Common challenges of customer experience programs

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The voice of the customer (VoC) is critical to how organizations function, yet many aren’t acting appropriately on what they hear.

Put yourself in your customer’s position: have you shared negative experience feedback with a brand? Did you notice a change in the product or service from that brand going forward, or were you thanked for your time and that was that? Too often, it’s the latter – and is likely the experience your customers have with your own VoC initiatives.

Watch this webinar, which features Faith Adams, Senior Industry Analyst at Forrester, to review the recent research completed by Forrester on the current state of Customer Experience and Voice of Customer programs in todays enterprises.

Feb 26, 2022
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