Salesforce.com: Success on Demand
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Understanding How to Bring Your Own Key to Salesforce
By:
Type: Replay
Cloud trends, including storing sensitive data in cloud and the recognition that data security mandates also apply there, drive both cloud consumers and providers to endeavor to share the challenge of keeping data secure in Salesforce.com. This webinar will discuss those trends, discuss the various challenges protecting data in Software as a Service, or SaaS, environments, and then provide a case study of the rapid evolution of Salesforce Shield Platform Encryption and its leadership in customer key management solutions.
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CipherTrust Cloud Key Manager
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Type: Video
Establish strong controls over encryption keys and policies for data encrypted by cloud services with Thales CipherTrust Cloud Key Manager. CipherTrust Cloud Key Manager supports a growing list of infrastructure-, platform- and software as a service (IaaS, PaaS and SaaS) providers. SaaS solutions include Microsoft Office365, Salesforce.com and Salesforce Sandbox. Supported IaaS/PaaS solutions include Microsoft Azure, Microsoft Azure Germany and China National Clouds, Microsoft Azure Stack, and Amazon Web Services.
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CW Europe – March 2018
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of CW Europe, we look at a company that is disrupting the catering sector by using the latest IT. Lemoncat chose Berlin for its headquarters because it felt the city offers the right environment for tech workers to live and work. For example, rents are not astronomical, and there are lots of good universities as well as an international community.
Lemoncat wants to do in the business sector what the likes of Deliveroo, Delivery Hero and Just Eat have done in the consumer market. Read an interview with the company’s founder about why she chose Berlin and how she is using technologies such as Amazon cloud and Salesforce.com to make big strides into the business catering sector.
Meanwhile, in Moscow the government is trying to take advantage of the city’s high penetration of broadband and mobile internet to become an even better smart city after its own investigations found it was already better than it had thought compared with other European cities.
Read an interview with the head of a division of the city’s IT department for an update on the progress the Russian capital is making on its smart city journey. According to international consultancies such as KPMG and PwC, Moscow is already one of the world’s top 10 smart cities.
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Vmware Multi-Cloud Briefing
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Type: Replay
The Multi-Cloud Computing era is here with over 80% of CIOs building and deploying applications across the data center, multiple public clouds, and at the edge. Combined with the changing landscape of apps from monoliths in VMs, to microservices, serverless, and intensive AI/ML workloads, the management of these different clouds and apps is increasingly complex. The Multi-Cloud briefing is a series focused on helping organizations realize the value of their cloud strategies in today’s ever-changing business environments. Learn about technology innovations and customer stories to help you accelerate your cloud transformation. Our session dives into the evolution of management and operations in a multi-cloud world featuring special guests from GfK and Salesforce.com.
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RingCentral Live - 5/22/2015 – RingCentral Contact Center
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Type: Video
Join us this week for a special 30-minute live session on RingCentral’s new, comprehensive Contact Center solution. You’ll see how this new offering brings greater efficiency and effectiveness to call center teams and managers. It integrates seamlessly into RingCentral Office and Salesforce.com Customer service and support agents can engage customers with Voice, email, chat, SMS. Agents stay organized with the visual call flow editor and managers receive real-time reporting and historical dashboards. Tune in every Friday for RingCentral Live. We’ll show you the latest innovations and features available on the RingCentral platform and share best practices on leveraging cloud communications for your business. This session also features a live demo of RingCentral Office and an open Q&A session.
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MQLs are dead, long live ABM in B2B Marketing!
By:
Type: Talk
Delivering a personalized message to each key account decision-maker based on their probability of closing, is the promise of Account-Based Marketing / Engagement. Inspired by the personalization of the BtoC customer relationship, the BtoB approach nevertheless presents some differences. When deployed state-of-the-art, it is incredibly effective, as explained, with supporting figures and examples, Emmanuel Obadia, former Vice-President Marketing of Oracle and Salesforce.com. Purchase Intent OKRs, AI/ML, MARTECH+ADTECH combined, omnichannel, customer value, and content marketing are critical ingredients of your 1to1, 1toFew, and 1toMany ABM strategies. The pandemic accelerated the desire for a B2ME engagement, aligning sales & marketing like never before. What will be the 2021 trends and beyond? Let's find out.
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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CW ANZ – September 2018: Get to grips with DevOps
By: TechTarget ComputerWeekly.com
Type: Ezine
The burgeoning DevOps culture in Australia has attracted new market players and led major companies to embrace the movement to get development and operations teams working in unison.
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A Computer Weekly Buyer's Guide to Customer Experience
By: TechTarget ComputerWeekly.com
Type: eBook
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
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Cloud ERP – a sleeping giant awakes?
By: TechTarget ComputerWeekly.com
Type: eGuide
For a long time now, ERP has been an important but sleepy aspect of enterprise IT. But is the time for cloud ERP now?
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Put Purchase Intent Data to Work for You
By: Informa TechTarget
Type: eBook
Simply adopting a CRM system doesn’t guarantee better customer relationships. The data you put into the system matters. In this e-book, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.
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Meeting an AI coffee machine at Cisco Live, NatWest robots, and how we cover supplier numbers
By: TechTarget ComputerWeekly.com
Type: Podcast
In this episode, the lead up to an end-of-year General Election has Brian McKenna, Caroline Donnelly and Clare McDonald discussing politicians launching their own emojis, as well as the abuse many female politicians face online. The team also ponders whether online voting could be on the horizon for the UK.
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Marketing automation platforms: 5 key features
By: Marketo
Type: eGuide
Read this comprehensive list of features you should look for before choosing a marketing automation platform. See this breakdown of five key automation areas, with specific clusters of features outlined.
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Computer Weekly buyer's guide to customer insight
By: TechTarget ComputerWeekly.com
Type: eBook
In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.
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How Salesforce is Reopening with Work.com
By:
Type: Replay
Learn how Salesforce used Work.com to reopen their Sydney office in 3 months. As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings. Speakers: Tina Rozul | Director, Product Marketing, Salesforce Judy Fang | Solution Engineer, Platform specialist, Salesforce James Frawley | Senior Director, Real estate and projects, Salesforce Leandro Perez | Vice President, Asia pacific Marketing, Salesforce Vincent Cotte | Senior Director, Go-To-Market Marketing, Salesforce
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Benelux focus: Moving to the cloud
By: TechTarget ComputerWeekly.com
Type: eGuide
We look at the evolution of cloud computing take up, with some examples from the Netherlands, then we analyse some of the challenges and opportunities cloud computing brings.
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Intent Data: Unlocking Revenue Growth
By: Informa TechTarget
Type: eBook
Download this TechTargt eBook to see how you can leverage intent data to achieve sales and marketing objectives in every stage of the sales funnel, and support a revenue-rich ABM strategy.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
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Infographic: Top 10 ways to improve Customer Experience
By: TechTarget ComputerWeekly.com
Type: eGuide
As customer expectations increase, so does the need for excellent customer service and customer experience. There are many methods to improve CX - some complex and costly, others relatively simple and inexpensive. But how do you know what's right for you, and where do you start? Here are 10 initiatives you can use to improve customer experience.
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Real-time analytics possible fuel for post Covid pandemic growth
By: TechTarget ComputerWeekly.com
Type: eGuide
Real-time analytics promises the last word in business agility. There is obvious business value in being able to react immediately to changing patterns in customer behaviour or to prevent problems ahead of time, to give but two examples. And becoming more real-time could be an element in accelerating economic growth beyond the pandemic.
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How Roojai.com drives collaboration and seamless customer s
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Type: Replay
The unprecedented times and disruptive forces have reaffirmed the importance of customer relationships. While small businesses rethink how they run their operations, they must do so while meeting changing customer needs. Learn how Salesforce’s customer trailblazer, Gratiano Yeung from Roojai.com, where she will cover what the 'new' customer experience looks like and how Roojai.com maximised collaboration and seamless customer experience to emerge stronger.
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Turn Data Into Meaningful Customer Moments
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Type: Video
Learn about how Salesforce uses its Data Cloud to harness customer data, enable teams to deliver impactful marketing journeys, optimize sales & service conversations, and boost productivity. In this session, you will learn: - How to drive growth, build loyal customer relationships, and work smarter with AI - How to solve business use cases across the entire customer lifecycle - Lessons learned and actionable insights for getting started By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. https://www.salesforce.com/company/privacy/full_privacy/
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How Salesforce is Reopening with Work.com
By:
Type: Replay
Learn how Salesforce used Work.com to reopen their Sydney office in 3 months. As your workforce returns to the workplace or continues to work from anywhere, Work.com will help you build trust within your organisation, your customers, and your community so you are resilient today and prepared for what tomorrow brings.
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Your guide to reopening and growth: Salesforce and SafetyCulture
By:
Type: Replay
Every business is built on great relationships – on expectations being exceeded. Overnight, the expectations employees, customers and the community have for your business changed. Reopening your business, and building productivity and resilience in your team requires safety and trust with employees, customers and the community. So we’ve gathered industry experts across HR, business operations and IT to share best practices that will help you build tomorrow’s safe and trusted workplace. Register for this webinar to learn about: -The structures, processes and tools Salesforce is using to protect, empower and ensure the safety of employees with work.com -The steps SafetyCulture is taking to help companies achieve safer workplaces around the world -Best practices from industry experts in HR, business operations and IT to support business growth in the workplace today and the future Register now to find out how to reopen and grow safely with work.com. FEATURED SPEAKERS Kathleen Francis | Senior Director, Employee Success | Salesforce James Frawley | Senior Director, Workplace Services | Salesforce Hamish Grant | VP of Marketing | SafetyCulture Tina Rozul | Director, Product Marketing | Salesforce
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Best Practices for Driving Productivity with Einstein AI for Service
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Type: Video
With all the buzz around generative AI and automation, companies are looking for guidance on how to chart a path forward that drives both productivity and customer engagement. In this webinar, Valoir CEO and principal analyst Rebecca Wettemann will share the latest research and case studies from Valoir. Join us to learn how generative AI works, what Salesforce is building with Einstein AI for Service, and how you can get started to realize the benefits of AI and automation for your organization. By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. https://www.salesforce.com/company/privacy/full_privacy/
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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CW ASEAN – September 2018: Time to clear DevOps hurdles
By: TechTarget ComputerWeekly.com
Type: Ezine
ASEAN organizations are generally aware of the benefits of DevOps, but lesser known are the pathways to success. What would an organization that has successfully implemented DevOps look like?
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Computer Weekly buyer's guide to fintech
By: TechTarget ComputerWeekly.com
Type: eBook
In this 14-page buyer's guide, Computer Weekly weighs up thecompetition from tech-based challenger banks, the importanceof customer experience and the value of leaving conventionalbanking in the past.
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Geospatial intelligence on the move
By: TechTarget ComputerWeekly.com
Type: Essential Guide
By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
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Roundtable Virtual Event: Facing challenges brought on by COVID-19
By:
Type: Replay
Pull up a virtual chair and listen in on technology leaders as they discuss how to leverage technology to solve for some of the challenges brought on by COVID-19. The roundtable answers questions from our customers and community regarding the COVID-19 pandemic including: security, getting to the cloud, cost optimization, maintaining customer experience, and the future of work after COVID-19. Moderator: Melanie Posey of 451 Research Panelists include: Peter Coffee - VP of Strategic Research, Salesforce Kieron Nolan - VP of Technology, GoCompare Jeremy Powell - Chief Security Information Officer, Verint Subroto Mukerji - Chief Operating Officer, Rackspace Karen O'Reilly-Smith - Chief Security Officer, Rackspace Matt Stoyka - Chief Solutions Officer, Rackspace Our panelists have answered questions received live during the event, you can see their answers here: www.rackspace.com/lp/answering-your-questions-facing-challenges-brought-covid-19 By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement. https://www.salesforce.com/company/privacy/full_privacy/
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Infographic: 2019 Europe IT Priorities - Business Applications
By: TechTarget ComputerWeekly.com
Type: eGuide
In this infographic, we take a look at what the most popular business applications being deployed, the most popular deployment models and the most popular applications being deployed in SaaS mode. Survey results taken from the 2019 IT Priorities survey carried out by ComputerWeekly.com, ComputerWeekly.de and LeMagIT.fr.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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Third-party marketing automation vs. native CRM tools
By: TechTarget ComputerWeekly.com
Type: eGuide
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
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How to Scale Service with Generative AI and Service Cloud Einstein
By:
Type: Video
Companies around the world are struggling to balance dueling priorities of meeting customer demands and driving agent productivity. As a result, the need for both efficient and intelligent service is rising and AI is now an imperative. And Generative AI has the potential to help companies connect with customers in new ways. Join us to learn how Service Cloud Einstein and Einstein AI will change the game for customer service and enable companies to: -- Personalize every interaction with trusted data -- Boost service team productivity by automating tasks -- Build and deploy AI solutions faster across all channels By viewing this content, you agree to have your contact information, including email, passed on to Salesforce for the purpose of following up on your interests. https://www.salesforce.com/company/privacy/full_privacy/
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How to take customer service to the next level
By: Accenture
Type: Video
What if the service function was a driver for growth, engaging the customer at every step of the journey and delivering the experiences they desire? Tune into this brief video to learn how you can reimagine service with AWS, Accenture, and Salesforce to boost customer satisfaction and retention and drive revenue for your business.
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Service Best Practices: Self Service
By:
Type: Replay
Whether you’re just beginning your Salesforce journey or are a Salesforce MVP, join us for this virtual event series, brought to you by our very own in-house experts, who will share a behind-the-scenes look into how we use Salesforce technology to run our customer service organisation. In the next event of this Salesforce-on-Salesforce series, we’ll show you how we’re creating and delivering self-service resources - like our Help Portal - using our Customer360 platform, including: • Salesforce’s Strategy for Self-Service • Scaling Self-Help Content • Unlocking Self-Service Success
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Service Best Practices: Self Service
By:
Type: Replay
Whether you’re just beginning your Salesforce journey or are a Salesforce MVP, join us for this virtual event series, brought to you by our very own in-house experts, who will share a behind-the-scenes look into how we use Salesforce technology to run our customer service organisation. In the next event of this Salesforce-on-Salesforce series, we’ll show you how we’re creating and delivering self-service resources - like our Help Portal - using our Customer360 platform, including: • Salesforce’s Strategy for Self-Service • Scaling Self-Help Content • Unlocking Self-Service Success
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Customer service technologies emerge bloodied but unbowed from Covid-19 pandemic
By: TechTarget ComputerWeekly.com
Type: eBook
The pandemic caused many businesses to reassess their approach to customer experience. Customers were changing their behaviour, their channels, their brands and suppliers and organisations had to adapt. Download this exclusive e-guide and read more about the transformative impact of the pandemic on customer service and experience.
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Where it all clicks: ANZ insights from Salesforce Connections 2024
By:
Type: Video
Join Salesforce for an exclusive ANZ recap webinar where we'll delve into the most captivating moments and commerce innovations announced at Salesforce Connections 2024. Our industry leaders will explore the latest trends, opportunities, and global insights from over 2,700 commerce leaders surveyed for Salesforce's 3rd edition of the State of Commerce. Join this webinar to: - Explore the groundbreaking trends and game-changing ideas showcased at Salesforce Connections. - Discover how the latest innovations from Salesforce can revolutionise your approach to customer engagement. - Hear from Salesforce leaders and customer on their key takeaways from Chicago Delve into the cutting-edge world of CRM and Commerce technology as we uncover the strategies and innovations taking customer engagements to new heights.
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Focus: ERP in the cloud
By: TechTarget ComputerWeekly.com
Type: eGuide
In this guide we reflect on 50 years of business software followed by a look to the future as we explore the evolution from on-premise to cloud systems; analysing Oracle's claim for Infrastructure as a Service (IaaS) business to the proliferation of cloud integrations.
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Digital experience focus broadens to encompass employees
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide to employee experience includes a podcast discussion about the evolution of employee experience management. Also, we explore how advanced companies are responding to skills shortages and millennial employee attitudes by listening harder to their workforces.
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Salesforce World Tour London - Keynote. A Celebration of Trailblazers.
By:
Type: Replay
From the Salesforce World Tour London 2019, please join Paul Smith, EVP and General Manager UK at Salesforce, and special guests to celebrate Trailblazers, like Salesforce Supermums, who are transforming themselves, delivering exceptional customer experiences, and making the world a better place in the Fourth Industrial Revolution. Salesforce will showcase how world renowned UK brands Barclays and Pink Shirtmaker, are taking advantage of new products and technologies like Salesforce Customer 360, Einstein Voice, Trailhead, and Lightning to dramatically change the way their employees across sales, service, marketing, and IT innovate, skill up, and deliver integrated customer experiences
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Introducing Tricentis Test Automation for Salesforce
By:
Type: Replay
To realize the full value of their Salesforce instances, companies need a testing solution that can handle the complexities of Salesforce and be used by the whole team – from Salesforce platform owners to developers to business users. Meet Tricentis Test Automation for Salesforce. It’s a context-aware, no-code automated testing solution that can help you eliminate your customization backlog, keep pace with Salesforce’s releases, and improve both the back-end logic and front-end experience of your organization’s Salesforce instance.
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Introducing Tricentis Test Automation for Salesforce
By:
Type: Replay
To realize the full value of their Salesforce instances, companies need a testing solution that can handle the complexities of Salesforce and be used by the whole team – from Salesforce platform owners to developers to business users. Meet Tricentis Test Automation for Salesforce. It’s a context-aware, no-code automated testing solution that can help you eliminate your customization backlog, keep pace with Salesforce’s releases, and improve both the back-end logic and front-end experience of your organization’s Salesforce instance.
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Connecting Salesforce to the Mainframe
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Type: Video
Mainframe based systems play a vital role in most large organizations, powering many of the most critical customer-facing business processes. Integrating these legacy mainframe systems with newer cloud based services such as Salesforce delivers productivity improvements for the call centre, resulting in increased customer satisfaction, competitiveness and cost savings. Join this webinar and understand how to integrate Salesforce to Mainframe based legacy applications. • See ‘User Interface’ Integration with Mainframe and Salesforce in action • Understand how Mainframe application logic can integrate with Salesforce Join us to make Salesforce and your Mainframes a winning combination!