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Information technology (IT) and business strategy have traditionally been managed as separate entities. Today, this distinction cannot be held. In a digital economy, there is no distance between “business infrastructure” and “digital infrastructure” or “business strategy” and “IT strategy;” these are part of the same management discussion.
Midmarket firms especially need to be nimble and far-sighted in navigating this fluid, complex world of IT-inclusive business strategy to compete effectively with market behemoths.
Read on to learn why executives must balance both IT and business strategy as they plot a course that maximizes revenue, contains cost, and develops the agility needed to stay competitive.