IBM Dynamic Inventory Optimization Solution: Helping Improve the Bottom Line through Inventory Optimization
By: IBM Line of Business View more from IBM Line of Business >>
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Reducing Carrying Costs A Financial Perspective on Inventory Optimization
By: LeanDNA
Type: White Paper
Manufacturers aim to optimize inventory and reduce carrying costs, impacting financial health. This white paper explores inventory optimization from a financial perspective, highlighting strategies to minimize storage and maintenance expenses.
Using analytics, collaboration, and lean practices, manufacturers can reduce costs, improve cash flow, and increase responsiveness.
Read the paper to see how inventory optimization boosts financial performance.
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Healthcare Horizons: Navigating the Future of Inventory Intelligence
By: Zebra Technologies
Type: Research Content
Healthcare is being reshaped by AI, analytics, and IoT. This report examines how these technologies are revolutionizing inventory management, leading to better patient outcomes and more efficient care.
It focuses on how predictive analytics improve supply chain transparency, optimize stock, and cut waste. It notes that 80% of leaders expect AI to greatly enhance inventory insight and precision.
The study shows healthcare's shift to proactive strategies through tech, improving operations and patient safety. Access the full Hospital Vision Study for insights into the future of healthcare inventory management.
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The Ins and Outs of Inventory Management
By:
Type: Replay
Inventory can be a daunting task, but with Jamf Pro, and its inventory management capabilities, it doesn’t have to be. Collect inventory automatically, organize that information and even export reports. You can improve the efficiency of your IT team's inventory management processes without impacting the end-user experience. In our webinar, The Ins and Outs of Inventory Management you’ll learn: -What type of data is collected -Inventory reporting -How to automate inventory & reporting -How inventory management fits into Apple Enterprise Management
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InventoryAI+ Transforms Inventory & Supply Chain Chaos into Triumph
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Type: Video
The reliance on outdated legacy systems has made it increasingly difficult to manage inventory efficiently, from overstocks and stock outs to the need for superior service levels. Enter InventoryAI+, a cutting-edge solution designed to revolutionize the way supply chain professionals optimize inventory and maximize performance. Watch this dynamic webinar that will reveal the immense value and insights you can gain through InventoryAI+ in your supply chain management. Key features from which you’ll benefit include: - Enhanced AI Capabilities – make quick, informed decisions to improve supply chain performance with real time insights that empower your team. - Immediate Issue Resolution– reduce bloated inventories and increase service levels with real-time alerts and insights. - Economic Prioritization – lower your costs and optimize your inventory with intelligent scoring and economic prioritization.
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Inventory Management with Acumatica
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Type: Video
Inventory management is essential for wholesale streamline inventory plans, and manage stock across warehouse locations with insights to increase turns and reduce carrying costs.
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Healthcare's Digital Pulse: Elevating Precision in Inventory Management
By: Zebra Technologies
Type: Research Content
Explore how hospitals use RFID, barcodes, and location tracking to revolutionize inventory management and patient care. Discover the advantages, obstacles, and strategies healthcare leaders employ to enhance materials management in the full Hospital Vision Study.
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Building an Accurate IT Asset Inventory
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Type: Talk
A complete, up-to-date IT asset inventory is essential for managing risk, complying with regulatory requirements, and supporting digital transformation initiatives. But what’s the best approach to building one? In this webinar, we’ll compare and contrast the technologies used in modern solutions, including sensors, scanners, and connectors.
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How to Take Control of Your SSL/TLS Certificate Inventory
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Type: Talk
It’s not the SSL/TLS certificates you track that cause issues – it’s the certificates hiding in your network, beyond your visibility. The problem is that most organizations don’t know where all of their certificates live, who uses them, and most importantly, when they expire. All it takes is one unexpected expiration to create a costly network or application outage. So how do you keep track of every certificate in your inventory? The path to success starts with discovery. Join Sami Van Vliet, Principal Product Manager, and Ryan Sanders, Product Marketing Manager for a 30-minute discussion and live demo of the 3 simple ways that Keyfactor gives you complete visibility of all certificates in your inventory, regardless of where they were issued from or where they live.
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How you can generate a scripted stock calculation with our inventory module
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Type: Video
Florin Ciorita, Development Team Leader at ELIAN Solutions, is presenting the inventory module for mobile app, developed by our team on Microsoft Dynamics 365 Business Central platform.
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Recommended Inventory for Data Center Scope 3 GHG Emissions Reporting
By: Schneider Electric
Type: White Paper
In this paper, find out everything you need to know about Scope 3 emissions, and explore an inventory of 9 emissions source categories and their data center-specific subcategories for accounting and reporting.
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Analysis and Inventory for Mainframe Systems
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Type: Talk
As organizations modernize, it is essential to understand software deployment and user configurations across the organization. In this webinar you will see the latest in host access analysis and inventory. You will learn how Micro Focus can help you: • Assess exposure to risk and vulnerabilities • Determine compliance with regulations • Gain insights into how well internal policies are followed You will also learn how to retrieve real-time usage information to understand how end-users utilize software, allowing you to plan infrastructure changes or monitor for non-standard end user configuration activity. Join this webinar to learn more and to see the new release of Host Access Analyzer.
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Learn how a digital twin can improve inventory management to save time and money
By: Forward Networks
Type: Replay
Join special guests Michael Wynston, Director of Network Architecture and Automation, at Fiserv, and Andre Kindness, Principal Analyst at Forrester Research, to learn how the inventory management capabilities of a network digital twin helped Michael to: - Save 7 figures in support costs - Improve lifecycle management - Know with mathematical certainty exactly what is in his network - Improve security by eliminating blind spots - Prove compliance over time during audits By creating a searchable and easy-to-understand single source of truth for network inventory, Michael answers questions about his network with mathematical certainty, has more confidence in automation efforts, and provides a way for him to plan what he wants his network to accomplish. Andre Kindness, Principal Analyst at Forrester Research, will augment Michael's expertise with his insight as a leading industry expert to help attendees understand the benefits of accurate inventory management.
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Learn how a digital twin can improve inventory management to save time and money
By: Forward Networks
Type: Replay
Join special guests Michael Wynston, Director of Network Architecture and Automation, at Fiserv, and Andre Kindness, Principal Analyst at Forrester Research, to learn how the inventory management capabilities of a network digital twin helped Michael to: - Save 7 figures in support costs - Improve lifecycle management - Know with mathematical certainty exactly what is in his network - Improve security by eliminating blind spots - Prove compliance over time during audits By creating a searchable and easy-to-understand single source of truth for network inventory, Michael answers questions about his network with mathematical certainty, has more confidence in automation efforts, and provides a way for him to plan what he wants his network to accomplish. Andre Kindness, Principal Analyst at Forrester Research, will augment Michael's expertise with his insight as a leading industry expert to help attendees understand the benefits of accurate inventory management.
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Recommended Inventory for Data Center Scope 3 GHG Emissions Reporting
By: Schneider Electric
Type: White Paper
In this paper, explore the FAQs of Scope 3 emissions and discover the inventory of 9 emissions source categories and their data center-specific subcategories for accounting and reporting.
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BigFix Extends Inventory Capability to Discover Software in Containers
By:
Type: Talk
In an industry first, enterprises can now use BigFix Inventory to discover and manage software deployed in containers. Attendees will to learn how this exciting new capability enables: - Discovery of all container instances - Determine what software is running in containers. - Usage parameters and where its deployed . - Tag the discovered software for later reporting on software license owner and more.
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Capture the Complete OT/ICS Asset Inventory You Need to Protect Your Operations
By:
Type: Video
Learn how you can effectively discover, quantify, and assess risk in your OT/ICS attack surface. You cannot successfully defend and protect your organization without having a complete, detailed, and timely inventory of your entire OT/ICS attack surface. This includes the device and system configuration data required for assessing vulnerabilities, safety issues, and potential attacks. To learn how you can master your OT/ICS asset inventory, join Dick Bussiere, Principal OT Security Engineer with Tenable, for this webinar covering the following topics: >> Overcoming common asset discovery challenges and fallacies >> The differences between passive and active discovery, how they work, the benefits of each technique, and when to use them >> Going beyond asset discovery, to capture the data needed for effective risk analysis and security/operational decision-making
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Optimizing Materials Management for Better Patient Outcomes
By: Zebra Technologies
Type: Analyst Report
This study reveals the critical impact of inventory management on patient care and healthcare operations. It explores how digitized solutions can streamline supply chains, improve forecasting, and enhance patient safety. Read the full report to discover how technology is transforming materials management in hospitals.
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API Discovery, Inventory, and Security Webinar
By:
Type: Replay
Recent breaches have exposed everything from your credit score to your age, gender, and even how often you work out. Worst of all, in a recent breach, unprotected APIs (Application Programming Interfaces) have exposed the personally identifiable information and login credentials of 37 million people. Given the sensitive nature of the data that can be exposed by unprotected APIs, the need for effective security cannot be stressed enough. Join our webinar to learn from F5 security experts why it is imperative for organizations to address security threats to consumers and business — and the steps you can take to get started. You will hear real stories about security challenges, followed by a demo showing what shadow APIs are and look like and how to interact with them, and more. In this webinar, you will learn about: - The best ways to incorporate security controls. - API discovery and API protection rules. - Swagger file generation through discovery and import. - Rate limiting based on the API inventory that gets created.
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A Resilient Supply Chain: Taking guess work out of inventory to start winning!
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Type: Video
How frustrating is ordering a product online and not getting it on time, getting the wrong product or worse, not getting it at all? How about when you find different prices on a company’s website compared to the store? In an era where customers are increasingly shopping online and expecting timely deliveries, a resilient supply chain that delivers on customer experience is critical for businesses. It directly impacts competitive advantage and consumer trust, cascading into the company’s financial performance. Managing inventory requires fast end-to-end visibility for accurate forecasting, maintaining stronger relationships with suppliers and delivering a five-star customer experience every time. Find out how to easily and remotely connect critical systems in minutes with minimal resources and start winning! Join us in this webinar to: * Find out which applications help effectively manage your inventory to take guess work out * Learn how to easily connect applications internally and externally, B2B2C * See a live demo on how it is done
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A Resilient Supply Chain: Taking guess work out of inventory to start winning!
By:
Type: Replay
How frustrating is ordering a product online and not getting it on time, getting the wrong product or worse, not getting it at all? How about when you find different prices on a company’s website compared to the store? In an era where customers are increasingly shopping online and expecting timely deliveries, a resilient supply chain that delivers on customer experience is critical for businesses. It directly impacts competitive advantage and consumer trust, cascading into the company’s financial performance. Managing inventory requires fast end-to-end visibility for accurate forecasting, maintaining stronger relationships with suppliers and delivering a five-star customer experience every time. Find out how to easily and remotely connect critical systems in minutes with minimal resources and start winning! Join us in this webinar to: * Find out which applications help effectively manage your inventory to take guess work out * Learn how to easily connect applications internally and externally, B2B2C * See a live demo on how it is done
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The Importance of Maintaining an Accurate Asset Inventory across the xIoT
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Type: Talk
The modernization of industrial environments around the globe is linking asset connectivity to the heart of what sustains everyday life. As assets within the extended internet of things (XIoT) proliferate throughout operational technology networks, priority No. 1 is maintaining an accurate, always up-to-date asset inventory. This presentation will explain why it’s important to understand what assets are on the network, how they are connected, whether they’re vulnerable to active exploits, and who can access them. Understanding the answers to these questions requires fundamental knowledge about the unique environments they come from, and the ability to tailor cybersecurity solutions to fit them.
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7 Ways Analytics Automation Optimizes Supply Chain Decisions
By: Alteryx
Type: White Paper
In modern supply chain management, accuracy and agility are make-or-break factors. Analytics automation delivers both. Download this guide to learn how analytics automation improves inventory management, consumer demand predictions, and 5 other critical functions.
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Data-Driven Security with a Unified Asset Inventory
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Type: Talk
In this WiCyS strategic partner webinar led by Flatiron, attendees will be shown the benefits that a “single-pane view” of an organization’s digital assets has on making decisions regarding security risk. We'll discuss how this inventory is built, what data integrations it uses, and useful ways of interacting with that data for a Security team. Can't make it during the scheduled time? Go ahead and register to receive a recording as soon as we wrap. WiCyS is proud to provide members the opportunity to earn CPE/CEU credits for attending WiCyS Webinars live. To earn CPE/CEU credits with the following providers, you must meet the minimum requirements: - GIAC/(ISC)2: attend for a minimum of 45 minutes or the entirety of the webinar - CompTIA: attend for a minimum of 60 minutes or the entirety of the webinar (webinar topic must relate to the certificate being renewed) Attendees who meet the requirements will receive a verification email to use as proof of attendance for submitting CPE or CEU credits with their provider.
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Improving On-Time Delivery and Reducing Shortages in 3 Months
By: LeanDNA
Type: Case Study
Nice | HySecurity improved on-time delivery by 83% in 3 months after implementing a cloud-based inventory optimization platform. The solution provided total visibility into inventory, automated reporting, and optimized inventory levels, freeing up cash and enhancing customer satisfaction. Read the full case study to learn more.
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Elevating Healthcare via Strategic Supply Management
By: Zebra Technologies
Type: Analyst Report
This in-depth healthcare industry report examines the complexities of inventory management and how strategic supply chain optimization can elevate clinical efficiency and patient outcomes. Discover key inventory challenges and explore digital solutions to streamline workflows. Read the full Analyst Report to learn more.
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Find and resolve critical vulnerabilities with Redjack
By: Redjack
Type: Product Overview
Asset inventories may seem deceptively simple, but they can make a serious difference when it comes to cybersecurity. The Redjack platform uses non-intrusive software-based network sensors to give you a comprehensive view of your connected infrastructure. Download the full product overview to learn more.
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From Chaos to Clarity: Comprehensive Financials with Acumatica
By:
Type: Video
How Distribution Resource Planning optimizes inventory management by forecasting demand and proposing inventory purchases, how AP Document Recognition automates accounts payable processes, how consolidations ensure quick and easy financial statements. Register now to gain insights into Acumatica’s powerful features, enhance collaboration, drive growth, and empower your business for success!
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Integrating ServiceNow CMDB as a Source Of Truth to Drive Network Automation
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Type: Talk
Rich Martin, Senior Technical Marketing Engineer at Itential, will demonstrate how to integrate automations with ServiceNow using APIs in order to create a new inventory table and populate it with details from the live network, which creates the opportunity to utilize ServiceNow as a source of truth for network inventory. In this live demo, we will showcase: • Creating a new inventory table in ServiceNow and define necessary fields. • Using Itential to create an automation to query network devices. • Expanding the workflow to populate and inventory table in ServiceNow. • Querying ServiceNow as a source of truth for network inventory.
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How to conduct a data inventory
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Type: Talk
How much money does your company have in the bank? Which of your employees has a criminal record? You don’t know? Unfortunately, that's where most organizations stand with their sensitive data assets: unaware and unprepared. Joining Sean on the webinar will be Eric Stegner Director of Information Risk at Andrews Federal Credit Union and Ryan Lawless, Director of Advisory Services at Infolock.
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FACTORY FORWARD: NAVIGATING NEXT-GEN SUPPLY CHAIN OPERATIONS
By: LeanDNA
Type: eBook
This e-book offers a comprehensive guide to navigating modern supply chain challenges, drawing insights from real-world case studies. Dig into the e-book to discover how data-driven decision-making, enhanced visibility, and resilience strategies can transform your supply chain operations in the digital age.
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3 Machine Learning Use Cases for Planning & Logistics
By: Alteryx
Type: eBook
Tired of relying on outdated forecasting methods and struggling to keep up with fluctuating customer demand? Download 3 Machine Learning Use Cases That Immediately Benefit Planning and Logistics Teams and start transforming your planning and logistics operations.
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Advertorial - A New Level of Visibility And Certainty for Security Professionals
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Type: Video
Do you want to be able to answer questions like these quickly and with confidence? * Which of your vulnerabilities are actively being exploited? * What unauthorized software is installed on your assets? Watch this video to discover how you can get a new level of visibility and certainty using a free asset inventory product from Qualys.
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Optimize Your Supply Chain Operations Through Supplier Compliance
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Type: Video
A critical part of the supply chain is ensuring that raw materials and products are received by suppliers in a timely and efficient manner for seamless delivery to the intended warehouse locations. Organizations are perpetually looking for new and innovative ways to deliver business transformation and optimize their supply chain operations. Does this sound like your organization? Watch this on-demand session where our industry experts discuss the challenges faced by organizations when optimizing their supply chain operations, and learn how cloud-based labeling can help you: - Eliminate relabeling: which alone has resulted in upwards of $2M - $3M in labor and materials - Save millions in warehousing costs: gain faster time-to-market, and radically reduce inventory and waste - Improve manufacturing agility: promptly adjust supplier orders based on changing needs
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SSL/TLS Certificate Management 101 - What to Manage?
By:
Type: Replay
Every application needs an SSL/TLS certificate to secure communications online, whether they live on a container or on the cloud. With an unreliable certificate inventory, any certificate-related issue can quickly become time-consuming and expensive to remediate. In this webinar you’ll learn: - How to maintain an accurate inventory in a heterogeneous infrastructure - Demo: How AppViewX CERT+ can help you discover and maintain an accurate certificate inventory - Few real-world problems that our customers faced before switching to our solution
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SSL/TLS Certificate Management 101 - What to Manage?
By:
Type: Replay
Every application needs an SSL/TLS certificate to secure communications online, whether they live on a container or on the cloud. With an unreliable certificate inventory, any certificate-related issue can quickly become time-consuming and expensive to remediate. In this webinar you’ll learn: - How to maintain an accurate inventory in a heterogeneous infrastructure - Demo: How AppViewX CERT+ can help you discover and maintain an accurate certificate inventory - Few real-world problems that our customers faced before switching to our solution
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SSL/TLS Certificate Management 101 - What to Manage?
By:
Type: Replay
Every application needs an SSL/TLS certificate to secure communications online, whether they live on a container or on the cloud. With an unreliable certificate inventory, any certificate-related issue can quickly become time-consuming and expensive to remediate. In this webinar you’ll learn: - How to maintain an accurate inventory in a heterogeneous infrastructure - Demo: How AppViewX CERT+ can help you discover and maintain an accurate certificate inventory - Few real-world problems that our customers faced before switching to our solution
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SSL/TLS Certificate Management 101 - What to Manage?
By:
Type: Replay
Every application needs an SSL/TLS certificate to secure communications online, whether they live on a container or on the cloud. With an unreliable certificate inventory, any certificate-related issue can quickly become time-consuming and expensive to remediate. In this webinar you’ll learn: - How to maintain an accurate inventory in a heterogeneous infrastructure - Demo: How AppViewX CERT+ can help you discover and maintain an accurate certificate inventory - Few real-world problems that our customers faced before switching to our solution
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Ease Retail Supply Chain Uncertainty with Better Integration
By: Digibee
Type: White Paper
How can you proactively mitigate your supply chain risk? The right integration platform can help you transform your supply chain into a resilient, digitally connected ecosystem. Read on to learn how Digibee’s integration solution may be able to help you solve your complex integration challenges quickly and confidently.
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Keeping up with the speed of retail
By:
Type: Video
Rapid changes in consumer technology have also created a new speed of retail. Technology upgrades for new payment options and tracking inventory are just two examples of deployments needed to ensure the highest level of customer engagement and satisfaction. How can retailers keep up with technology upgrades and keep it simple?
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TeamViewer Asset Management
By: TeamViewer
Type: Product Overview
Discover and manage all devices, software, and assets in your network with TeamViewer Asset Management. This solution offers full IT inventory visibility, remote management, and data-driven insights to optimize security, compliance, and business scalability. Read the full product overview to learn more.
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8 Ways to Transform Your Supply Chain E-book
By: Alteryx
Type: eBook
How confident are you in your latest inventory forecast? You can overcome disruption, generate revenue and create growth with AI-powered analytics – and lead your supply chain efforts with both confidence and agility. Read this e-book to learn about 8 ways you can innovate and improve your supply chain.
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Next Generation Asset Management: Integrating with Security and Risk Strategies
By:
Type: Replay
Assets are the lifeblood of an organization’s operations. Baseline asset management including acquisition, maintenance, support, and disposal is a business imperative and a board-level initiative for many organizations. The next generation requires a hybrid of in-depth hardware & software inventories, preventative & predictive monitoring, security & data breach protection, and comprehensive risk controls to achieve operational excellence. Our panelists will discuss their digital transformation journeys and how to move forward with an integrated, innovative, and optimized plan to comprehensive asset management.
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Manufacturing Analytics: Optimizing Operations with Real-Time Insights
By:
Type: Video
With Industry 4.0, managing manufacturing data is crucial for advanced data analytics. 80% of global manufacturing leaders are prioritizing the improvement of their data management landscape according to a workforce survey by EY. However, at present, many industrial businesses and technology leaders face a complex data estate, including disparate data sources, a skills shortage, and poor data governance, making it difficult to deliver business impact with production data. In this webinar, we will discuss how to simplify your data operations, unlock the potential of your data, reduce costs, optimize operations, and accelerate sustainability initiatives. We will cover these topics in the webinar: • Leveraging data analytics for predictive maintenance • Improving supply chain management with real-time data insights • Optimizing inventory management through data analysis • Improving Environmental and Social Performance using Advanced Analytics • IIoT Smart Factory Accelerators
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Manufacturing Analytics: Optimizing Operations with Real-Time Insights
By:
Type: Replay
With Industry 4.0, managing manufacturing data is crucial for advanced data analytics. 80% of global manufacturing leaders are prioritizing the improvement of their data management landscape according to a workforce survey by EY. However, at present, many industrial businesses and technology leaders face a complex data estate, including disparate data sources, a skills shortage, and poor data governance, making it difficult to deliver business impact with production data. In this webinar, we will discuss how to simplify your data operations, unlock the potential of your data, reduce costs, optimize operations, and accelerate sustainability initiatives. We will cover these topics in the webinar: • Leveraging data analytics for predictive maintenance • Improving supply chain management with real-time data insights • Optimizing inventory management through data analysis • Improving Environmental and Social Performance using Advanced Analytics • IIoT Smart Factory Accelerators
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Tanium & ServiceNow deliver asset management peace of mind
By: Tanium
Type: eBook
99% of organizations using CMDB tooling that do not confront configuration item data quality gaps will experience visible business disruptions according to Gartner. So, how can you level-up your CMDB? Browse this e-book to discover how Tanium and ServiceNow deliver asset management peace of mind and can improve your CMDB.
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Efficient Supply Chain Management: The Power of Integration-Driven Automation
By:
Type: Replay
In an era defined by unprecedented challenges and evolving consumer behaviors, optimizing and streamlining supply chain management has never been more critical. Join us as we explore cutting-edge integration strategies for IT, supply chain, and operational leaders with a focus on efficiently managing orders, suppliers, 3PLs, inventory and more. We will uncover the art of seamlessly connecting the dots for automated business processes. Discover how to gain real-time inventory visibility across channels and the art of managing multi-channel inventory through strategic tactics. Explore the intricacies of dropshipping management and uncover effective techniques for collaboration with suppliers, even in a rapidly changing landscape. Chris Bidleman, Director of Solution Architects at Celigo, a thought leader with over 30 years experience in supply chain innovation and integration, and Ebru Saglam, Principal Product Marketing Manager at Celigo will provide actionable insights and best practices for leveraging technology to enhance your supply chain operations. In this session, you will learn: ● How to successfully navigate supply chain complexities ● How to optimize your supply chain through integration to drive efficiency and agility ● Proven strategies and best practices for integration-driven automation
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Migration and Modernization Assessment
By: Google
Type: Assessment Tool
With this tailored assessment, receive a complete inventory of your current infrastructure, migration and modernization recommendations, a total cost of ownership (TCO) report, and strategic guidance from Google Cloud and our partners to help you maximize business value.
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How barcodes can help in patient settings
By: Zebra Technologies
Type: Blog
From more accurate medical diagnoses to tracking inventory and equipment, barcodes are an invaluable tool for healthcare settings. In fact, it is difficult to identify a single medical action that would not benefit from barcodes. Read this blog to learn more about how 2D barcode technology and should be used in healthcare settings.
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Elevate your cloud security posture with GravityZone CSPM+
By: Bitdefender
Type: Product Overview
As cloud accelerates application delivery, unfortunately, security has struggled to keep pace, leading to gaps which attackers can, and do, exploit. Learn how GravityZone CSPM+ can cover these gaps, providing insight into the cloud inventory, automatically identifing misconfigurations and relating them to best practices and compliance posture.
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Reinventing retail through data-driven insights
By:
Type: Talk
Insights from computer vision systems enable high street retailers to get to know their customers better, deliver improved service, and prevent shrinkage and costly in-store incidents. Rich data analysis also allows retailers to maximize sales by tracking shelf inventory levels and maximize customer throughput by cutting checkout queues at peak times. Join Fujitsu’s retail optimization specialist Puthumay Gnanamanickam and profit protection expert Steve Hewitt from Profitunity on this webinar, where we’ll lift the lid on how data-driving insights are providing retailers with 20:20 vision into what’s going on in-store - as the key to optimizing sales.