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Customer Data Platforms (CDPs) have been gaining popularity in the marketing world for nearly a decade.
The idea is simple: put all customer data in one place and use it to build better customer relationships.
In a world where actionable customer data is critical to business success, this is a powerful promise to make. IT teams can help.
Download An IT Manager's Guide to Building or Buying a CDP to learn more.
- Vendor:
- Adobe Systems Incorporated
- Posted:
- Jun 22, 2023
- Published:
- Feb 16, 2024
- Format:
- Type:
- White Paper
