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When companies design a business process, they often have the “happy path” in mind. However, many customers end up experiencing the “unhappy path” – being bounced around between teams or sitting on hold.

So how can you identify bottlenecks in your process to optimize the customer experience?

Watch this video to learn how you can leverage machine learning to make sense of customer data and gain insight into hidden inefficiencies in your CX.

Vendor:

ServiceNow

Premiered:

May 20, 2023