Case Study: Salesforce.com and BakBone Software, Inc.
By: Salesforce.com View more from Salesforce.com >>
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Understanding How to Bring Your Own Key to Salesforce
By:
Type: Replay
Cloud trends, including storing sensitive data in cloud and the recognition that data security mandates also apply there, drive both cloud consumers and providers to endeavor to share the challenge of keeping data secure in Salesforce.com. This webinar will discuss those trends, discuss the various challenges protecting data in Software as a Service, or SaaS, environments, and then provide a case study of the rapid evolution of Salesforce Shield Platform Encryption and its leadership in customer key management solutions.
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CipherTrust Cloud Key Manager
By:
Type: Video
Establish strong controls over encryption keys and policies for data encrypted by cloud services with Thales CipherTrust Cloud Key Manager. CipherTrust Cloud Key Manager supports a growing list of infrastructure-, platform- and software as a service (IaaS, PaaS and SaaS) providers. SaaS solutions include Microsoft Office365, Salesforce.com and Salesforce Sandbox. Supported IaaS/PaaS solutions include Microsoft Azure, Microsoft Azure Germany and China National Clouds, Microsoft Azure Stack, and Amazon Web Services.
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CW Europe – March 2018
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of CW Europe, we look at a company that is disrupting the catering sector by using the latest IT. Lemoncat chose Berlin for its headquarters because it felt the city offers the right environment for tech workers to live and work. For example, rents are not astronomical, and there are lots of good universities as well as an international community.
Lemoncat wants to do in the business sector what the likes of Deliveroo, Delivery Hero and Just Eat have done in the consumer market. Read an interview with the company’s founder about why she chose Berlin and how she is using technologies such as Amazon cloud and Salesforce.com to make big strides into the business catering sector.
Meanwhile, in Moscow the government is trying to take advantage of the city’s high penetration of broadband and mobile internet to become an even better smart city after its own investigations found it was already better than it had thought compared with other European cities.
Read an interview with the head of a division of the city’s IT department for an update on the progress the Russian capital is making on its smart city journey. According to international consultancies such as KPMG and PwC, Moscow is already one of the world’s top 10 smart cities.
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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Vmware Multi-Cloud Briefing
By:
Type: Replay
The Multi-Cloud Computing era is here with over 80% of CIOs building and deploying applications across the data center, multiple public clouds, and at the edge. Combined with the changing landscape of apps from monoliths in VMs, to microservices, serverless, and intensive AI/ML workloads, the management of these different clouds and apps is increasingly complex. The Multi-Cloud briefing is a series focused on helping organizations realize the value of their cloud strategies in today’s ever-changing business environments. Learn about technology innovations and customer stories to help you accelerate your cloud transformation. Our session dives into the evolution of management and operations in a multi-cloud world featuring special guests from GfK and Salesforce.com.
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MQLs are dead, long live ABM in B2B Marketing!
By:
Type: Talk
Delivering a personalized message to each key account decision-maker based on their probability of closing, is the promise of Account-Based Marketing / Engagement. Inspired by the personalization of the BtoC customer relationship, the BtoB approach nevertheless presents some differences. When deployed state-of-the-art, it is incredibly effective, as explained, with supporting figures and examples, Emmanuel Obadia, former Vice-President Marketing of Oracle and Salesforce.com. Purchase Intent OKRs, AI/ML, MARTECH+ADTECH combined, omnichannel, customer value, and content marketing are critical ingredients of your 1to1, 1toFew, and 1toMany ABM strategies. The pandemic accelerated the desire for a B2ME engagement, aligning sales & marketing like never before. What will be the 2021 trends and beyond? Let's find out.
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RingCentral Live - 5/22/2015 – RingCentral Contact Center
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Type: Video
Join us this week for a special 30-minute live session on RingCentral’s new, comprehensive Contact Center solution. You’ll see how this new offering brings greater efficiency and effectiveness to call center teams and managers. It integrates seamlessly into RingCentral Office and Salesforce.com Customer service and support agents can engage customers with Voice, email, chat, SMS. Agents stay organized with the visual call flow editor and managers receive real-time reporting and historical dashboards. Tune in every Friday for RingCentral Live. We’ll show you the latest innovations and features available on the RingCentral platform and share best practices on leveraging cloud communications for your business. This session also features a live demo of RingCentral Office and an open Q&A session.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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A Computer Weekly Buyer's Guide to Customer Experience
By: TechTarget ComputerWeekly.com
Type: eBook
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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CW ANZ – September 2018: Get to grips with DevOps
By: TechTarget ComputerWeekly.com
Type: Ezine
The burgeoning DevOps culture in Australia has attracted new market players and led major companies to embrace the movement to get development and operations teams working in unison.
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Cloud ERP – a sleeping giant awakes?
By: TechTarget ComputerWeekly.com
Type: eGuide
For a long time now, ERP has been an important but sleepy aspect of enterprise IT. But is the time for cloud ERP now?
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How Salesforce is Reopening with Work.com
By:
Type: Replay
Learn how Salesforce used Work.com to reopen their Sydney office in 3 months. As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings. Speakers: Tina Rozul | Director, Product Marketing, Salesforce Judy Fang | Solution Engineer, Platform specialist, Salesforce James Frawley | Senior Director, Real estate and projects, Salesforce Leandro Perez | Vice President, Asia pacific Marketing, Salesforce Vincent Cotte | Senior Director, Go-To-Market Marketing, Salesforce
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Benelux focus: Moving to the cloud
By: TechTarget ComputerWeekly.com
Type: eGuide
We look at the evolution of cloud computing take up, with some examples from the Netherlands, then we analyse some of the challenges and opportunities cloud computing brings.
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Focus: ERP in the cloud
By: TechTarget ComputerWeekly.com
Type: eGuide
In this guide we reflect on 50 years of business software followed by a look to the future as we explore the evolution from on-premise to cloud systems; analysing Oracle's claim for Infrastructure as a Service (IaaS) business to the proliferation of cloud integrations.
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A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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CW ASEAN – September 2018: Time to clear DevOps hurdles
By: TechTarget ComputerWeekly.com
Type: Ezine
ASEAN organizations are generally aware of the benefits of DevOps, but lesser known are the pathways to success. What would an organization that has successfully implemented DevOps look like?
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Pros and cons of major CRM providers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
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How Salesforce is Reopening with Work.com
By:
Type: Replay
Learn how Salesforce used Work.com to reopen their Sydney office in 3 months. As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings.
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Your guide to reopening and growth: Salesforce and SafetyCulture
By:
Type: Replay
Every business is built on great relationships – on expectations being exceeded. Overnight, the expectations employees, customers and the community have for your business changed. Reopening your business, and building productivity and resilience in your team requires safety and trust with employees, customers and the community. So we’ve gathered industry experts across HR, business operations and IT to share best practices that will help you build tomorrow’s safe and trusted workplace. Register for this webinar to learn about: -The structures, processes and tools Salesforce is using to protect, empower and ensure the safety of employees with work.com -The steps SafetyCulture is taking to help companies achieve safer workplaces around the world -Best practices from industry experts in HR, business operations and IT to support business growth in the workplace today and the future Register now to find out how to reopen and grow safely with work.com. FEATURED SPEAKERS Kathleen Francis | Senior Director, Employee Success | Salesforce James Frawley | Senior Director, Workplace Services | Salesforce Hamish Grant | VP of Marketing | SafetyCulture Tina Rozul | Director, Product Marketing | Salesforce
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Optimizing High-Tech Service Excellence: AI Strategies and More
By: OSF Digital
Type: Webcast
With 84% of today’s leaders agreeing that generative AI will help their organizations better serve their customers, it’s no wonder that many businesses are adopting new AI tools. However, some aren’t completely sold on AI. Tune into this webinar to learn more.
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Best Practices for Driving Productivity with Einstein AI for Service
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Type: Video
With all the buzz around generative AI and automation, companies are looking for guidance on how to chart a path forward that drives both productivity and customer engagement. In this webinar, Valoir CEO and principal analyst Rebecca Wettemann will share the latest research and case studies from Valoir. Join us to learn how generative AI works, what Salesforce is building with Einstein AI for Service, and how you can get started to realize the benefits of AI and automation for your organization. By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. https://www.salesforce.com/company/privacy/full_privacy/
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Turn Data Into Meaningful Customer Moments
By:
Type: Video
Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. In this session, you will learn: - How to drive growth, build loyal customer relationships, and work smarter with AI - How to solve business use cases across the entire customer lifecycle - Lessons learned and actionable insights for getting started By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. https://www.salesforce.com/company/privacy/full_privacy/
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How your Digital Headquarters Can Drive 49% More Productivity
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Type: Replay
In this session, recorded recently at Salesforce Live UK & Ireland, you’ll learn from Monday.com on how they’re removing friction from their organisation, embracing flexibility whilst automating processes with Slack.
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How your Digital Headquarters Can Drive 49% More Productivity
By:
Type: Replay
In this session, recorded recently at Salesforce Live UK & Ireland, you’ll learn from Monday.com on how they’re removing friction from their organisation, embracing flexibility whilst automating processes with Slack.
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How Salesforce reduced time to scale up VMs from months to minutes
By: Google Cloud & AMD
Type: Case Study
Discover in this case study how the Google Compute Engine helped Salesforce to boost performance and reduce costs associated with its mission-critical CI/CD pipeline, all while dramatically reducing the time it takes to scale up VMs.
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How Roojai.com drives collaboration and seamless customer s
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Type: Replay
The unprecedented times and disruptive forces have reaffirmed the importance of customer relationships. While small businesses rethink how they run their operations, they must do so while meeting changing customer needs. Learn how Salesforce’s customer trailblazer, Gratiano Yeung from Roojai.com, where she will cover what the 'new' customer experience looks like and how Roojai.com maximised collaboration and seamless customer experience to emerge stronger.
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Fortress Your Salesforce Data and Posture: The 5 Knows of Effective Security
By:
Type: Replay
What you’ll learn ✓ How to assess the true value of your Salesforce data and prioritize protection efforts. ✓ Strategies for implementing robust access management to mitigate unauthorized access and insider threats. ✓ Effective techniques for managing data residency and sovereignty to ensure compliance and secure data location. ✓ The importance of clearly defined internal roles for streamlined and enhanced data security. ✓ How to adopt a risk-based security approach to stay ahead of evolving threats and vulnerabilities. This webinar is tailor-made for Security and Salesforce professionals keen on strengthening the security of their platform. As a security leader, you understand the ever-evolving threat landscape for enterprise software, including SaaS platforms like Salesforce. This webinar delves into the “5 Knows of Data Security”, a foundational framework for evaluating and strengthening your Salesforce security posture. Bonus! Learn how AppOmni and Odaseva work together to provide a defense-in-depth solution for your Salesforce ecosystem.
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Roundtable Virtual Event: Facing challenges brought on by COVID-19
By:
Type: Replay
Pull up a virtual chair and listen in on technology leaders as they discuss how to leverage technology to solve for some of the challenges brought on by COVID-19. The roundtable answers questions from our customers and community regarding the COVID-19 pandemic including: security, getting to the cloud, cost optimization, maintaining customer experience, and the future of work after COVID-19. Moderator: Melanie Posey of 451 Research Panelists include: Peter Coffee - VP of Strategic Research, Salesforce Kieron Nolan - VP of Technology, GoCompare Jeremy Powell - Chief Security Information Officer, Verint Subroto Mukerji - Chief Operating Officer, Rackspace Karen O'Reilly-Smith - Chief Security Officer, Rackspace Matt Stoyka - Chief Solutions Officer, Rackspace Our panelists have answered questions received live during the event, you can see their answers here: www.rackspace.com/lp/answering-your-questions-facing-challenges-brought-covid-19 By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement. https://www.salesforce.com/company/privacy/full_privacy/
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Harness the power of your data with Accenture and Salesforce
By: Accenture
Type: Video
In this brief video, you’ll find out how the relationship between Accenture and Salesforce is helping organizations unlock new opportunities through the power of their data. Tune in now to find out how you can leverage data to create new possibilities for your business.
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Salesforce's new Ohana floor, an SAP UK & Ireland user conference and a trip to the Waltham Forest Tech Camp
By: TechTarget ComputerWeekly.com
Type: Podcast
In this episode we discuss the Waltham Forest Tech Camp, the opening of the Ohana floor at Salesforce's London HQ, and the UK & Ireland SAP User Group Conference in Birmingham.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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How to (Properly) Access External Data Within Salesforce
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Type: Video
The ability to integrate data is vital for organizations that rely on Salesforce to power their business. But accessing that data within Salesforce can be a challenge without the right data connectivity. Join experts from Salesforce, Progress and Salesforce Ben as they discuss how to: • Leverage Salesforce Connect to elevate your business • Work within industry standards to maintain security and support data privacy • Provide Salesforce users the ability to utilize external data without moving it
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The Importance of Building and Scaling a Salesforce SaaS Cybersecurity Program
By:
Type: Replay
Presented By: Brian Soby, Founder and CTO, AppOmni Rachel Beard, Security Technical Architect, Salesforce John Filitz, Group Product Marketing Manager, AppOmni Sign up to listen to this insightful webinar in collaboration with AppOmni and Salesforce, tailored for security and Salesforce professionals keen on strengthening the security of their platform. In an era where data breaches and cyber threats are on the rise, safeguarding your Salesforce environment has never been more critical. AppOmni’s CTO, Brian Soby, and Salesforce’s Security Technical Architect, Rachel Beard, address the following topics: ✓ How to build a robust SaaS cybersecurity security program around Salesforce ✓ Technology challenges and impacts ✓ The importance of a Salesforce SaaS Security program ✓ The evolution of the Salesforce ecosystem and its challenges
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Introducing Tricentis Test Automation for Salesforce
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Type: Replay
To realize the full value of their Salesforce instances, companies need a testing solution that can handle the complexities of Salesforce and be used by the whole team – from Salesforce platform owners to developers to business users. Meet Tricentis Test Automation for Salesforce. It’s a context-aware, no-code automated testing solution that can help you eliminate your customization backlog, keep pace with Salesforce’s releases, and improve both the back-end logic and front-end experience of your organization’s Salesforce instance.
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Introducing Tricentis Test Automation for Salesforce
By:
Type: Replay
To realize the full value of their Salesforce instances, companies need a testing solution that can handle the complexities of Salesforce and be used by the whole team – from Salesforce platform owners to developers to business users. Meet Tricentis Test Automation for Salesforce. It’s a context-aware, no-code automated testing solution that can help you eliminate your customization backlog, keep pace with Salesforce’s releases, and improve both the back-end logic and front-end experience of your organization’s Salesforce instance.
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Maximizing Your Salesforce Savings…with Different Data Connectivity
By:
Type: Replay
The ability to integrate Salesforce data is vital for organizations that rely on Salesforce to power their business. But the data you pull into Salesforce is just as important to your business outcomes as the data you push out of it. Join the Progress DataDirect team and a special guest from Salesforce Ben—the largest independent Salesforce media platform in the ecosystem—for this webinar. The team will discuss how to: * Expose any type of data in Salesforce using standards-based connectivity * Improve decision making by cost-effectively accessing data through a single interface * Work within industry standards to maintain security and support data privacy * Leverage Salesforce data for better BI and reporting outcomes
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Unlocking Customer Connections: Strategies for Mapping Dynamic Relationships
By:
Type: Video
Discover the full potential of your Salesforce platform with our cutting-edge account-based selling software. Take strides towards empowering your revenue team to master relationship dynamics. Unveil hidden influencers, establish connections with pivotal individuals, and elevate your win rates with the formidable prowess of Relationship Map. In this webinar, delve into the essence of relationship mapping and its seamless integration within Salesforce. Harness the power to: • Construct your inaugural relationship map • Navigate through the strategic attributes of key stakeholders • Leverage our personas for comprehensive insights into customers at scale • Identify crucial clusters of individuals based on dynamic attribute sets • Explore collaborative functionalities directly within your Relationship Map interface Join us as we redefine the art of relationship-building, equipping you to unlock unparalleled sales potential, all within the familiar confines of Salesforce.
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How to Scale Service with Generative AI and Service Cloud Einstein
By:
Type: Video
Companies around the world are struggling to balance dueling priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. And Generative AI has the potential to help companies connect with customers in new ways. Join us to learn how Service Cloud Einstein and Einstein AI will change the game for customer service and enable companies to: -- Personalize every interaction with trusted data -- Boost service team productivity by automating tasks -- Build and deploy AI solutions faster across all channels By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. https://www.salesforce.com/company/privacy/full_privacy/
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Tricentis Test Automation for Salesforce product tour
By:
Type: Video
In this 4-minute product tour video, you will learn how Tricentis Test Automation for Salesforce allows users of all skill levels to improve the quality of Salesforce upgrades, applications, and customizations. Explore its powerful features, optimized for Salesforce professionals who work in highly complex environments. Tricentis Test Automation for Salesforce works with any version of Salesforce, including all apps, to allow your teams to test early, test often, and test effectively.
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Service Best Practices: Self Service
By:
Type: Replay
Whether you’re just beginning your Salesforce journey or are a Salesforce MVP, join us for this virtual event series, brought to you by our very own in-house experts, who will share a behind-the-scenes look into how we use Salesforce technology to run our customer service organisation. In the next event of this Salesforce-on-Salesforce series, we’ll show you how we’re creating and delivering self-service resources - like our Help Portal - using our Customer360 platform, including: • Salesforce’s Strategy for Self-Service • Scaling Self-Help Content • Unlocking Self-Service Success
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Service Best Practices: Self Service
By:
Type: Replay
Whether you’re just beginning your Salesforce journey or are a Salesforce MVP, join us for this virtual event series, brought to you by our very own in-house experts, who will share a behind-the-scenes look into how we use Salesforce technology to run our customer service organisation. In the next event of this Salesforce-on-Salesforce series, we’ll show you how we’re creating and delivering self-service resources - like our Help Portal - using our Customer360 platform, including: • Salesforce’s Strategy for Self-Service • Scaling Self-Help Content • Unlocking Self-Service Success
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5 key criteria to identify real intent data and make it actionable
By: TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Computer Weekly – 29 May 2018: Tech's role in tackling humanitarian crises
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, we learn about how mobile connectivity is a lifeline for Syrian refugees in Turkey, thanks to the mobile network operators in that country. And our latest buyer's guide examines how modern network security enables digital transformation at a range of companies. Read the issue now.
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Unleash AI and Innovation: Account Engagement Redefined
By:
Type: Replay
Tune in to learn how AI + Data + CRM elevates every customer interaction with Salesforce Marketing Cloud Account Engagement. During this webinar, you’ll hear from our Trailblazer, Simon Kawaguchi, Director of Marketing at Pinnacle Investment Management, about how they are currently leveraging the platform to scale customer engagement and fuel their growth. Additionally, our product specialists will walk you through the latest product advancements and announcements from Dreamforce, including how to: • Grow revenue and scale customer engagement with the marketing automation software built directly into your CRM. • Unite your customer data on one platform and scale efforts with AI and our latest innovative features recently released. • Leverage generative AI to deliver a highly personalized experience at scale for your leads and accounts with the new Einstein Content Creation, and more. Featured Speakers: • Simon Kawaguchi, Director of Marketing, Pinnacle Investment Management • Christine Ewen, Account Engagement Evangelist, Salesforce • Dave Sheehan, Account Engagement Specialist , Salesforce
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Build from Anywhere - Create Complete Experiences with Platform
By:
Type: Replay
The Salesforce Platform is a single, secure, and scalable platform which Salesforce applications are built on. It enables you to go digital, fast, and build or use apps to transform your business. Join Patrick Stokes, EVP and GM, Platform, Salesforce, to learn how to: ● Build unified experiences with low code ● Combine low code with other developer tools ● Use the latest Salesforce Platform innovations
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Top things every sales admin should know
By:
Type: Video
Put Salesforce to work for your business, learn best practices to get the most out of your investment. Salesforce has so many great features and tools that it can be hard to know where to start. Watch this webinar on how to best navigate Salesforce with Distinguished Solution Engineer Iman Maghroori. Iman will share valuable tips and tricks to help you get started so that you can: Accelerate productivity, Customize Salesforce to meet your business needs, Build any report or dashboard
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Where it all clicks: ANZ insights from Salesforce Connections 2024
By:
Type: Video
Join Salesforce for an exclusive ANZ recap webinar where we'll delve into the most captivating moments and commerce innovations announced at Salesforce Connections 2024. Our industry leaders will explore the latest trends, opportunities, and global insights from over 2,700 commerce leaders surveyed for Salesforce's 3rd edition of the State of Commerce. Join this webinar to: - Explore the groundbreaking trends and game-changing ideas showcased at Salesforce Connections. - Discover how the latest innovations from Salesforce can revolutionise your approach to customer engagement. - Hear from Salesforce leaders and customer on their key takeaways from Chicago Delve into the cutting-edge world of CRM and Commerce technology as we uncover the strategies and innovations taking customer engagements to new heights.
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Data Management with Salesforce
By:
Type: Video
Join our webinar on Data Management with Salesforce to explore how Salesforce’s advanced data management capabilities can optimise your data strategy and help with regulatory compliance. Discover best practices for managing, archiving and leveraging your data effectively to achieve your organization’s strategic goals, operational efficiency, and competitive advantage. Empower your team to achieve data excellence with Salesforce. Effective Data Management can lead to significant improvements in costing as well as performance of your Salesforce environments. Key takeaways: - Discussion on why organisations need an effective data management strategy on Salesforce. - Learn how to effectively manage and organise your data using Salesforce’s tools and features. - Discover best practices and different methods for data management and archival.