Use ABM to Navigate the Busy Intersection of Sales and Marketing
When you think of processes and workflows, the joint efforts of sales development and marketing can create quite a busy intersection that’s confusing to both employees and your customers.
In this webcast, you will learn how account-based marketing (ABM) is used to strategically expand relationships with your top customers and how to organize your CRM so that your sales force is efficient and effective. You’ll also consider why marketing should be engaging buyers.
Watch now to learn about these concepts and how you can improve your sales and marketing workflows with a proven method that creates opportunities and grows accounts.