Guiding IT Buying Journey: Strategies for Partner Marketing
As the IT buyer’s journey evolves, how should partner marketing strategies evolve in order to drive more demand? In this webcast, 4 marketing executives gather to consider that question.
Watch now to unlock insights from:
- VP of Strategic Alliances and Partner Marketing Services at TechTarget, Michael Latchford
- VP of Global Marketing at ServiceNow, Meaghan Sullivan-Moore
- Director of North America Ecosystem Marketing at Palo Alto Networks, Amy McNew
- Senior VP of Global Marketing at Wasabi Technologies, Laurie Coppola Mitchell