Glance: Enterprise Mobility-as-a-Service
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Improve customer experience with good customer data
Getting solid data involves a two-way exchange: customers need to be willing to offer their information to get personal service and marketers need to act effectively with that data to justify relinquishing consumer information.
The key to encouraging customers to share their data is to generate loyalty and improve customer experience.
In this e-guide, learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. As a bonus, gain access to how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
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Focus: Enterprise Mobility Management
If your business does not have some kind of strategy for enterprise mobility management, then are you really running a business at all? At the very least you’re sailing perilously close to the wind when it comes to enterprise cybersecurity.
In this e-guide, we will explore exactly these topics, looking in-depth at some of the key trends and developments in the world of enterprise mobility, as well as keeping a watchful eye on cybersecurity.
First, BrianMadden.com’s Jack Madden rounds up the fundamentals of enterprise mobility management, and reveals why it’s important for you to understand it.
Still not convinced you need to manage how your employees use mobile technology in the workplace? Rene Millman looks at the world of mobility management from the point of view of the SME, and how to maximise the potential of mobile tech.
Meanwhile, in the land Down Under, organisations are mindful of the productivity and flexibility benefits of enterprise mobility, yet remain determined to achieve systems governance to protect themselves. Beverley Head examines the Australian holistic approach to enterprise mobility.
Finally, security consultant Kevin Beaver offers up some tips on enterprise mobile security, looking specifically at password management best practice. Traditional approaches to passwords are no longer valid, Beaver argues, and IT departments need to find new ways to manage both users and applications.
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Digital leaders in the UK 2019
This report from management and technology consulting firm BearingPoint is intended to give an assessment and provide a constructive analysis of UK companies’ digital maturity, hence the nature of the statistics provided. In general, most companies score relatively low with regard to fulfilling the criteria, and few companies receive a high score across all dimensions.
This is natural given the digital lifecycle and maturity of UK firms, as well as the difficulty in spreading time and resources to encompass all aspects of improvement.
UK companies achieve higher scores within the top 10 range than their international counterparts, exceeding the average scores of all European countries except Germany. This shows UK firms’ competence in investing in their digital presence.
However, the UK’s overall calibre is let down by companies below the top 10 ranking, and this study shows a disproportionate drop in the dimension results due to the scores of certain industries and their approach to digitisation, which is noteworthy.
