CDP interface powers marketing success for AB InBev
AB InBev Brings People & Data Together to Make Great Marketing Happen
For top global beer company Anheuser-Busch InBev, managing widespread operations for prominent brands is their bread and butter. But navigating strict local regulations on both customer data and alcoholic beverages requires a unified, but privacy-conscious approach to data storage and marketing that they were lacking.
To break down their data silos securely, AB InBev partnered with Treasure Data to implement a Customer Data Platform (CDP) that address their challenges while also enabling smart, real-time marketing insights.
To learn more about how AI powered CDP solutions can support digital transformations, superior CX and global customer data management, explore this case study.