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It’s often said that data is the most valuable asset a modern business has. But data without analysis is just taking up space.

Data analysts can uncover the hidden value in data, finding insights that drive business decisions. But recent research shows that analysts spend 45% of their time prepping data, and only 55% in actual analysis.

AI and ML can help analysts automate the drudgework, freeing up more time to analyze data. These tools can assist with the analysis itself, digging deep into data to spot trends and insights.

Access this guide, Data, Insight, Action: Machine Learning & AI for Marketing Analytics to learn how you can lead an intelligent data initiative in your organisation.

Vendor:

Adobe Systems Incorporated

Posted:

Mar 7, 2024

Published:

Mar 7, 2024

Format:

PDF

Type:

White Paper