Examining the core principles of Developer Marketing

The idea of a buying team is embedded in ABM, yet many marketing and sales teams continue to focus their efforts on the “decision-maker" - often ignoring practitioner groups who are key participants in the purchase.

While some might consider Developer Marketing an outlying specialty area, it can provide an important window into how ABMers can better address buying group issues that are surprisingly common across their programs.

Tune in to this TechTarget webinar for a deeper look into Developer Marketing, and discover how applying its core principles can help account-based marketers find, influence and convert all constituencies at their target accounts.

Vendor:: TechTarget
Premiered:: Feb 8, 2023
Format:: HTML
Type:: Webcast

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