CDP interface powers marketing success for AB InBev

AB InBev Brings People & Data Together to Make Great Marketing Happen


For top global beer company Anheuser-Busch InBev, managing widespread operations for prominent brands is their bread and butter. But navigating strict local regulations on both customer data and alcoholic beverages requires a unified, but privacy-conscious approach to data storage and marketing that they were lacking.

To break down their data silos securely, AB InBev partnered with Treasure Data to implement a Customer Data Platform (CDP) that address their challenges while also enabling smart, real-time marketing insights.

To learn more about how AI powered CDP solutions can support digital transformations, superior CX and global customer data management, explore this case study.

Treasure Data
Nov 26, 2021
Oct 1, 2021
Case Study
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