Preparing for the “cookiepocalypse”: 5 steps for success

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To meet the demands for personalized digital advertising and cultivate long-term customer relationships, 2 in 5 businesses are ready to move away from third-party cookies, shifting towards more direct customer data strategies.

While this shift will increase transparency and fairness in e-commerce, benefiting customers and brands alike, trends and solutions surrounding cookies and mobile IDs are clouded by confusing jargon and acronyms that can be disorienting.

Download this white paper to learn about 5 straightforward (but difficult) steps you can take to get your business ready for a cookie-less future and prepare for the next decade of digital experience.

Vendor:
Adobe
Posted:
Nov 29, 2021
Published:
Nov 29, 2021
Format:
PDF
Type:
White Paper
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