A Future in Content(ion): Can Telecom Providers Win a Share of the Digital Content Market?
By: IBM Line of Business View more from IBM Line of Business >>
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Choreographing and Orchestrating Content
By:
Type: Talk
Join us for Coffee and Content to chat with content architect and digital business strategist, Larry Swanson, about the need to choreograph a symphony of content to deliver exceptional content experiences. We will delve into what Swanson calls the "contentosphere" and shine a light on the world of content orchestration and its role in providing exceptional content experiences. We'll chat with Swanson about the intricacies of mapping and deploying content to those needing it, when, where, and how they need it. Attend this free online event to discover what content orchestration involves and how businesses can smoothly integrate it into their modern tech architectures. You'll leave with an understanding of the significance of a "content pantry" and the interplay between content orchestration and the broader concept of composability. And Swanson will unravel the differences between content and experience orchestration. Register now and be part of a transformative discussion that will empower you to orchestrate content like a maestro in the digital landscape. Can't make it? Register, and we'll send you a link to watch a recording when convenient. Coffee and Content is brought to you by The Content Wrangler and Heretto, a powerful component content management (CCMS) platform to deploy help and API docs in a single portal designed to delight your customers.
These are also closely related to: "A Future in Content(ion): Can Telecom Providers Win a Share of the Digital Content Market?"
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Content Intelligence: Creating Authentic Connections through Content
By:
Type: Talk
It's easy to create content; anyone can spin up a 500-word blog post or put together slides for a presentation, but are you contributing to the digital noise or cutting through it? Creating high-performing content requires marketers to really understand their audience - not only as a persona with pain points but as a human with needs, different learning styles and buying preferences. By reaching your audience how and when they want and focusing on providing value first, marketers can build authentic connections through their content marketing and become a trusted partner in their buyer's journey. Join this talk with Nick Markwith, Sr. Director of Content at BrightTALK, as he discusses the content planning and strategy process from a data and psychological perspective and how you can make the most with your content. In this talk, you will learn how to: - Understand your audience past the basics - Leverage content formats and editorial directions to influence buying decisions - Build trust and connect with your audience through your content strategy About the presenter Nick Markwith loves data and content. As the Sr. Director of Content at BrightTALK, he has spent the past nine years using our insights from 10M users to develop BrightTALK's editorial strategy and advise clients on how to reach their target audience through content and virtual events.
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Coffee and Content: Selecting Content That's Appropriate for Your Audience
By:
Type: Talk
Join us for Coffee and Content for a discussion with information development expert, Dawn Stevens of the Center for Information Development Management. In this chat, you'll discover how borrowing concepts from the minimalist movement can help us provide the content of most value to consumers while working to remove any content that distracts consumers or diminishes the value of our content. We'll discuss how to apply minimalism principles to our content development efforts with the aim of creating clutter-free technical content experiences. We'll cover the characteristics of minimalist content, and Dawn will share tips and techniques for assessing what content you should provide (and what content you shouldn't). You'll leave asking not “Does our content spark joy?” but “Does our content spark capability?” Coffee & Content is brought to you by The Content Wrangler and Heretto.
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Coffee and Content: Can You Tag Content For Empathy?
By:
Type: Talk
Join Patrick Bosek and Scott Abel with enterprise content strategy maven, Rebecca Schneider. We'll discuss with Rebecca the role of empathy in providing contextually relevant content experiences and we'll ponder whether it's possible to tag content for empathy, especially at scale. You'll be able to ask questions and share your views on the subject during the show. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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Coffee and Content: Understanding the (Content) Personalization Paradox
By:
Type: Replay
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: * Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. * Very few companies believe they are delivering enough personalized content, or deliver it well. What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content? Join us for this replay of Coffee and Content with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll learn: * Why personalized content is imperative to the enterprise * Why so many companies fail to deliver - and how to avoid the pitfalls * The five dimensions of content standardization * How to bring people, technology, and process together * The impact of big data and artificial intelligence The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content. Register to watch this webinar replay to gain a clear understanding of why content standardization is required to deliver individualized experiences at scale. Coffee and Content is brought to you by The Content Wrangler and sponsored by Heretto, the content operations platform for knowledge management that turns product content into engaging digital experiences.
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Content Marketing
By:
Type: Replay
Content feeds all other digital marketing activity. This webinar gives insight into what Content Marketing is, why it's important and how to create a Content Marketing Strategy. Please note: You can submit any questions you may have and we will collect these and respond following the webinar. Note: Incorrect timezone may display below if you are not logged into BrightTALK.
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Unlocking Valuable Content Through Structured Content Creation
By:
Type: Video
Content created solely for the author’s interests and not tailored to the audience is no longer acceptable in business settings. The need to blend static narrative content with dynamic data is growing, as is the need to repurpose that content in new platforms and for new use cases, including AI. Join Fonto and Progress experts as they discuss and demonstrate the power of a structured approach to content creation. You’ll discover what’s possible when you combine a content authoring platform with the native XML capabilities of Progress MarkLogic and the semantic enhancement capabilities of Progress Semaphore. Join us and learn how to: • Prepare for the future of content management • Simplify your writing and editing of XML documents with Fonto • Create connected digital experiences with a dynamic content engine • Enrich and enhance content quality with context • Transform your content practices using proven approaches
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The Content Advantage: How Content Analytics Inform Our Decisions About Content
By:
Type: Talk
Join us for a discussion about content analytics with the founder of Content Science, Colleen Jones. We'll discuss the relationship between business success and actionable content analytics. You'll learn what impact content analytics have on organizations that collect and act upon them. You'll also hear several suggestions for improving content effectiveness that you can use to ensure you're making smart business decisions about your content. Colleen will take your questions about analyzing content performance and effectiveness. The Content Advantage talk show is brought to you by Zoomin Software.
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Coffee and Content: Omnichannel Experiences Need Connected Content
By:
Type: Talk
Join us for Coffee & Content with enterprise content strategist, Carrie Hane, for a discussion about the need to systematize and operationalize content production, connecting content to the people, communities, devices, and systems that require it. You'll learn why taking a critical look at how you produce content today is essential to identifying the transformations necessary to provide exceptional personalized omnichannel content experiences at scale. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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What Is Great Content for Buyers and Why’s It So Hard?
By: Enterprise Strategy Group
Type: eBook
This e-book, “What Is Great Content for Buyers and Why’s It So Hard?” explains why great content is so important, what makes for greatness, why that’s so hard, and how your team can get there. Download your copy to get started.
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The Operating Models of Content: Getting To Strategic Content And Marketing
By:
Type: Talk
Content is evolving to be a strategic function in the business. Unfortunately, many enterprises today create a content team to manage a strategic function, but they don’t establish the operating model by which that content team will function. This results in a team that can’t keep up with the demand, has no skill to structure the content in a strategic way, and can’t measure their efforts in a way that demonstrates value. In this webinar, we explore a new way of approaching this challenge. We look at the four key operating models of content, and how to set a balanced strategy that enables content to be addressed in a way that’s truly strategic. It's a model that scales with the business’ needs, establishes the right resource allocation to enable great content, and powers the right measurement to demonstrate value. About the presenter: Robert Rose is a sought-after consultant, best-selling author, keynote speaker, and one of the world’s most recognized experts in digital content strategy and marketing. Robert is the author of three best-selling books including Killing Marketing (McGraw Hill, 2017), Experiences: The 7th Era of Marketing (CMI, 2015), and Managing Content Marketing, (CMI, 2011). For more than 10 years, Robert and his firm The Content Advisory have worked with more than 500 companies, including 15 of the Fortune 100. He has provided strategic marketing advice and counsel for global brands such as Facebook, Salesforce, NASA, CVS Health, McCormick Spices, Hewlett Packard, Microsoft. This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux.
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Content Models, AI And Content Personalization
By:
Type: Talk
Do you know how content models enable personalized user experiences? As a necessary piece of architecting and implementing systems, content models open the way to better context matching while also providing Artificial Intelligence the structure and guidelines for optimal impact. Join us for a conversation with industry veteran in content operations and content strategy, Cruce Sanders, as he speaks to what you need to know about content models, AI, and personalization. Takeaways: What content models are, and the role they play in system design for personalization How AI factors into this approach and workflow What the key considerations are for success Saunders is the Founder and principal at [A], simplea.com. [A] serves organizations utilizing headless, composable content and generative AI to craft next generation content supply chains and publishing architecture. Clients include complex enterprise publishers as well as growing mid-market companies. As a thought leader, Saunders hosts the Towards a Smarter World podcast and The Invisible World of Content YouTube series. He frequently delivers keynote speeches at global conferences and speaks at enterprises across the US, Europe, and Asia. Topics include AI, content intelligence, content operations, content engineering, personalization, governance, content structural and semantic standards, and enterprise transformation. Cruce also founded a product team that builds tools to support content data modeling needs, including the Schematica suite of tools for content interoperability (CoreModels, RealContent, and ContentFlow). “Let’s Talk Personalization” is brought to you by The Content Wrangler and AvenueCX and sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers. Can’t make it? Register, and we’ll send you a link to watch a recording when it’s convenient for you.
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Content Strategies for Sustainable ContentOps
By:
Type: Talk
Content has weight. It consumes energy and creates pollution during creation, publishing, use, and storage. Digital is physical. The Cloud is on the ground, where all the data and content are stored on 70 million servers. Each server caused between one and two tons of CO2. We can all do our part to create less content of a higher quality. Data and content are out of control, and every year it creates more and more pollution. Let’s do something about that. Join Rahel Anne Bailie for a chat with Gerry McGovern, a well-known and highly-respected professional in the content strategy community. A highly-regarded speaker, he has spoken on digital customer experience in more than 35 countries. He has written eight books about digital design and is the author of "World Wide Waste: How Digital Is Killing The Planet And What To Do About It" (2020 Silver Beach). Attendees will learn about: * Creating lighter content that has less of a pollution impact * Ways to reduce the energy and time required to find and use our content * Using repurposable content to create new content, thus reducing overall pollution Can’t make it? Register, and we’ll send you a link to watch a recording when convenient. Let's Talk ContentOps is brought to you by The Content Wrangler, Content, Seriously, and is sponsored by Heretto, the #ContentOps platform for product, reference, and knowledge content.
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The Content Advantage: The Enterprise Intelligent Content Delivery Strategy
By:
Type: Talk
Join us for a chat with Mike Iantosca, Senior Director of Content Platforms at Avalara, about the need for an enterprise content strategy that supports content delivery. Iantosca will discuss the need to build an enterprise intelligent content supply chain – one that combines taxonomy, ontology, knowledge graphs, and cognitive AI services to achieve adaptive, pro-active, and autonomic content with a single intelligent content architecture— that is capable of providing dynamic one-on-one personalized content experiences at scale. We'll also talk about the future of content supply chains and the impact that artificial intelligence and machine learning will have on our efforts. The Content Advantage talk show is brought to you by Zoomin Software.
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The Content Advantage: Spotting & Fixing Digital Content Accessibility Problems
By:
Type: Talk
Join us Tuesday, May 11, 2021, for a chat with Nadav Levy about digital content accessibility. Levy will make the case for making digital content accessible including why your organization should invest in it and who you are leaving behind if you don't. He'll introduce you to free tools you can use to detect web accessibility gaps and you'll learn how getting digital accessibility right can help you attract and retain new customers. The Content Advantage talk show is brought to you by Zoomin Software.
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Why You Should Care About Content Impact
By:
Type: Talk
Every engagement with a prospect, partner, employee, or customer relies on content — it's the lifeblood of business. Yet, many organizations have no way to know whether the content they produce fits its purpose, and they can't tell you whether or not it provides a desired, measurable business impact. Join us for this presentation from Christopher Carroll on the need to create content that serves both the needs of audiences and the organizations that produce it. Chris will discuss why it's important for Marketing, Product, and Support teams to need content to be “fit for purpose” and what to do if it's not. This presentation will be of particular interest to content teams working for organizations looking to improve the overall value of content by increasing content production efficiency, mitigating unnecessary risks, aligning writing teams, ensuring content quality and impact, developing consistent cross-channel communication, reducing content delivery delays, and improving customer experiences by providing clear, concise, relevant, and up-to-date content. This webinar is brought to you by The Content Wrangler and sponsored by Acrolinx.
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Harnessing Content to Strengthen Your Go-to-market
By: Informa TechTarget
Type: Webcast
To access insights for enhancing your marketing content strategy, check out this webcast featuring Jon Mycroft, Vice President of Integrated Publisher at TechTarget, and Lynsey Jenkins, Director of Enterprise Security Group Marketing at Akamai Technologies.
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The Content Dilemma: Building Consistency in a Fragmented Content Ecosystem
By:
Type: Talk
Content and knowledge need to be readily accessible by internal audiences – the employees that are supporting every stage of the customer experience. Done correctly, the way our content and data produce the digital experience can lead to greater customer loyalty. When it is not, it leaves prospects and customers with a negative impression and lost opportunities. Well-structured and managed content can save the enterprise millions of dollars per year. When content is not readily available to internal audiences, costs increase, efficiencies are lost and the resulting situation can impact employee engagement and satisfaction. The dilemma is that in any enterprise, content is created, managed, and applied by different groups and for various functions. Upstream and downstream processes have to be orchestrated to produce a seamless experience but few in the enterprise understand the entire content ecosystem and responsibility lies across stakeholders, functional groups, and departments. While there is no easy solution, in this webinar Seth Earley will talk about the combination of technologies, processes, and methodologies that can significantly impact the state of content chaos. You will learn: 1) The steps necessary to get control of the chaos in a sustainable, cost-effective way 2) How to reduce the friction caused by the inability to reuse content or present that content in the correct content for internal and external audiences. 3) How machine learning approaches for text analytics and content refactoring can improve knowledge and content access up and down the food chain. This webinar is brought to you by The Content Wrangler and sponsored by Ingeniux.
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Guide to overcoming challenges facing the telecom sector
By: TechTarget ComputerWeekly.com
Type: eGuide
The telecoms sector in 2017 finds itself increasingly challenged as operators and end-users respond to multiple challenges, such as the emergence of software-based networks, the steady erosion of voice revenues, and the growth of 'free' communications services.
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Effective Content Distribution in a Competitive Digital World
By: Informa TechTarget
Type: Infographic
Yes, creating standout content is important for successful marketing. But if you don’t effectively distribute that stellar content, then it goes to waste. Check out this TechTarget infographic to unlock 3 pro tips for improving your content-distribution strategy.
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The Content Advantage: Recognizing the Role of Product Content
By:
Type: Talk
A chat about the role product information with content strategy maven, Kristina Halvorson. Join Scott Abel, The Content Wrangler, and Megan Gilhooly, Vice President of Customer Experience for Zoomin Software, for a discussion about the value of product content and the role it plays in helping us provide exceptional customer experiences.
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Best practices for maximizing content ROI
By: Enterprise Strategy Group
Type: BrightTALK Webinar
In this webinar, Enterprise Strategy Group analysts Christophe Bertrand and Melinda Marks will zoom in on the most difficult content challenges faced by go-to-market teams and unpack the barriers to achieving ROI and strong engagement from your content-based programming. Tune in to learn more.
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Crafting digital content that B2B buyers want
By: Informa TechTarget
Type: Infographic
75% of B2B buyers, according to research, can develop a vendor list based solely on digital content. So, for your organization to make a list, your digital content has to pop. Download this infographic by TechTarget to unlock tips for crafting standout digital content.
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The Content Advantage: Technical Content Is The Product
By:
Type: Talk
Join Scott Abel, The Content Wrangler, for a chat with Kimberly Jeske, Director of Product Content at Cloudflare about the changing role of product content. We'll discuss why she believes "technical content is the product" and why it's time we started treating it that way. Thinking about content as a product means consistently following processes much like that of developing a physical product. It has to be purposefully designed, packaged, and tested. We'll talk about the value of post-sales content (customer support, developer documentation, APIs) and the opportunities available to leverage it for maximum impact. Kimberly will talk about her experiences putting a team of product content creators together (including UX writers and content designers) and share ideas and tips you may use to build teams in your organization. The Content Advantage is brought to you by Zoomin Software.
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Coffee and Content: The Secrets of the Content Industry
By:
Type: Talk
We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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When And Why You Might Need A Content Engineer
By:
Type: Talk
Elevate your understanding of how content engineering can transform your business's approach to managing and utilizing digital assets. Join us for an insightful discussion with Rafaela Ellensburg, a seasoned content engineering consultant from Albert Heijn, as she delves into the critical role of content operations in today’s data-driven environment. Rafaela will outline why treating your content as a strategic asset is essential and not just a liability. Learn how to add structure and meaning to your content to enhance scalability and efficiency across your organization. She'll also explore the integration of GenAI and content orchestration, emphasizing the need for Content-as-Linked-Data (CaLD) alongside Content-as-a-Service (CaaS). This free one-hour webinar will equip you with actionable insights on leveraging content engineering principles to optimize your content management value chain, ensuring personalized and orchestrated content delivery that meets contemporary business demands. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. Each 60-minute episode of Coffee and Content is recorded live. On-demand recordings are made available shortly after the live show ends. Coffee and Content is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.
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Content Intelligence: Executing Your Content Plan with Creativity & Scalability
By:
Type: Talk
Creating content that speaks directly to your desired audience can be achieved with the right research and proper content development. Knowing the tools and tricks to create highly targeted content is a sure-fire way to attract prospects, and delight customers. In the fourth episode of the Content Intelligence series, Nick Markwith, Sr. Director of Content, will outline how to develop highly-relevant, original content and provide insights on: - Researching and brainstorming as a persistent process - Selecting the right approach for a topic and keeping your audience engaged - Writing effective on titles and descriptions - BrightTALK’s process for producing scalable reports
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Coffee & Content: The Need for Enterprise Content Strategy
By:
Type: Talk
The distinction between pre-sales and post-sales content is blurring. Prospects routinely search for technical information and read user documentation before making a buying decision. Whether you like it or not, your prospects already use technical content. In this environment, you need a content strategy that accounts for all customer-facing information, not just marketing content or technical content. Join Sarah O'Keefe, founder and CEO of Scriptorium, for a discussion about the need for content strategy across all customer-facing information. A holistic content strategy will help you ensure that customers get consistent, effective, and unified messaging across all of your content. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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Coffee and Content: Success Factors for Content Operations
By:
Type: Talk
Join us for a chat with Colleen Jones of Content Science about the factors that help ensure success in content operations initiatives. You'll learn what content operations is, why it's needed to ensure success, and what works and what doesn't. You'll benefit from understanding the results of content operations research conducted by Content Science including what a successful ContentOps program looks like, and what factors contribute to its success. Coffee and Content is brought to you by The Content Wrangler and Heretto.
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Refocus Your Content: Engaging IT Buyers In a Digital-First Buying Environment
By: Informa TechTarget
Type: Infographic
Take a look at this TechTarget infographic for the essential tips and tricks for developing engaging content in a digital-first era.
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Coffee & Content: Capabilities Enabled by Structured Content
By:
Type: Talk
Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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Bringing Comfort to Content: How Shiji Turns Product Content into an Advantage
By:
Type: Talk
Join Megan Gilhooly and Scott Abel for a chat with Janice Cadel of Shiji. You'll discover how Shiji Group ensures its content provides the company with a strategic advantage over its competitors by creating technical content to help customers work efficiently and effectively. You'll hear how the content decisions the documentation team is making are elevating the voice of the team and providing them a seat at the decision-making table, allowing them to contribute in positive ways to the production of engaging content experiences that meet the needs of their company and its customers. The Content Advantage talk show is brought to you by Zoomin Software.
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Discover The Value of Your Enterprise Content
By:
Type: Talk
Think about this: There are roughly 3.4 billion people worldwide searching for information among 1.7 billion commercial websites. And all of those digital experiences are powered by content. Which makes that content a major business asset. Your content speaks on behalf of your brand, and it guides your customers through their journey with your company. So it holds a lot of value. And just like anything of value, content needs care — to keep it in good shape and performing well. Join this webinar to better understand the value of your enterprise content, and why mediocre content can impact your customer experience and your bottom line. We’ll show you: * Why content is an undisputed asset to your enterprise * Where you can find hidden costs and risks in your content creation * How better quality content can lead to better results This webinar is brought to you by The Content Wrangler and sponsored by Acrolinx.
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Coffee and Content: Operationalizing Content Production
By:
Type: Talk
Join Scott Abel and Patrick Bosek for a lively discussion with PayPal Director of Content, Lucie Hyde about the need for content operations (#ContentOps) — an emerging operational model for content production that helps us reduce inefficiencies and risks, automate repeatable processes, scale up our outputs, and use what we learn to create actionable business insights. We'll ask Lucie why PayPal is moving to this model and why other companies might want to consider doing the same. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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Omnichannel Needs Content Operations
By:
Type: Talk
Marketers are given the nebulous task to “go do omnichannel” and then struggle to get all the pieces in place. Creating specific content for distinct stages of a customer journey, across multiple products, multiple audiences, and multiple markets can become a daunting task. Without a high-functioning operating model for managing content, it’s easy to get overwhelmed. Noz Urbina discusses how to scale up your omnichannel content production with elegance and efficiency. Bio: Noz Urbina is a globally recognised content strategist and modeller. He’s well known as a pioneer in content strategy, content marketing, customer journey mapping, and adaptive content modelling to support personalised, contextually relevant content for omnichannel experiences. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and founder of the event and community www.OmnichannelX.digital Let's Talk Content Operations is brought to by Content, Seriously and The Content Wrangler.
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Coffee and Content: Understanding the (Content) Personalization Paradox
By:
Type: Talk
Join us for a chat with global content strategy expert, Val Swisher, to discover the secret to personalizing content experiences at scale. You'll leave the show with a clear understanding of why content standardization is required to deliver individualized experiences at scale. Coffee and Content is brought to you by The Content Wrangler and Heretto.
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The Ultimate Guide to Enterprise Content Management
By: TechTarget ComputerWeekly.com
Type: eGuide
Enterprise Content Management (ECM) has rapidly evolved as different forms of content have been introduced to the work environment. In this guide, find out how ECM works, why it is so important, the key components and benefits, and what to look for when choosing ECM software.
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Coffee & Content: Leading Content Strategy Across an Enterprise
By:
Type: Talk
Join Patrick Bosek and Scott Abel for Coffee & Content with award-winning author Anna N Schlegel, Vice President, Global Portfolio Lifecycle Management at NetApp. We'll discuss what leadership looks like and how it can impact enterprise content strategy initiatives. You'll learn why NetApp has decided to create the role of Customer Experience Czar to help the firm reach its goal of providing frictionless content experiences. And, you'll discover why creating a customer experience model can help you ensure that other departments and functional areas understand what customer experience excellence looks like. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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Content Transformation, Conversion And Migration
By:
Type: Talk
Content transformation, conversion, and migration are often confused because they are related processes that involve changing digital content in some way. Additionally, the terminology used to describe these processes can vary depending on the context and industry, further contributing to the confusion. Confusion surrounding the meaning of these terms is also caused by their interconnectedness — they may be performed together or in sequence. Moreover, the boundaries between these processes can be blurred, as they may involve similar techniques, tools, and technologies. For instance, automated tools that are used for content transformation can also be used for content conversion or migration. Join us for a presentation from Mark Gross, president of Data Conversion Laboratory, about the differences between the processes of content transformation, conversion, and migration. While each of these related processes are involved in managing digital content, each serves a distinct purpose and involves different techniques and tools. You'll leave with a solid understanding of the differences in these three terms and be prepared to put this knowledge to work. Can't make it? Register, and we'll send you a link to watch a recording when convenient. This show is brought to you by The Content Wrangler, Data Conversion Laboratory, and Heretto, the #ContentOps platform for product, reference, and knowledge content.
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Improving Content Value and Performance with Content Fitness
By:
Type: Talk
Content creation is a dance between art and science. We can easily tell "how" content is performing based on engagement. What we can’t easily tell is "why" it performs the way it does — that is until you understand how "fit" your content is! There are many reasons why content may not perform well — whether it’s from a lack of exposure, limited budgets, or minimal formats. One of the biggest reasons is because it lacks fitness. Content Fitness measures how well your content aligns with your brand's tone of voice, findability, clarity, and ability to resonate with your audience. Join Chris Carroll, Director of Product Marketing at Acrolinx, and Paul Bongers, VP Strategy at Acrolinx for this discussion about how we bring more science to the art of content creation — to increase content fitness, improve performance, and deliver value to your business.
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Driving Conversions with Digital Content
By:
Type: Talk
If you create great content and nobody sees it, what’s the point? Join New England’s top content marketers to hear how they’ve shifted their strategy during the pandemic to maximize the ROI of their campaigns. They’ll share their secrets about: - Standing out from the digital noise during the pandemic with engaging, valuable content - Aligning content with demand generation strategy - Understanding campaign goals and personas to create relevant content - Designing virtual events to succeed when your audience has Zoom fatigue
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Optimising content management workflows with AI
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-handbook explores how a pantheon of AI technologies -- from machine learning and natural language processing to image recognition and video search -- promises to revolutionise content management workflows and personalise customer experiences. Some words of caution, however. These are early days for AI-infused content management.
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Generating Structured Content From Unstructured Legacy Content
By:
Type: Talk
In an era where content is king, the potential of unstructured legacy content sits like an untapped goldmine. Unlocking this treasure can revolutionize how you generate new, structured content, leveraging the power of generative AI. During this hands-on webinar, Dominik Wever, founder of Promptitude.io, delves into the art of transforming unstructured legacy content into basic structured content. Basic structured content is organized in a consistent format but may not follow a rigorous standard or schema. It typically involves using headings, lists, and paragraphs with some metadata to make content more accessible and easier to manage. This level of structure improves readability and findability, but might not support advanced use cases like dynamic publishing across multiple channels or automated personalization. During this web event, you'll learn to use generative AI to extract valuable data from existing content and then generate new, basic structured content: From creating case studies out of raw interview transcripts to crafting detailed release notes from product team meetings, the possibilities are endless. You will walk away with a newfound appreciation for legacy content, equipped with the knowledge and skills to harness generative AI for content creation: * Learn to write effective prompts that not only extract structured data but also guide AI in generating new content types. * Discover how to minimize the risk of inaccuracies and "hallucinations" often associated with AI-generated content. Can’t make it? Register, and we’ll send you a link you can use to watch a recording when it’s convenient for you. This show is brought to you by The Content Wrangler and is sponsored by Heretto, a powerful component content management system (CCMS) platform to deploy help and API documentation in a single portal designed to delight your customers.
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Models for Global Content Operations
By:
Type: Talk
In the global content world, two drastically different organizational models prevail: Content Management System-centric and Translation Management System-centric. Join us for a chat with global content expert, Dominique Trouche about both operational models, their differences, and for tips on which model is best for your organization to choose based on your industry, your quality requirements, and your user communities. "Let's Talk Content Operations" is brought to you by Content, Seriously and The Content Wrangler. About our guest: For over 30 years, Dominique Trouche has focused on increasing the performance of companies in traffic management, logistics and IT by optimizing their processes. CEO of WhP, a localization services provider specialized in technical content, he provides high value-add services to guide clients towards optimal localization performance. With the rise of structured content and the DITA standard among technical content publishers, Dominique has honed his consulting services and solutions offering to help them excel in their global content processes.
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The Content Advantage: Directing Product Content Strategy
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Type: Talk
Join Scott Abel, The Content Wrangler, for The Content Advantage and his special guest, Sakura Ticer, an experienced director of product content strategy. We'll discuss what a director of product content strategy does and Sakura will share lessons she has learned directing product documentation teams at Silicon Valley firms. We'll discuss recruiting and hiring new employees, building effective teams, overcoming common challenges, selecting software, and helping employees carve out a path for career growth. And, we'll take your questions. The Content Advantage is brought to you by The Content Wrangler and sponsored by Zoomin Software.
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Building a Sustainable Content Ecosystem
By: Enterprise Strategy Group
Type: ESG White Paper
To maximize content ROI, businesses need to think through the whole before they can successfully solve for the major parts.This Enterprise Strategy Group (ESG) white paper will show you how to build a sustainable content ecosystem that drives ROI and engages your target buyers.Read now to unlock breakthrough strategies.
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User Testing and Content Design
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Type: Talk
Join us for a discussion with digital user experience researcher, Karen Bachmann, of Regions Bank, about the importance of informing content design decisions with user testing data. We'll discuss different user testing strategies, approaches, and tactics and we'll talk about the role usability testing plays in the development of successful content design efforts. About the Presenter: Karen Bachmann helps companies build trust and engagement with the people they serve. Using research to understand who users are, what they need to accomplish, and how they expect to accomplish it, she helps teams understand what products and services align with real users' needs and how to ensure those developed provide satisfying experiences across all interactions a customer has with the company. The Content Advantage is brought to you by The Content Wrangler and sponsored by Zoomin Software.
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Why A Content Services Platform is Important to Protect and Secure Content
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Type: Video
Organizations have vast and growing volumes of content to manage, which has been exacerbated by the COVID-19 pandemic. With a growing number of people now working from home on a long-term basis, protecting and securing content has never been more important. New regulations, such as GDPR in Europe and CCPA in California, place additional burdens on organizations to protect content, especially content that contains personally identifiable information (PII). Failing to adequately protect content places risks on organizations, including falling foul of regulators and legislators, facing a loss of content due to employee actions, or being unaware of the presence of contentious content. Join us for this webinar as we: • Examine some of the difficulties organizations face trying to manage rapidly-growing volumes of content • Demonstrate the benefits of a strong content management/content services platform
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Coffee & Content: Structured Content Powers the Healthcare Voice Revolution
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Type: Talk
We're on the cusp of a remarkable revolution in the healthcare industry. There's a transformation taking place — a metamorphosis in the way that hospitals, labs, pharmacies, medical offices, clinics, and medical device manufacturers deliver information. The most likely changes are designed to improve the patient experience, more-often-than-not, by leveraging the power of artificial intelligence and conversational content. Join us for a chat with digital healthcare experience guru, Bill Cava, co-founder and chief product officer with Orbita, a company that designs healthcare solutions for voice-activated devices. In this episode of Coffee and Content, you'll hear how some healthcare firms create exceptional customer experiences that take full advantage of chatbots, personal assistants, and other accelerating technologies. Cava will share some real-world examples and take questions from the audience. You'll leave understanding why structured content and data are required to deliver the personalized content experiences the healthcare voice revolution makes possible. Coffee & Content is brought to you by The Content Wrangler and Heretto.
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What the Heck is Modular Content?
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Type: Video
Modular content. Componentized content. Intelligent content. You might have heared these names before, but in this session we Sam and Emerson shine a light on how it helps improve not only content lifecycle productivity but also content compliance. You’ll learn why content reuse is on the rise and take away some practical advice you apply to your own content strategy.