E-book: Sparking ABM with the right data and insights

84% of surveyed TechTarget customers reported that they are actively planning and executing account-based marketing (ABM) in their GTM strategy.

So, how can businesses unlock the best results from their ABM program?

Here with guidance is Sparking ABM With the Right Data and Insights, a 12-page e-book penned by TechTarget’s SVP of Customer Strategy and Enablement, Jillian Coffin.

Dig into the book to learn about:

Top challenges of ABM
Why (and how to) leverage intent data in an account-based marketing strategy
And more

Vendor:: Informa TechTarget
Posted:: Feb 6, 2024
Published:: Feb 7, 2024
Format:: HTML
Type:: eBook

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