CDP adoption: Gauging the success of the solution for enterprise marketers
The State of CDPs: Data Unification, Activation & Compliance
In the last few years, Customer Data Platforms (CDPs) have become an increasingly hot topic. The promise of CDPs goes beyond mere data integration, enabling:
- Customer journey activation
- Creative personalization
- Privacy compliance
But do CDPs actually deliver on these expectations? To find out, Treasure Data partnered with Advertiser Perceptions to gauge the success enterprise marketers are having using a CDP.
Download the report to review the key findings.