Quality Data - Fuel for Your CRM Engine
By: Hoover's, Inc. A D&B Company View more from Hoover's, Inc. A D&B Company >>
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Comparing CRM to CX
By: TechTarget ComputerWeekly.com
Type: Infographic
Organizations need to track a lot of customer information, but they also must know how to use it to create great customer experiences.
Customer experience management (CXM) and customer relationship management (CRM) are important technologies that help organizations keep track of customer data. However, these systems have distinctions.
Business leaders should know the differences between CXM and CRM before they decide which software to incorporate. In this article, we compare these platforms to help you decide which one is best for your business.
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The 3 Ps of ABM: Prioritize, Preserve, Personalize
By: TechTarget
Type: eBook
The pandemic has eliminated most face-to-face relationship-building opportunities and pushed everyone onto the same outreach channels, making it harder to identify real demand in the B2B tech market.
As go-to-markets have been digitally transformed, it’s important to focus on revenue generation. In this e-book, “Focusing on the 3 Ps for ABM Revenue at Scale,” we discuss how you can implement ABM 2.0 to better inform your marketing efforts and meet your sales team’s needs.
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Getting sales reps to embrace analytics tools
By: Oracle Corporation
Type: eGuide
Sales analytics tools can not only enhance the results of sales reps and managers, but they can also transform the roles of all of the members of the sales team. The upside of introducing sales analytics tools is that the process is easy. The downside is that transitioning roles is not always so easy.
This e-guide, written by Scott Robinson (Director of BI at Lucina Health), explains why sales teams can be resistant to analytics tools, and discusses the impact of analytics on:
- Sales teams
- Sales managers
- Customers
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The last mile to the individual customer: Sales and marketing software trends
By: TechTarget ComputerWeekly.com
Type: eGuide
From this e-guide you will learn about such developments in sales and marketing enterprise software in 2018, with a view to 2019 – from Computer Weekly and from our specialist US TechTarget site SearchCRM.
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Advancing high tech inside sales with data-driven best practices
By: TechTarget
Type: Webcast
The old days of "dialing for dollars" is gone. Today it takes more than a room full of ISRs calling down a contact list to win deals and set meetings. Find out how you can leverage new data sources and advanced sales technologies to increase pipeline and improve the frequency and quality of meetings set.
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Declutter your sales tools and applications
By: Oracle Corporation
Type: eGuide
New studies show that the abundance of sales tools that has negatively affected the output of sales departments. In this expert e-guide, learn why there can be too much of a good thing and why finding the right tool is just one part of making sure it fits with your sales strategy plan.
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CRM Evolves Towards Digital Customer Engagement
By: TechTarget ComputerWeekly.com
Type: eGuide
This e-guide focuses on how customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore.
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CRM enters maturity as customer experience custodian
By: TechTarget ComputerWeekly.com
Type: eGuide
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
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A Computer Weekly Buyer's Guide to Customer Experience
By: TechTarget ComputerWeekly.com
Type: eBook
Discover how to craft data-first CRM strategies and get tips about coordinating data sources for effective CRM, 5 ways to reduce risks for Salesforce deployments, and the pros and cons of current CRM software offerings.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Digital Experience Management: the next stage for customer experience efforts
By: TechTarget ComputerWeekly.com
Type: eGuide
The interactions that customers have with companies and employers are increasingly digital in nature.The Covid-19 public health crisis has sped up this trend. Digital Experience Management can be seen as another turn of the CRM screw, but in a context where digital channels are dominant. Discover the next stage for customer experience efforts.
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Pros and cons of major CRM providers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
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Computer Weekly – 20 February 2018: The enterprise opportunities for smart speakers
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly as voice-activated smart speakers grow in popularity, we examine how IT teams can use the technology in enterprise applications. Our latest buyer's guide looks at the latest developments in CRM. And UK tech sector leaders tell Parliament why they are so worried about Brexit. Read the issue now.
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Combine your IG and BI programs for a 1-2 punch of data value
By: Veritas
Type: eGuide
Use this expert guide to explore the myriad of benefits that an information governance system can provide your business. Discover how records management can be improved when used alongside newer technologies such as analytics and BI.
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Three Ways Personas Can Improve ABM Performance
By: TechTarget
Type: eBook
Download this eBook to understand how you can engage a broader cross-section of roles to open up new opportunities, make progress by uncovering new personas, grow account penetration and optimize your investments throughout the customer lifecycle.
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A Computer Weekly e-Guide to CRM
By: TechTarget ComputerWeekly.com
Type: eGuide
We take a look at the fundamental do's and don'ts of Customer Relationship Management. Including examples of how companies are utilizing it to their advantage and how to avoid making mistakes in the world of building bridges with your customers.
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Improve customer experience with good customer data
By: Microsoft
Type: eGuide
Learn how you can build customer loyalty and improve customer experiences via quality and effective customer data collection and analysis. In addition, tap into how companies like 7-Eleven, Walgreens, and Mazda are improving customer journeys by enabling mobile loyalty programs.
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The components and objectives of privacy engineering
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide, read more about the differences and similarities of privacy by design and privacy engineering, the main components and objectives of privacy engineering, and how privacy engineers can help promote innovation and trust among employees and clients.
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Share your tech purchasing decisions for 2024
By: TechTarget
Type: Landing Page
TechTarget and Enterprise Strategy Group are conducting this survey to understand how your technology research journey and your tech buying team have changed over the past two years.
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Share your tech purchasing decisions for 2024
By: TechTarget
Type: Landing Page
TechTarget and Enterprise Strategy Group are conducting this survey to understand how your technology research journey and your tech buying team have changed over the past two years.
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CRM software: Which solution is right for your business?
By: Be-Terna
Type: White Paper
This CRM software buyer’s guide is designed to help you cut through the noise and consider key factors that will help you get the most out of your CRM solution. Download the white paper now to learn how you can make a well-informed decision that aligns with your business needs and goals.
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Third-party marketing automation vs. native CRM tools
By: TechTarget ComputerWeekly.com
Type: eGuide
Though many CRM platforms offer native marketing automation tools, many organisations find it beneficial to use a third-party application, such as Eloqua or Marketo. Read more in this e-guide.
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IT Priorities 2021 - European Topics Infographic
By: TechTarget ComputerWeekly.com
Type: eGuide
This year, a survey was conducted quizzing nearly 500 European IT sector professionals to gather what topics they identified as being imperative for 2021. In this infographic see whether remote working is here to stay, if there will be shifts in information management trends and what infrastructure tools will be deployed by most in 2021.
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Empower your sales team with an AI-powered CRM
By: Be-Terna
Type: eBook
In this e-book, you’ll discover how AI is impacting sales operations and how your organization can start unlocking the benefits of an AI-powered CRM. Read on to learn how you can optimize sales efforts through intelligent reporting, data-driven decision-making, and a guided sales approach.
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UK police unlawfully processing over a million people's data on Microsoft 365
By: TechTarget ComputerWeekly.com
Type: eGuide
The roll-out of Microsoft 365 to dozens of UK police forces may be unlawful, because many have failed to conduct data protection checks before deployment and hold no information on their contracts.
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False cents of security: The price of being compromised
By: TechTarget ComputerWeekly.com
Type: eGuide
Trying to guard against everything from frequently phished users to applications with flimsy security, information security professionals are fending off these threats from all angles. Learn more in this infographic about the anatomy of data breach costs and where enterprises are most vulnerable.
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Infographic: 6 information governance best practices
By: TechTarget ComputerWeekly.com
Type: Infographic
Information governance can streamline an organization's data management, cut storage costs and ensure compliance, which are all critical for content management. Best practices, such as forming a committee, accounting for collaboration tools and creating reports, can guide the way.
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The future of e-commerce and CRM
By: Oracle Corporation
Type: eGuide
Inside, learn about some trends vendors and analysts are predicting for the future of e-commerce and CRM, and explore key considerations when planning your CRM spend.
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Share your tech purchasing decisions for 2024
By: TechTarget
Type: Landing Page
TechTarget and Enterprise Strategy Group are conducting this survey to understand how your technology research journey and your tech buying team have changed over the past two years.
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Computer Weekly 19 March 2019: How IT leaders should work with marketing
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now.
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Digital Experience platforms intensify customer engagement programmes
By: TechTarget ComputerWeekly.com
Type: eBook
Digital Experience Management platforms are developing and becoming more sophisticated as companies seek to intensify relationships with customers in order to gain competitive advantage against their peers. Improving customer experience will only become evermore important as companies endeavor to navigate an increasingly turbulent economy.
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A Computer Weekly buyer's guide to big data architecture
By: TechTarget ComputerWeekly.com
Type: eGuide
Big data architecture is increasingly proving its worth in business. In this 14-page buyer's guide, Computer Weekly looks at the storage needs that come with artificial intelligence, how to get the most out of data and what it can do to enhance a company's performance.
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Technology industry at the cross-roads: Transforming quote-to-cash operations
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This report from PwC, highlights the urgency for technology companies to reinvent their existing operating models to meet the fast-changing buying process.
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Top 10 information management stories of 2019
By: TechTarget ComputerWeekly.com
Type: eGuide
Consolidation and acquisition marked the supplier side of the IT industry in respect of information management in 2019. The question of how modern BI and analytics software shapes up to nonrelational big data is addressed. Here are Computer Weekly's top 10 information management stories of 2019.
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Revolutionize Your Workflows: ABM Strategies for Account Growth
By: TechTarget
Type: Webcast
To accelerate your sales pipeline, create new opportunities, or expand into strategic accounts, you must navigate the busy intersection of sales development and marketing. When marketing engages your top customers, it should be with a well-planned approach. Watch this webcast to learn about this approach and how it can work for you.
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Object Storage 101
By: TechTarget ComputerWeekly.com
Type: Essential Guide
Standard file and block storage have their places, but there is an increasing move to object storage to meet the governance, risk and compliance needs of organisations, while also providing enhanced information management capabilities, say analysts Clive Longbottom and Marcus Austin.
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Media Consumption Study 2017 UKI
By: TechTarget ComputerWeekly.com
Type: eGuide
The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
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Media Consumption Study 2017 UKI Infographic
By: TechTarget ComputerWeekly.com
Type: eGuide
The results of TechTarget and Computer Weekly's annual reader survey, which asks for feedback on readers' media consumption when considering an IT purchase, reveals the complexity of IT purchase decisions.
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September ezine: Thinking digital in the world of storage
By: MicroScope
Type: Ezine
The full report of the recent MicroScope storage roundtable which discusses how cloud and GDPR has changed the industry
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The difficulties of defending against web tracking
By: TechTarget ComputerWeekly.com
Type: Research Content
This article in our Royal Holloway information security series introduces you to web tracking, provides an overview of how organisations track users and discusses a few of the difficulties you may face when trying to defend against tracking.
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CW ASEAN – September 2018: Time to clear DevOps hurdles
By: TechTarget ComputerWeekly.com
Type: Ezine
ASEAN organizations are generally aware of the benefits of DevOps, but lesser known are the pathways to success. What would an organization that has successfully implemented DevOps look like?
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New tech on the block: Planning for blockchain in the retail and consumer packaged goods industries
By: TechTarget ComputerWeekly.com
Type: Essential Guide
This research from Deloitte identifies the areas with the biggest immediate opportunity for retail and consumer packaged goods (CPG) businesses looking to invest in blockchain technology.
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CW ASEAN: European data law - be aware and prepare
By: TechTarget ComputerWeekly.com
Type: Ezine
Businesses across ASEAN will soon have to comply with a new data protection law – the General Data Protection Regulation (GDPR) that will apply to companies that collect the personal data of Europeans. In this month's edition of CW ASEAN, we look at how ASEAN is gearing up for the GDPR, the current state of compliance and its impact on businesses.
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CW ANZ – September 2018: Get to grips with DevOps
By: TechTarget ComputerWeekly.com
Type: Ezine
The burgeoning DevOps culture in Australia has attracted new market players and led major companies to embrace the movement to get development and operations teams working in unison.
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Selecting a CRM: Top 10 things to know
By: Be-Terna
Type: Blog
As organizations continue to focus more on customer-centric strategies, many have started to adopt CRM software in order to meet these new goals and expectations. However, with so many solutions on the market, it can be hard to know which one is best for your company’s needs. Browse this article to learn more.
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Big Data and Analytics Applied to Oil and Gas
By: TechTarget ComputerWeekly.com
Type: Essential Guide
Companies that leverage data to optimise business processes will not only survive, but thrive during market downturns, and dominate the industry on the next upswing, this report from Quorum argues.
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Marketing software moves closer to centre of the CIO's vision
By: TechTarget ComputerWeekly.com
Type: eGuide
In this e-guide: Software for marketing, from content marketing through customer experience management to marketing automation, and the rest, has not been as central to the vision of CIOs as ERP and the full panoply of IT infrastructure: storage, security, networking, data centres, and all of the above delivered by way of the cloud.
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Computer Weekly – 23 January 2024: Davos 2024 – AI disinformation tops global risks
By: TechTarget ComputerWeekly.com
Type: Ezine
In this week's Computer Weekly, AI-generated disinformation and misinformation will be the top risks for businesses, governments and the public over the next two years, according to the WEF. Intel's CTO discusses the chip maker's plans for the European market. And we examine the dearth of digital skills among elected officials. Read the issue now.
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Infographic: SIEM vs. SOAR vs. XDR
By: TechTarget ComputerWeekly.com
Type: Infographic
IT security teams face an ongoing challenge: how best to collect data and turn it into intelligence to stop cyber threats. To help out, vendors have released generations of products that aggregate and analyse security events. In this infographic, learn the differences between SIEM, SOAR and XDR, and how these tools can help improve cyber security.