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Marketing automation platforms: 5 key features
There are plenty of options in the marketing automation platform marketplace for companies on the hunt for new marketing software.
But not every enterprise marketing platform interacts with customers and prospects and then funnels and digests those interactions equally well.
What features are must-haves?
Read this comprehensive list of features you should look for before choosing a marketing automation platform.
We've broken marketing automation features into 5 key areas, with specific clusters of features outlined.
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Getting sales reps to embrace analytics tools
Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:
- Sales teams
- Sales managers
- Customers
