The secrets to engaging buyers throughout their research journey

Cover Image

Competition in the IT landscape is fierce, with buyers bombarded with marketing messages and sales outreach on a daily basis.

To effectively engage your target audience and improve the impact of your demand generation efforts, you must shift from sporadic marketing campaigns to a cohesive, integrated marketing plan to engage buyers throughout their research journey.

Tune in to this BrightTALK webinar to learn how you can combine different marketing tactics and efforts into a cohesive, integrated marketing strategy that helps to engage and influence buyers more effectively and efficiently.

Vendor:
Informa TechTarget
Posted:
Feb 1, 2024
Published:
Nov 30, 2023
Format:
HTML
Type:
BrightTALK Webinar
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