How Atlassian teams saved 5,000 hours of meeting time in 2 weeks
Atlassian, a leading tech company, launched an internal challenge to replace one meeting per employee with a Loom video, aiming to reduce unnecessary meetings and free up time for focused work. The challenge was to replace one meeting with a Loom video by month's end, with clear instructions and resources provided.
In two weeks, Atlassian teams saved over 5,000 hours of meeting time, equivalent to 25 years of working time. Employees reported increased flexibility, higher-quality interactions, and better asynchronous collaboration, and Loom videos saw a 15x increase in views and a 63% boost in engagement.
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